{"id":18225,"date":"2020-07-18T13:30:26","date_gmt":"2020-07-18T08:00:26","guid":{"rendered":"https:\/\/www.techjockey.com\/blog\/?p=18225"},"modified":"2024-05-28T13:38:25","modified_gmt":"2024-05-28T08:08:25","slug":"how-live-chat-changing-customers-engagement","status":"publish","type":"post","link":"https:\/\/www.techjockey.com\/blog\/how-live-chat-changing-customers-engagement","title":{"rendered":"How Live Chat is Changing Customer Engagement with eCommerce Sites"},"content":{"rendered":"\n<p>For some years now, the e-commerce market has seen tremendous growth. And in the current challenging times, more people are migrating to online businesses to satisfy their daily shopping needs. As an online business, you would want more customers to come to your site and develop loyalty towards your brand.<\/p>\n\n\n\n<p>Live engage chat helps you achieve exactly that. Let\u2019s find out how!<\/p>\n\n\n\n<p><strong style=\"font-size:24px;\">How Live Chat Software Helps Increase Customer Engagement?<\/strong><\/p>\n\n\n\n<p>According to a report, India\u2019s E-commerce market revenue is set to increase from current valuation of 43 billion USD to more than 70 billion USD by 2024.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2020\/07\/live-chat_5.png\" alt=\"Live chat web\" class=\"wp-image-18234\"\/><\/figure><\/div>\n\n\n<p>Such a massive\nincrease in revenue is going to be accompanied by more and more customers\nvisiting e-commerce sites and purchasing products of their choice.<\/p>\n\n\n\n<p>Each customer is\ngoing to expect an excellent customer experience when they visit your website.\nThese include obtaining fast response to their queries, knowing details about\ntheir preferred categories and efficient resolution to their grievances. All\nthis is possible with one single platform: Live chat software.<\/p>\n\n\n\n<p>Reports suggest that more than 40% customers prefer live engagement web as the preferred means of communication with support teams. This also includes first time visitors who just discovered your website. Providing them good customer service through web chat will help to convert them into potential customers and build trust towards your brand. Statistics point out that customers have a satisfaction rate between 80-90% when it comes to chat software.<\/p>\n\n\n\n<p>Hence using the <a href=\"https:\/\/www.techjockey.com\/category\/live-chat-software\">best live chat software<\/a> is one of the important parameters to boost sales and engage with customers in a better way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ways_in_live_chat_can_boost_sales_for_e-commerce_website\"><\/span>Ways in Live Chat Can Boost Sales for E-commerce Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Live chat is an\nimportant tool for showing customers that they matter the most. Afterall, only\nhappy customers can lead to more sales. In the following steps we tell you how\nyou can use live chat software for website to drive in more sales:<\/p>\n\n\n\n<ul>\n<li><h3><span class=\"ez-toc-section\" id=\"live_chat_software_makes_new_customers_feel_welcome\"><\/span>Live chat software makes new customers feel welcome<span class=\"ez-toc-section-end\"><\/span><\/h3><\/li>\n<\/ul>\n\n\n\n<p>New\ncustomers on your website will feel more comfortable to share their queries on\nchat as compared to emails or calls.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"442\" height=\"604\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2020\/07\/live-chat_6.png\" alt=\"liveperson engage\" class=\"wp-image-18235\"\/><\/figure><\/div>\n\n\n<p>For example, the <a href=\"https:\/\/www.techjockey.com\/category\/tour-travel-management-software\">travel booking app<\/a> Goibibo has been using live chat on site to provide customer support and reportedly the number of customers coming back to their site has increased by 4 times.<\/p>\n\n\n\n<ul start=\"2\">\n<li><h3><span class=\"ez-toc-section\" id=\"live_chat_software_provides_quick_response_to_repetitive_queries\"><\/span>Live chat software provides quick response to repetitive queries<span class=\"ez-toc-section-end\"><\/span><\/h3><\/li>\n<\/ul>\n\n\n\n<p>Live chat features allow ecommerce companies to save and reuse responses to repetitive questions as well as add buttons to make chats more interactive.