{"id":18303,"date":"2020-07-22T17:00:00","date_gmt":"2020-07-22T11:30:00","guid":{"rendered":"https:\/\/www.techjockey.com\/blog\/?p=18303"},"modified":"2025-02-19T13:10:39","modified_gmt":"2025-02-19T07:40:39","slug":"business-scale-up","status":"publish","type":"post","link":"https:\/\/www.techjockey.com\/blog\/business-scale-up","title":{"rendered":"What&#8217;s Holding Back Start-ups in India from Business Scale Up?"},"content":{"rendered":"\n<p>After a gruelling cultural shift and\nseveral government schemes such as skill India and Digital India, the country\nhas earned the tag of being the entrepreneurship hub and has attracted handsome\ninvestments from across the globe. Afterall, who can forget Walmart&#8217;s humongous\ninvestment into Flipkart? <\/p>\n\n\n\n<p>But as this peak success plateaus,\nconcerning issues are coming to the forefront highlighting that all is not well\nwith India\u2019s entrepreneurial wonderland. These can be because of the funds\nrunning dry, too much dependence on manual processes while procrastinating\nabout technology adoption. <\/p>\n\n\n\n<p>We attempt to paint a clearer picture and\ntrace the actual reasons holding back Indian startups from performing up to\ntheir potential.&nbsp; <\/p>\n\n\n\n<p><strong style=\"font-size:24px;\">Is the lack of funds holding back Indian startups?<\/strong><\/p>\n\n\n\n<p>IPO refers to initial public offering. It is the method through which private entities can make their shares available for public offering and raise money from private investors.<\/p>\n\n\n\n<p>Indian startups have always been\nreluctant to go down this road as it involves a lot of paperwork and the market\nsentiment in India has not been that inspiring, especially during the time of\ncovid19 pandemic. <\/p>\n\n\n\n<p>However, in 2019, India\u2019s first startup\nIPO began its operations to make budding entrepreneurs to be confident while\ntaking the IPO route and prevent VCs from micromanaging their business. This is\nundoubtedly a good sign for small businesses and bootstrapped companies trying\nto make it big with alternative sources of funding. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"other_reasons_preventing_indian_startups_from_scaling_fast\"><\/span>Other Reasons Preventing Indian Startups from Scaling Fast<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Indian startup ecosystem has been seeing\nslow growth rate in 2020, as compared to 2019. As per a report, funding for\nIndian startups saw an overall decline of more than 30% in the first half of\n2020. <\/p>\n\n\n\n<p>The more visible reasons for these are the coronavirus pandemic and <a href=\"https:\/\/www.techjockey.com\/blog\/chinese-apps-banned-in-india\">blocking of Chinese funds by the government<\/a>. We try to dig a few inches deep and provide you with some other contributing reasons which have put a halt to <a href=\"https:\/\/www.techjockey.com\/blog\/small-business-ideas-to-survive-lockdown\">small business scale up<\/a> in the country:<\/p>\n\n\n\n<ul>\n<li><h3><span class=\"ez-toc-section\" id=\"not_looking_out_for_new_markets\"><\/span>Not Looking Out for New Markets<span class=\"ez-toc-section-end\"><\/span><\/h3><\/li>\n<\/ul>\n\n\n\n<p>Even\nthough India has a large population, most startups to this day are set up to\nserve the already served urban population. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2020\/07\/Whats-Holding-Back-Start-ups-in-India-from-Business-Scale-Up_2.png\" alt=\"Startup Scale Up\" class=\"wp-image-18306\"\/><\/figure><\/div>\n\n\n<p>The\nrural and tier-lll population, a market filled with great opportunities, have\nnot been utilised by most companies. In such a scenario, the basics of supply\nand demand come into play: too many companies running after too few customers,\nwhich ultimately lead to fund crunch for all the involved players. <\/p>\n\n\n\n<ul>\n<li><h3><span class=\"ez-toc-section\" id=\"lack_of_the_focus_on_customer_service\"><\/span>Lack of the focus on customer service<span class=\"ez-toc-section-end\"><\/span><\/h3><\/li>\n<\/ul>\n\n\n\n<p>Golden\nrule of any business is that the customer is always right. However Indian\nstartups have been blamed for leaving the customer out in the cold far too\nfrequently now. <\/p>\n\n\n\n<p>Part of this problem can be attributed to <a href=\"https:\/\/www.techjockey.com\/category\/sales-crm-software\">proper customer management systems<\/a> not being in place. The other part can be attributed to insufficient training of customer care executives to handle grievances. <\/p>\n\n\n\n<p>This problem is more common in small and newly set up businesses and can be solved by using robust customer service software such as <a href=\"https:\/\/www.techjockey.com\/detail\/freshwork-freshdesk\">Freshdesk<\/a>. Customer management systems signifies how technology adoption can change the fate of Indian start-ups. <\/p>\n\n\n\n<p>Further,\nwith the integration of a simple live chat feature on their website, new\nbusinesses can take a significant step towards resolving customer queries instantly\nfor the business scale