{"id":13247,"date":"2019-12-16T11:49:01","date_gmt":"2019-12-16T06:19:01","guid":{"rendered":"https:\/\/www.techjockey.com\/blog\/?p=13247"},"modified":"2026-01-02T13:30:18","modified_gmt":"2026-01-02T08:00:18","slug":"leverage-whatsapp-business","status":"publish","type":"post","link":"https:\/\/www.techjockey.com\/blog\/leverage-whatsapp-business","title":{"rendered":"Top 5 WhatsApp Marketing Strategies for Successful Business Campaigns"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-whatsapp-business-account\"><span class=\"ez-toc-section\" id=\"what_is_a_whatsapp_business_account\"><\/span>What is a WhatsApp Business Account?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The last decade saw a ride of <a href=\"https:\/\/www.techjockey.com\/category\/instant-messaging-software\">instant messaging services<\/a>. Starting with chatrooms by websites such as Rediffmail and Yahoo, instant messaging has come a long way. With messenger services such as WhatsApp and Facebook Messenger, businesses can now enhance customer reach and provide outstanding service. <\/p>\n\n\n\n<p>Leveraging the popularity of WhatsApp, its Business Account helps businesses to utilise the platform to reach their consumer base. The main purpose of a WhatsApp business account is to connect businesses with customers and manage orders online. It is an ideal platform for marketing and managing communication between customers and businesses of all kinds, from local businesses to enterprises.<\/p>\n\n\n\n<p>WhatsApp Business users have to create a\nbusiness profile where they mention company name, contact details, website\nlink, address, and so on. It allows businesses to quickly sort messages and\nprovide automatic replies. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-use-business-account-on-whatsapp-for-marketing-campaigns\"><span class=\"ez-toc-section\" id=\"why_use_business_account_on_whatsapp_for_marketing_campaigns\"><\/span>Why Use Business Account on WhatsApp for Marketing Campaigns?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s have a look at the latest data\nreleased by Statista. This shows the pace at which the userbase of WhatsApp\nStatus has increased (in millions) from the first quarter of 2017 to the first\nquarter of 2019<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2019\/12\/3-2-1024x536.png\" alt=\"Whatsapp Business\" class=\"wp-image-13256\" srcset=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2019\/12\/3-2-1024x536.png 1024w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2019\/12\/3-2-300x157.png 300w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2019\/12\/3-2-768x402.png 768w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2019\/12\/3-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Not only the user base of WhatsApp is\ngrowing, but the new services and features introduced by WhatsApp, such as\nWhatsApp Status are being adopted more and more by the users.<\/p>\n\n\n\n<p>Hence, businesses can utilise facilities\nlike WhatsApp Status and Business account on WhatsApp to promote and expand\ntheir reach.<\/p>\n\n\n\n<p>WhatsApp Business account provides several\nadvantages to business for running marketing campaigns. A few of these\nadvantages include:<\/p>\n\n\n\n<ul>\n<li><strong>Safety:<\/strong>&nbsp;WhatsApp Business account allows businesses to communicate with their customers securely, within the platform. A plus-point of WhatsApp over traditional business messaging services is that it is connected to one phone number as the point of information.<\/li>\n<\/ul>\n\n\n\n<p>Hence, with the help of its Business account, WhatsApp eliminates the possibility of fraudulent messages through multiple channels. In addition, businesses can customize their brand name and profile on the Business profile so that customers can easily recognize the brand.