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"371\" height=\"599\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2020\/07\/live-chat_3.png\" alt=\"Best live chat software\" class=\"wp-image-18230\"\/><\/figure><\/div>\n\n\n<p>The\nfood giant Swiggy offers quick resolution of customer queries. In the very\nbeginning, their chat software provides pre-set buttons from which customers\ncan choose their issue. It is estimated that more than 70% issues are resolved\nat this stage itself, without requiring human intervention. And when it comes\nto live interaction, Swiggy has an upper hand with 24X7 availability. <\/p>\n\n\n\n<ul start=\"3\">\n<li><h3><span class=\"ez-toc-section\" id=\"live_engagement_helps_improve_after-sales_service\"><\/span>Live engagement helps improve after-sales service<span class=\"ez-toc-section-end\"><\/span><\/h3><\/li>\n<\/ul>\n\n\n\n<p>Web\nchat software can be used to obtain feedback from the customers and cater to\ntheir issues in case of a faulty product. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2020\/07\/live-chat_4.png\" alt=\"Live chat software for website\" class=\"wp-image-18231\"\/><\/figure><\/div>\n\n\n<p>Nikon uses live chat on web to provide live engagement assistance to fix issues in its products without the customer having to exchange or return the product.<\/p>\n\n\n\n<ul start=\"4\">\n<li><h3><span class=\"ez-toc-section\" id=\"live_chat_engagement_lets_customers_know_their_purchases_involve_minimum_risk\"><\/span>Live chat engagement lets customers know their purchases involve minimum risk<span class=\"ez-toc-section-end\"><\/span><\/h3><\/li>\n<\/ul>\n\n\n\n<p>Web chat software like <a href=\"https:\/\/www.techjockey.com\/detail\/freshworks-freshchat\">Freshchat<\/a> is a potent way of dispelling perceived risks of a new customer such as financial risks. It helps them understand whether a purchase would serve their purpose or not. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"482\" height=\"604\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2020\/07\/live-chat_1.png\" alt=\"liveengage liveperson\" class=\"wp-image-18232\"\/><\/figure><\/div>\n\n\n<p><strong style=\"font-size:24px;\">Case Study: How Threadless used live engagement to better their services<\/strong><\/p>\n\n\n\n<p>Threadless is an <a href=\"https:\/\/www.techjockey.com\/category\/ecommerce-website-builder\">ecommerce set up selling<\/a> artistical products made by their online community of artists.<\/p>\n\n\n\n<p><em style=\"font-size:18px;\">The challenge<\/em><\/p>\n\n\n\n<p>Since\nThreadless deals with artists and the people buying their products, it was\nbecoming difficult to manage both the sides without any customer management\ntool in place. <\/p>\n\n\n\n<p><em style=\"font-size:18px;\">The solution<\/em><\/p>\n\n\n\n<p>Threadless started making use of <a href=\"https:\/\/www.techjockey.com\/blog\/live-chat-software-facts\">live chat software solution<\/a> to provide each customer personalized service and also manage their information in a seamless way. By using the web chat feature, they have been able to provide both artists and their customers a unique experience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2020\/07\/live-chat_2.png\" alt=\"live engagement\" class=\"wp-image-18233\"\/><\/figure><\/div>\n\n\n<p><strong style=\"font-size:24px;\">Conclusion<\/strong><\/p>\n\n\n\n<p>Live chat has a direct impact on how your customers feel about your business. It helps you to serve them better and improves your conversion rate. Through live chat on site, you can make each customer feel like an important part of your business which will positively impact your sales in the long run. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>For some years now, the e-commerce market has seen tremendous growth. And in the current challenging times, more people are migrating to online businesses to satisfy their daily shopping needs. As an online business, you would want more customers to come to your site and develop loyalty towards your brand. Live engage chat helps you [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":18236,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7603],"tags":[1244,7976,7978,7974,7977,7975,7979],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ways Live Chat is Changing Customer Engagement Rate with eCommerce<\/title>\n<meta name=\"description\" content=\"Read about Live chat software and how live enagement has brought positive changes in eCommerce world in terms of customer satisfaction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techjockey.com\/blog\/wp-json\/wp\/v2\/posts\/18225\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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