{"id":2555,"date":"2018-04-05T14:25:17","date_gmt":"2018-04-05T08:55:17","guid":{"rendered":"https:\/\/www.techjockey.com\/blog\/?p=2555"},"modified":"2025-12-31T13:30:16","modified_gmt":"2025-12-31T08:00:16","slug":"hotel-management-software-increase-direct-bookings","status":"publish","type":"post","link":"https:\/\/www.techjockey.com\/blog\/hotel-management-software-increase-direct-bookings","title":{"rendered":"8 Simple Ways to Increase Your Hotel\u2019s Direct Bookings"},"content":{"rendered":"\n

Most frequent travelers have certain hotels in their frequent visit list. However, ask them if they use the hotel\u2019s website to make bookings and you will see a blank expression on their face.<\/p>\n\n\n\n

It isn\u2019t their fault. In a world where online travel agencies (OTA) and online booking websites drive maximum transactions, hotels are finding it difficult to encourage customers to book directly through their websites. Since most OTAs provide a list of different options based on location, price, and amenities provided, customers are driven to them more easily.<\/p>\n\n\n\n

To attract customers into booking directly, hotels have to set themselves apart from OTAs through incentives and unique deals. The solutions to help hotels increase direct booking range from the use of technological aids like hotel management software<\/a>, all the way to improving their online presence. Let\u2019s see how direct bookings can also become the major revenue source for hotels.<\/p>\n\n\n\n

<\/span>Use Customer Data to Understand Key Features and Customer Segments<\/span><\/h2>\n\n\n\n

Data is the most valuable asset available for any business. For hotels, data accounts for information regarding profitable customer segments that make bookings frequently along with the service they require. A hotel management software can help you analyse this information with ease. Analyzing your customer data will allow you to formulate relevant marketing and sales efforts for generating direct bookings.<\/p>\n\n\n\n

<\/span>Expand your Presence on Metasearch Engines<\/span><\/h2>\n\n\n
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According to Techopedia, a metasearch engine like TripAdvisor and Trivago gives results based on a combination of factors from other search engine databases. An increasingly large number of online users are flocking to metasearch engines to view results across different pages and the number of users will only grow as time passes. Since Online Travel Agency (OTA) are trying to stay visible on these platforms through website optimization and data analytics, it is important for hotel websites to do the same unless they wish to lose direct bookings. Use meta-search engines to feature your hotel website and optimize it further to ensure that its searchability and presence are within the top 10 results.<\/p>\n\n\n\n

<\/span>Optimize your Website<\/span><\/h2>\n\n\n
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Setting up a website has become a must for any business seeking a larger presence. Website domain providers like Wix<\/a>, GoDaddy<\/a>, and BigRock have made it simple to set up a website quickly.<\/p>\n\n\n\n

Just having a website isn\u2019t enough for a hotel. In a world where the internet is consumed through smartphones primarily, it is important for the website to be mobile optimized for ubiquitous presence. According to a survey, companies with mobile-optimised sites triple their chances of increasing conversion rates to 5 percent or more.<\/p>\n\n\n\n

Additionally, use keywords in your website content that will attract your target audience easily. Create customer personas based on their preferences in terms of hospitality and think of keywords that they would use to search for hotels. Use such keywords so that your customers are routed towards your webpage easily.<\/p>\n\n\n\n

<\/span>Create Visually Appealing Content for Marketing<\/span><\/h2>\n\n\n\n

It\u2019s a no-brainer that visual content scores better with customers. According to Hubspot<\/a>–<\/p>\n\n\n\n