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.techjockey.com\/detail\/whatso?utm_source=Blog&amp;utm_medium=Blog_ad_banner&amp;utm_campaign=whatso-leverage-whatsapp-business\"><img decoding=\"async\" width=\"943\" height=\"157\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2022\/05\/09121607\/whatso-blog.png\" alt=\"\" class=\"wp-image-29379\" srcset=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2022\/05\/09121607\/whatso-blog.png 943w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2022\/05\/09121607\/whatso-blog-300x50.png 300w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2022\/05\/09121607\/whatso-blog-768x128.png 768w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2022\/05\/09121607\/whatso-blog-260x43.png 260w\" sizes=\"(max-width: 943px) 100vw, 943px\" \/><\/a><\/figure><\/div>\n\n\n<ul>\n<li><strong>Delivery:<\/strong>&nbsp;In the cases of traditional methods of correspondence, delivery reports are the farthest a business can check to know the status of their sent messages. However, with WhatsApp Business app, companies can also check if their customers have read the messages sent to them or not.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Communication:<\/strong>&nbsp;With the help of the WhatsApp business web service, companies can streamline their communication for all the stages in a transaction. From customer acquisition to sales and finally support, WhatsApp for business account assists with seamless communication at every step.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Reach:<\/strong>&nbsp;As discussed earlier, WhatsApp business helps companies expand their consumer base. However, that\u2019s not all; it provides the ability to create a personalised communication channel for a diverse range of consumer-base across locations.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Feedback:<\/strong>&nbsp;WhatsApp business account is an efficient&nbsp;tool for survey management&nbsp;with the help of which businesses can receive productive feedback from their customers on the products and services offered. These surveys can be customisable to suit the requirements of a particular company.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>After-Sales Support:<\/strong>&nbsp;By using WhatsApp business account, companies can provide after-sales support to the customers, and address any queries or concerns raised by them.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-whatsapp-marketing\"><span class=\"ez-toc-section\" id=\"what_is_whatsapp_marketing\"><\/span>What is WhatsApp Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>WhatsApp for Business offers a space for\nbusinesses to market their products and services to increase visibility. With\nthe help of the platform, businesses can send links and multimedia files such\nas videos, infographics, brochures and catalogues to send proposals and\npromotional content.<\/p>\n\n\n\n<p>It also helps companies to conduct Research\nand Development. On WhatsApp, users can create group chats of up to 256 contacts\nwhich is ideal for conducting focus groups.&nbsp;\nWith that help of group chats, businesses can organise, coordinate and\nsend invites to corporate events. <\/p>\n\n\n\n<p>Businesses across the globe are realising the potential of WhatsApp marketing strategies and are employing different methods to promote their businesses with the help of the messenger service. Famous brands such as Uber, MakeMyTrip, Singapore Airlines are utilising WhatsApp for Business for executing their marketing campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-use-whatsapp-for-marketing\"><span class=\"ez-toc-section\" id=\"how_to_use_whatsapp_for_marketing\"><\/span>How to Use WhatsApp for Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>WhatsApp has potential customers of all ages, geographies and regions. Hence it is still an untapped area for any sector. But how to use WhatsApp marketing optimally to make the most out of it? Here are some WhatsApp marketing strategies to get best results:<\/p>\n\n\n\n<ul>\n<li><strong>Creating Campaigns: <\/strong>With the help of online and offline campaigns and WhatsApp for Business, you can attract more people to discover and discuss your brand. Campaigns can be targeted and open to all, this will help in creating a buzz and generate more traction.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Auto Responders: <\/strong>WhatsApp can be used as a great marketing tool to communicate with your potential customers. With the help of APIs provided by WhatsApp, you can automate messages so that less human effort is employed.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Notification, Promotion and Retention: <\/strong>By using WhatsApp for business, you can use the platform to send periodic notifications to your customers who have opted for it. Messages like new offers, discounts, renewal and expiry of subscriptions, and new arrivals of products and services can be sent from time to time. These messages help in retaining customers and also increasing sales.