{"id":26325,"date":"2021-12-30T19:02:27","date_gmt":"2021-12-30T13:32:27","guid":{"rendered":"https:\/\/www.techjockey.com\/blog\/?p=26325"},"modified":"2025-04-07T15:13:15","modified_gmt":"2025-04-07T09:43:15","slug":"conversational-marketing-for-e-commerce-business","status":"publish","type":"post","link":"https:\/\/www.techjockey.com\/blog\/conversational-marketing-for-e-commerce-business","title":{"rendered":"How Conversational Marketing Can Boost eCommerce Sales"},"content":{"rendered":"\n

As we are moving towards a digital-first world, e-commerce stores are growing at an unprecedented rate. According to Statista, the retail e-commerce traffic went as high as 22 billion monthly visits in June 2020. The sales increased by 25 percent compared to the previous year, with a high demand for items like clothing and groceries. <\/p>\n\n\n\n

As customers have the option to choose from numerous platforms to buy anything they need, competition among e-commerce platforms rises. So, how do e-commerce companies create a marketing strategy to increase sales conversion? <\/p>\n\n\n\n

This is where conversational marketing comes into play. While ads, social media posts, and newsletters about exciting offers are a one-way process, conversational marketing is a two-way approach. In this blog, we discuss how businesses can use conversational marketing to assist users throughout the purchase journey. 
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<\/span>What Is Conversational Marketing<\/strong>?<\/span><\/h2>\n\n\n\n

Conversational marketing is an inbound marketing strategy that focuses on two-way communication for engaging platform visitors, retargeting old customers, and converting leads. <\/p>\n\n\n\n

The aim is to move your platform visitors down to your sales funnel by conversing with them in real-time, in their preferred mode. The interaction helps in identifying individual needs and building strong connections. <\/p>\n\n\n\n

Conversational marketing is often performed via live chats, text messaging, WhatsApp, Facebook messenger, or chatbots. Businesses also integrate conversational AI (artificial intelligence) into their social media platforms and websites to create automated and personalized responses.<\/p>\n\n\n\n

<\/span>What Is the Conversational Marketing Framework<\/strong>? <\/span><\/h2>\n\n\n\n

The Conversational marketing framework consists of three standard steps as discussed next. <\/p>\n\n\n\n

1. Engagement<\/strong><\/p>\n\n\n\n

In the first step, you interact with the visitors landing on your website. Traditionally, this connection is made through lead generation forms and pop-ups. Nowadays, chatbots are gaining popularity due to the several advantages they offer. Users can interact with a chatbot whenever they want to. They can get any query answered anytime. <\/p>\n\n\n\n

You can tailor text messages or chatbots based on different parameters to align with your brand and user\u2019s intent. You can send targeted messages, collect emails for lead generation, or help the buyers to boost sales. AI-based chatbots<\/a> are designed via ML models to answer even more complex questions around your offerings, which are otherwise taken care by customer support representatives. <\/p>\n\n\n\n

2. Understanding <\/strong><\/p>\n\n\n\n

The next stage involves understanding your audience to categorize customers and work on qualified leads. The customers can be segmented based on parameters such as geolocation, choice of web browser, platform interaction, language, and many others. If you use chatbots, you can collect data directly by asking qualifying questions too. <\/p>\n\n\n\n

The gathered data can be used for more successful email campaigns and lead nurturing. Segmenting the target audience also becomes a quick process. This way, it becomes easier to personalize your offerings as per the individual needs of every user. <\/p>\n\n\n\n

3. Recommendations <\/strong><\/p>\n\n\n\n

To ensure e-commerce sales happen and prospects become customers, human intervention is needed in the final stage. Based on the knowledge about a customer\u2019s expectations from the gathered data, a sales representative can tailor a buyer\u2019s journey. <\/p>\n\n\n\n

For example, if customers remove items from shopping carts, they can be asked to enter feedback before leaving. This can help ensure that the sales representatives can troubleshoot issues to ensure the completion of transactions. The sales team can also use strategies like account-based marketing to focus on a specific target audience segment. Even in this stage, you can automate tasks like the addition of client meetings to agent calendars to further save time. <\/p>\n\n\n\n

Checkout<\/strong>: Best eCmmerce Platforms <\/a>for your Business needs.<\/strong><\/p>\n\n\n\n

<\/span>How Does Conversational Marketing for eCommerce Work<\/strong>?<\/span><\/h2>\n\n\n\n
\"How<\/figure>\n\n\n\n

Conversational marketing strategy plays a role at all stages of e-commerce marketing. It works in the following manner: <\/p>\n\n\n\n