{"id":19071,"date":"2020-09-09T19:14:31","date_gmt":"2020-09-09T13:44:31","guid":{"rendered":"https:\/\/www.techjockey.com\/blog\/?p=19071"},"modified":"2024-10-03T14:02:46","modified_gmt":"2024-10-03T08:32:46","slug":"cloud-computing-in-ecommerce","status":"publish","type":"post","link":"https:\/\/www.techjockey.com\/blog\/cloud-computing-in-ecommerce","title":{"rendered":"Cloud Computing in E-Commerce: A Passing Trend or The New Normal"},"content":{"rendered":"\n<p>A major shopping trend has surfaced over the last few months &#8211; Retail sales has taken a backseat, while the eCommerce is seeing upticks. While <a href=\"https:\/\/www.techjockey.com\/blog\/top-10-retail-pos-software-in-india\">retail sales<\/a> in the US is likely to decline by 10.5 percent this year, eCommerce seems to brave the storm with a projected growth of 18 percent in 2020. This year, eCommerce also saw a 12.2 percent growth in terms of first-time shoppers!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ecommerce_giants_leveraging_cloud_computing_to_the_fullest\"><\/span>eCommerce Giants: Leveraging Cloud Computing to the Fullest<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If we look at some of the recent advancements in the cloud computing world, the idea of \u2018Intelligent Cloud\u2019 deserves a special mention. The fusion of cloud computing and <a href=\"https:\/\/www.techjockey.com\/category\/conversational-ai-platform-software\">artificial intelligence<\/a> is helping eCommerce businesses drive faster innovation. <\/p>\n\n\n\n<p>AI and\ncloud computing together have ensured higher access to improved (Machine\nLearning) algorithms for analyzing customer interaction across different\ntouchpoints. <\/p>\n\n\n\n<p>eCommerce\ncompanies can now have a 360-degree view of their customers in terms of\nbehavioral analysis. The AI-centric vision further helps eCommerce businesses\nto adopt customer-centric approaches. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.techjockey.com\/acd?product_id=14481&amp;action=TalkToTechExpert&amp;referer=https%3A%2F%2Fwww.techjockey.com%2Fdetail%2Fazure-cloud&amp;utm_source=Blog&amp;utm_medium=Blog_ad_banner&amp;utm_campaign=azure-banner\"><img decoding=\"async\" width=\"1024\" height=\"171\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2020\/10\/Go-Limitless-with-Azure-1024x171.png\" alt=\"Go Limitless with Azure\" class=\"wp-image-23040\" srcset=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2020\/10\/Go-Limitless-with-Azure-1024x171.png 1024w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2020\/10\/Go-Limitless-with-Azure-300x50.png 300w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2020\/10\/Go-Limitless-with-Azure-768x128.png 768w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2020\/10\/Go-Limitless-with-Azure-1536x256.png 1536w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2020\/10\/Go-Limitless-with-Azure.png 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p>Let\u2019s delve deep into the significance of\ncloud computing and AI amalgamation in eCommerce. <\/p>\n\n\n\n<ul>\n<li><h3><span class=\"ez-toc-section\" id=\"cloud_scalability_to_support_shifting_market_scenario\"><\/span>Cloud Scalability to Support Shifting Market Scenario<span class=\"ez-toc-section-end\"><\/span><\/h3><\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.techjockey.com\/blog\/cloud-accounting-software\">Cloud computing in eCommerce<\/a> helps businesses power up their IT infrastructure in a way that nothing falls through the cracks when there are seasonal spikes in the traffic.&nbsp; <\/p>\n\n\n\n<p><em style=\"font-size:16px;\">&#8220;To be one of the best e-commerce destinations in the US, we will have to handle millions of customers, placing tens of thousands of orders a day. That requires a top-class e-commerce system built on a flexible, open cloud platform. This is exactly what we got with <a href=\"https:\/\/www.techjockey.com\/detail\/microsoft-azure\">Microsoft Azure<\/a>.&#8221;<\/em> Mike Hanrahan, CTO, Jet.com<\/p>\n\n\n\n<p>Jet.com is catering\nto the seasonal spikes in their business and are handling more transactions\nautomatically. Cloud computing technology helps them predict when the demand\nfor their products will take off. Thus, they can maintain the cloud economics\nand pay for only those services they are using on the cloud. <\/p>\n\n\n\n<ul>\n<li><h3><span class=\"ez-toc-section\" id=\"fastened_website_performance_with_cloud_support\"><\/span>Fastened Website Performance with Cloud Support<span class=\"ez-toc-section-end\"><\/span><\/h3><\/li>\n<\/ul>\n\n\n\n<p>Walmart achieved a 2 percent increase in conversion with every 1 second of reduction in the website\u2019s load time. The importance of responsive and speedy product pages, checkout pages, etc. can further be affirmed with this example from Amazon. A few years back, Amazon\u2019s revenue dropped by 1 percent with the change of just 100ms in the website\u2019s load time.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2020\/09\/img1.png\" alt=\"\" class=\"wp-image-19074\"\/><\/figure><\/div>\n\n\n<p>Along with ensuring\nthe scalability and flexibility of services, cloud computing further helps\nspeed up your website. With every information stored securely on the cloud,\nyour website can become fast enough to catch up with the expectations of your\ncustomers. <\/p>\n\n\n\n<ul>\n<li><h3><span class=\"ez-toc-section\" id=\"optimized_it_expenditure_with_the_opex_approach\"><\/span>Optimized IT Expenditure with the OpEx Approach<span class=\"ez-toc-section-end\"><\/span><\/h3><\/li>\n<\/ul>\n\n\n\n<p>One of the biggest advantages of cloud computing is the optimized IT spending. If you compare the CapEx (Capital Expenditure) vs OpEx (Operational Expenditure) of eCommerce companies, the second option would look more exciting with its flexibility and cost-effectiveness.