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Expanding Reach: <\/strong>With the help of WhatsApp Business, you can reach new customers who are interested. You can make them sign up with the help providing them promotional notifications through other channelssuch as Facebook or your website. <\/li>\n<\/ul>\n\n\n\n<p>Once they subscribe to the\nWhatsApp promotions, you can inform them about offers and promotions just like in\ncustomer retention.<\/p>\n\n\n\n<ul>\n<li><strong>Community Forum: <\/strong>You can create a group with your customers and experts, for more\nengagement. This will help new and old consumers understand about your brand,\nproducts and services as well as pitch new arrivals.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-whatsapp-marketing-strategies-tips-to-grow-your-sales\"><span class=\"ez-toc-section\" id=\"top_whatsapp_marketing_strategies_tips_to_grow_your_sales\"><\/span>Top WhatsApp Marketing Strategies: Tips to Grow Your Sales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Top 5 WhatsApp Marketing Strategies for Business Campaigns| WhatsApp Marketing software |Techjockey\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/sDn4MdYuol4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em style=\"font-size:17px;\">Apart from expanding the consumer base, there are several other WhatsApp marketing strategies that you can employ to grow your sales. Given below are some of the tips to grow businesses using WhatsApp Business optimally:<\/em><\/p>\n\n\n\n<ul>\n<li><strong>Automated Messages: <\/strong>WhatsApp for Business provides the option to customise set automated message templates. Welcome, information gathering, waiting, and away messages can be triggered depending on the query of the customer. This helps minimising the work of manually replying to basic queries of the customer and ensuring prompt response.<\/li>\n<\/ul>\n\n\n\n<p>Automated messages can also be used to send personalised messages to customers wishing them on festivals, birthdays and anniversaries. This helps in customer retention and rapport building and as CTA reminders.<\/p>\n\n\n\n<ul>\n<li>&nbsp;<strong>WhatsApp Status: <\/strong>With WhatsApp\u2019s \u2018Status\u2019 feature which lasts for 24 hours, you can reach a wider audience by broadcasting your products and services. Your customers can be regularly informed about new offers, events promotions and discounts with the help of this <a href=\"https:\/\/www.techjockey.com\/category\/bulk-whatsapp-marketing-software\">WhatsApp marketing tool<\/a>. <\/li>\n<\/ul>\n\n\n\n<p>You can also share links of your company\u2019s page or other events through which, you can steer customers to the intended page.<\/p>\n\n\n\n<ul>\n<li><strong>Informative Profile: <\/strong>As a business, you should keep your business\u2019s logo as your profile picture. While you can periodically change the display picture to include promotional messages and discounts, ensure that your brand is recognisable by including the brand name or logo. <\/li>\n<\/ul>\n\n\n\n<p>You should also enter the\nname of your business in the name field instead of your name. This helps users\nidentify the business or brand. In the \u2018information\u2019 field, it is recommended\nthat you include your address and\/or working hours.<\/p>\n\n\n\n<ul>\n<li><strong>Multimedia: <\/strong>Everyone loves videos and memes nowadays.Therefore, sharing\nentertaining videos promote an event or a new product or creating memes to tell\nthem about seasonal discounts is a good way to create a lasting impression on\ncustomer\u2019s minds.