The cloud is rapidly becoming the destination for small and medium-sized businesses (SMBs) to source their IT needs. Given their dynamic nature, size, and limited resources, SMBs are looking to the cloud with a unique set of needs, expectations and preferences. Historically, SMB segment has not been well served by the major IT providers.
According to thesaasreport.com, there are over 50 publicly traded SaaS and 10,000 private SaaS companies, offering solutions across verticals and functions such as CRM, Analytics, Marketing, IT (Management, software), online store, accounting etc., with wide range of functionality and pricing. It is estimated that by 2025, Global SMB SaaS solutions fulfillment from India will reach 10%.
The number of companies which offer SaaS solution will continue to grow as investment is growing in vertical and AI based SaaS startups, and the increasing complexity in procuring right IT solutions due to availability of a high number of solutions. It is also a demanding investment for SaaS providers in sales and marketing to help reach clients on PAN India level and the international market.
Techjockey Infotech Pvt. Ltd, an IT eCommerce Platform, understands challenges faced by SMBs and SaaS providers focusing on offering solutions to assist them. According to government MSME Annual Report 2016 – 2017, there are a total of 51 million operational SMBs in India, and the segment is projected to grow at a rate of 10-11 % per annum. The company has helped customers from international markets that are searching for Indian SaaS solution providers.
Techjockey has sold more than 500 plus SaaS products across India, primarily to SMBs, including remote customers in Nagaland and Bihar. Jaladi Fuel Station, Ajmera Tyre, Dhiraj Bargat & Associate are few of the SMBs acquired by Techjockey that are using petrol pump software, Microsoft cloud, and ERP solutions, respectively.
Similarly, Techjockey has also helped a local Sareer store in Gurugram to procure cloud based HRMS solution to manage their employees.
The shift in customer mindset has also been acknowledged by cloud solution providers. "Initially, customers used to have apprehensions about SaaS solutions, but today organizations across sectors are open to considering business applications to meet their expectations," Prasad Rai, Vice President - Applications at Oracle, told IANS.
“For example, fashion e-commerce marketplace Myntra OYO Rooms, IT company Genpact, ASK group and Airtel are few customers of Oracle that are using cloud application.” Rai told IANS.
As SMBs are usually hampered by having a limited budget, it is not easy for them to invest time and resources to understand and explore the various different SaaS solution offerings in the market.
In order to address this problem, Techjockey has launched an IT marketplace, techjockey.com, to help SMBs discover solutions through its platform that are highly customized as per their needs. In addition, you can buy software online saving money, time and consulting fees. The company has a tie-up with more than 400 OEMs and has over 2200 products listed on its platform. Since its launch in Feb 2016, the company has assisted thousands of customers become more efficient and optimize their operations through its IT offerings.
The key drivers of SaaS adoption:
- Increasing availability of higher quality SaaS products
- Faster delivery time to market
- Increased visibility of business metrics leading to control over profitability and costs
- Shift of IT from Capex to Opex model
- Flexible pricing model – free, monthly and yearly subscription