up. <\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e4e4e4\"><strong>Suggested read: <a href=\"https:\/\/www.techjockey.com\/blog\/how-software-changed-modern-business-landscape\">How Software Has Changed the Modern Business Landscape<\/a><\/strong><\/p>\n\n\n\n<ul>\n<li><h3><span class=\"ez-toc-section\" id=\"avoiding_the_path_to_technology_adoption\"><\/span>Avoiding the Path to Technology Adoption<span class=\"ez-toc-section-end\"><\/span><\/h3><\/li>\n<\/ul>\n\n\n\n<p>Indian startups are often found struggling with the higher CAC (cost to acquire a customer), poor <a href=\"https:\/\/www.techjockey.com\/blog\/best-plm-software-to-improve-product-quality\">customer lifecycle management<\/a> and inefficient methodologies to tap into market opportunities.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2020\/07\/Whats-Holding-Back-Start-ups-in-India-from-Business-Scale-Up-inside.png\" alt=\"Business Strategy\" class=\"wp-image-18308\"\/><\/figure><\/div>\n\n\n<p>It\u2019s\ntime for the Indian startups to be more tech empowered and use the best tools\nto understand their intended customer base and identify new opportunities to\ngenerate revenue. <\/p>\n\n\n\n<p>Some\nof the quick and cost-effective ways for startups to embrace technology for\ntheir business scale up are:<\/p>\n\n\n\n<ol>\n<li>Using the live chat feature like <a href=\"https:\/\/www.techjockey.com\/detail\/freshworks-freshchat\">Freshchat<\/a> on their website to turn first time web visitors into viable business leads.<\/li>\n\n\n\n<li>Equipping their service reps with the best customer management solutions.<\/li>\n\n\n\n<li>Empowering their <a href=\"https:\/\/www.techjockey.com\/blog\/best-sales-crm-software\">sales and marketing<\/a> teams to bank upon customer sentiments and preferences.<\/li>\n<\/ol>\n\n\n\n<ul>\n<li><h3><span class=\"ez-toc-section\" id=\"not_offering_the_unique_user_experience\"><\/span>Not offering the unique user experience<span class=\"ez-toc-section-end\"><\/span><\/h3><\/li>\n<\/ul>\n\n\n\n<p>UX\nand UI are two of the top factors which can make or break a new business. Customers\nwant a unique experience every time they visit a website, and this decides\nwhether you can convert them into repeat buyers or not. <\/p>\n\n\n\n<p>This\ncan be provided easily by using technologies to upgrade the look and feel of\ntheir website and adopt quick measures to track the response of website\nvisitors to different web pages. <\/p>\n\n\n\n<p>Technologies like <a href=\"https:\/\/www.techjockey.com\/detail\/fresh-sales\">Freshsales<\/a> can help segregate your website visitors and analyse their preferences to make the most of early opportunities. <\/p>\n\n\n\n<ul>\n<li><h3><span class=\"ez-toc-section\" id=\"lack_of_steady_growth\"><\/span>Lack of steady growth<span class=\"ez-toc-section-end\"><\/span><\/h3><\/li>\n<\/ul>\n\n\n\n<p>Starting your own company is always tough but what\u2019s more\ntough it to achieve a steady growth for the company. Although many Indian\nstart-ups showed tremendous potential in the past, but they failed to\ncapitalise on it as they didn\u2019t have a definite growth strategy in place. <\/p>\n\n\n\n<p>If a startup has a healthy business model and appropriate\ntalent, then it should always look for growth, either through expansion in new\nareas or delving into different sectors. This is the only way they can secure\nmore funding and become successful.<\/p>\n\n\n\n<p><strong style=\"font-size:24px;\">In Conclusion<\/strong><\/p>\n\n\n\n<p>India is the land of great ideas and has contributed significantly to the global market. However, in the current scenario, above mentioned factors and the pandemic are preventing <a href=\"https:\/\/www.techjockey.com\/blog\/top-saas-companies\">Indian startup companies<\/a> from reaching their full potential.  Hopefully, with the objective of serving customers better through in the right set of technologies and intervention by all stakeholders can help Indian entrepreneur ecosystem to achieve its full glory. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>After a gruelling cultural shift and several government schemes such as skill India and Digital India, the country has earned the tag of being the entrepreneurship hub and has attracted handsome investments from across the globe. Afterall, who can forget Walmart&#8217;s humongous investment into Flipkart? But as this peak success plateaus, concerning issues are coming [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":18305,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7684],"tags":[7987,83],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What&#039;s Holding Back Start-ups in India from Business Scale Up?<\/title>\n<meta name=\"description\" content=\"Read about the reasons preventing Indian start-ups to scale fast and how technology adoption can play a major role in faster business scale up.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techjockey.com\/blog\/wp-json\/wp\/v2\/posts\/18303\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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