<\/li>\n<\/ul>\n\n\n\n<p>You can also do something innovative with audio clips such as theme songs for promotion of your products and services. But remember to keep memes, videos and audio clips short and impactful. <\/p>\n\n\n\n<ul>\n<li><strong>Voice\/Video Conferencing:<\/strong> Lastly, create a WhatsApp video\/voice call conferencing system to\nengage with potential customers or address the queries of existing customers. Video\nand voice calls provides a personalised experience to the customers and also\nhelps in upselling products. <\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e4e4e4\"><strong>Suggested Read: <a href=\"https:\/\/www.techjockey.com\/blog\/whatsapp-promotion-message-ideas\">Best WhatsApp Promotion Message Ideas Templates<\/a><\/strong><\/p>\n\n\n\n<p><strong style=\"font-size:24px;\">WhatsApp Marketing Campaign Examples<\/strong><\/p>\n\n\n\n<p><strong>Case Study#1: The BookMyShow-WhatsApp\nPartnership <\/strong><\/p>\n\n\n\n<p>India\u2019s online ticketing giant, BookMyShow partnered\nwith WhatsApp business as their official ticket confirmation channel for the\nticket buyers. Once the ticket is purchased, the user receives an M-Ticket,\ncontaining a QR-code that is scanned while entering the theatre for the show. <\/p>\n\n\n\n<p>BookMyShow recognised the potential of\nWhatsApp, which has become a preferred online messenger app for millions across\nthe globe. <\/p>\n\n\n\n<p>BookMyShow\nleverages two APIs by WhatsApp; i.e. \u2018Send API\u2019 and \u2018Receive API\u2019 through which,\nthe online boking platform detects whether the customer has a WhatsApp account\nor not. <\/p>\n\n\n\n<p>If it is\nthe case, BookMyShow send the M-Ticket to their WhatsApp Account. If not, then\nBookMyShow sends ticketing details as a text message to the user with a link to\ndownload WhatsApp. <\/p>\n\n\n\n<p><em style=\"font-size:17px;\"><strong>How Does this Benefit BookMyShow?<\/strong><\/em><\/p>\n\n\n\n<p>The\nM-Ticketing system on WhatsApp not only helps in creating a database of the\ncustomers that buy tickets from the platform, but also helps in upselling.\nUpselling includes selling other products that moviegoers can buy in the\ntheatre such as popcorn and food. <\/p>\n\n\n\n<p>BookMyShow also\nbenefits from cross-selling, i.e. promoting partner companies at the theatre by\nsending discount coupons through WhatsApp.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"446\" height=\"628\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2019\/12\/WhatsApp-Business-for-Quick-Growth-_Inside_2.png\" alt=\"whatsapp marketing campaign examples\" class=\"wp-image-14103\"\/><\/figure><\/div>\n\n\n<p>This shows how effective WhatsApp Marketing strategies can be, to promote businesses of all sizes. <\/p>\n\n\n\n<p><strong>Case Study#2: The Netflix-WhatsApp\nCampaign<\/strong><\/p>\n\n\n\n<p>Netflix started a campaign partnering with\nWhatsApp to provide engagement to those who have been dormant for a while.\u2019 In\n2017, Netflix initiated this campaign in India and since then, have rolled this\ncampaign in UK as well. <\/p>\n\n\n\n<p>Netflix shares recommendation notifications\non WhatsApp whenever a new show or movie comes up. When you enable it, you will\nreceive periodic updates of new releases that suit your taste.<\/p>\n\n\n\n<p>In addition, according to track.in, WhatsApp is about to roll-out a new feature where, Netflix users will be able to send each other links to shows and movies through WhatsApp, which can be streamed in the <a href=\"https:\/\/www.techjockey.com\/detail\/troop-messenger\">messaging app<\/a> itself. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"446\" height=\"628\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2019\/12\/WhatsApp-Business-for-Quick-Growth-_Inside_1.png\" alt=\"whatsapp marketing campaign examples\" class=\"wp-image-14102\"\/><\/figure><\/div>\n\n\n<p><em style=\"font-size:17px;\">How Does this Benefit Netflix?<\/em><\/p>\n\n\n\n<p>Periodic reminders for new releases help\nNetflix to retain their dormant customers. Even if they stop the Netflix\nsubscription, they will be receiving notifications on their WhatsApp, which\nmight pull them to re-subscribe to the streaming platform.<\/p>\n\n\n\n<p>Hence, WhatsApp is used to increase\nengagement as well as retain users. <\/p>\n\n\n\n<p>In addition, with this new feature, users\nwill be able to send messages and watch shows simultaneously. This too will\nenhance engagement for Netflix.<\/p>\n\n\n\n<p><strong>Case Study#3: Absolut-WhatsApp Partnership<\/strong><\/p>\n\n\n\n<p>Absolut is one of the first brands to\npartner with WhatsApp for executing a campaign for its limited-edition vodka to\nincrease its market reach. In 2013, Absolut partnered up with WhatsApp to\ncreate a marketing campaign for a party. <\/p>\n\n\n\n<p>This was no ordinary party or an ordinary\ncampaign. It included the top celebrities along with two winning tickets for\ntheir campaign. The campaign was meticulously designed to cover users across\nFacebook and WhatsApp. First, a Facebook Campaign was created to make users\naware of the party and how the tickets could be won. <\/p>\n\n\n\n<p>Next, Facebook provided the party\u2019s\ndoorman, Sven\u2019s number on which participants could send messages through\nWhatsApp. On WhatsApp, participants could send videos, images and messages to\nconvince Sven the doorman to give them the tickets. <\/p>\n\n\n\n<p><em style=\"font-size:17px;\"><strong>How Did This Benefit Absolut?