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2020\/09\/img2.png\" alt=\"\" class=\"wp-image-19075\"\/><\/figure><\/div>\n\n\n<p>The \u2018pay as you go\u2019 plan under the OpEx model allows\neven small-scale eCommerce businesses to find their feet amidst the soaring market\ncompetition. With experts maintaining your eCommerce data on the cloud, you can\ncut down on the expenses of having an in-house IT team and deploy your\nresources in formulating growth strategies. <\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e4e4e4\"><strong>Suggested read: <a href=\"https:\/\/www.techjockey.com\/blog\/what-is-cloud-computing\">What is Cloud Computing (with Examples)<\/a><\/strong><\/p>\n\n\n\n<ul>\n<li><h3><span class=\"ez-toc-section\" id=\"achieving_data_redundancy_to_prevent_catastrophic_losses\"><\/span>Achieving Data Redundancy to Prevent Catastrophic Losses<span class=\"ez-toc-section-end\"><\/span><\/h3><\/li>\n<\/ul>\n\n\n\n<p>For an eCommerce business, the data is its\ngateway to unraveling the psyche of customers. However, catastrophic data\nlosses and cyber threats from malicious agents can play spoilsport. Common\nnames in the cloud computing world, such as AWS, Microsoft, IBM and VMware are\nmaking the whole data loss &amp; security concerns look trivial with the\nbuilt-in data redundancy.<\/p>\n\n\n\n<p>AWS is ensuring the high availability of data for EC2 instances by adopting the technologies for elastic load balancing, auto scaling and availability zones. You can go global in minutes with the reduced TTM (time to market) by deploying your eCommerce app in any part of the world.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2020\/09\/img3.png\" alt=\"\" class=\"wp-image-19076\"\/><\/figure><\/div>\n\n\n<p>One of the leading fashion e-commerce venture\nin India has adopted Amazon S3 to create a webstore of videos and images to\nmake their website content accessible to users globally without any fear of\ndata loss at any stage. <\/p>\n\n\n\n<ul>\n<li><h3><span class=\"ez-toc-section\" id=\"effective_data_visualization_and_predictive_analytics\"><\/span>Effective Data Visualization and Predictive Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3><\/li>\n<\/ul>\n\n\n\n<p><em style=\"font-size:16px;\">\u201cPartnering with Google Cloud and the\nimpressive capabilities its platform offers will help make improved customer\nexperiences a reality<\/em>.\u201d Brian Tilzer, Chief Digital and\nTechnology Officer, Best Buy.<\/p>\n\n\n\n<p>Unified\ndata sources on Google Cloud platform (GCP) is further utilized by the strategy\nmakers at Best Buy to devise digital strategies for growth. Cloud computing\nensures better data visualization to help eCommerce companies predict the\ndemand curve and align their marketing and promotional activities accordingly.\n<\/p>\n\n\n\n<ul>\n<li><h3><span class=\"ez-toc-section\" id=\"the_right_provisioning_of_resources_with_cloud_elasticity\"><\/span>The Right Provisioning of Resources with Cloud Elasticity<span class=\"ez-toc-section-end\"><\/span><\/h3><\/li>\n<\/ul>\n\n\n\n<p>One of\nthe best examples here is of Azure Elasticity as a Service, which ensures the\nauto scale of cloud infrastructure and resources as per the need. With cloud\nelasticity, eCommerce businesses can always ensure that they have the right\namount of cloud resources to run and manage their workflows.\n<\/p>\n\n\n\n<p><strong style=\"font-size:24px;\">Summing Up<\/strong><\/p>\n\n\n\n<p><em style=\"font-size:18px;\">\u2018An eCommerce business without cloud computing is like a vehicle on the road with no fuel\u2019<\/em><\/p>\n\n\n\n<p>It\u2019s time to be more agile and innovative in\nyour approach towards serving the customers online. Those businesses, which are\nstill adopting the \u2018No Cloud\u2019 strategy, are losing out a major share of their\npotential customers! \n\nTo\nget personalized cloud computing suggestions as per your specific business\nrequirements, you can connect with the product experts at Techjockey.com. <em>Let\u2019s\nbe disruptive together!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A major shopping trend has surfaced over the last few months &#8211; Retail sales has taken a backseat, while the eCommerce is seeing upticks. While retail sales in the US is likely to decline by 10.5 percent this year, eCommerce seems to brave the storm with a projected growth of 18 percent in 2020. This [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":32203,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287,7580],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Cloud Computing in E-Commerce is Important?<\/title>\n<meta name=\"description\" content=\"\u2018An eCommerce business without cloud computing is like a vehicle on the road with no fuel\u2019\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techjockey.com\/blog\/wp-json\/wp\/v2\/posts\/19071\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cloud Computing in E-Commerce: A 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