<\/strong><\/em><\/p>\n\n\n\n<p>This created a virtual buzz amongst users across Facebook and WhatsApp. Friends sent details of the campaign to each other and went creative with the videos, images and messages. All of this was uploaded on the Facebook campaign\u2019s page and was talked about, across the globe. This resulted in an increase in sales and the campaign became a hit. <\/p>\n\n\n\n<p><strong style=\"font-size:24px;\">Summary<\/strong><\/p>\n\n\n\n<p>WhatsApp Marketing is especially beneficial for small businesses and start-ups and is emerging as the new-age way to promote, sell and expand businesses. People from across the world are discovering the potential of Whatsapp Marketing strategies to make their brands stand out.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\" style=\"font-size:14px\"><em>Also, you can check out our <a href=\"https:\/\/www.techjockey.com\/blog\/free-whatsapp-marketing-software\">Latest List of Free WhatsApp Marketing Software<\/a><\/em><\/p>\n\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Top 5 WhatsApp Marketing Strategies for Business Campaigns| WhatsApp Marketing software |Techjockey\",\n  \"description\": \"Welcome to our channel where we will be sharing the top 5 WhatsApp marketing strategies that can help you create successful business campaigns. WhatsApp is one of the most popular messaging platforms in the world with over 2 billion active users worldwide. As a result, it has become a valuable tool for businesses looking to connect with their target audience and promote their products or services. It can be a great tool for businesses to reach out to their customers. With the right marketing strategies, you can leverage WhatsApp to increase brand awareness, generate leads, and boost sales.  Whether you are a small business owner or a marketing professional, this video will provide you with valuable insights on how to use WhatsApp to reach your target audience, build brand awareness, and drive sales. So, sit back, relax, and let us show you how to take your WhatsApp marketing to the next level!  In this video, we'll cover the following WhatsApp marketing strategies: 1:45 - Strategy no. 1 2:01 - Strategy no. 2 2:10 - Strategy no. 3 2:22 - Strategy no. 4 2:36 - Strategy no.5  So, if you're looking to improve your business's online presence and engage with your customers in a more personal way, be sure to watch this video and learn how to use WhatsApp to your advantage.   If you are looking for more information on WhatsApp for business, click here: https:\/\/business.whatsapp.com\/  Don't forget to like and subscribe to our channel for more such updates & tips!  #techjockey #whatsapp #whatsappmarketing #whatsappmarketingsoftware #businesscampaigns #whatsappforbusiness #business #smallbusiness #technology #software #whastappstatus\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/sDn4MdYuol4\/default.jpg\",\n  \"uploadDate\": \"2023-04-27T12:30:25Z\",\n  \"duration\": \"PT3M35S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/sDn4MdYuol4\"\n}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>What is a WhatsApp Business Account? The last decade saw a ride of instant messaging services. Starting with chatrooms by websites such as Rediffmail and Yahoo, instant messaging has come a long way. With messenger services such as WhatsApp and Facebook Messenger, businesses can now enhance customer reach and provide outstanding service. Leveraging the popularity [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":32151,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7589],"tags":[7406,7407,7405,7404],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 5 WhatsApp Marketing Strategies for Successful Business Campaigns<\/title>\n<meta name=\"description\" content=\"WhatsApp is emerging as one of the best platform to execute business campaign. 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