Videos have become a popular form of content consumption. Its ease of viewing, as opposed to reading, has driven video viewership into billions. This has not been lost on brands, big or small, who have doubled down on their video marketing efforts.<\/p>\n\n\n\n
Most companies today have a YouTube page and share videos on social media platforms, to maximize their viewership numbers and get that sweet karma in ad money and leads.<\/p>\n\n\n\n
The problem lies with the fact that everyone is making videos today which makes it difficult for brands to stand out. Alongside, it\u2019s the lack of clarity while defining their video marketing goals.<\/p>\n\n\n\n
Most brands don\u2019t know what they seek out of their videos: whether it\u2019s to inform, instruct, promote the brand, or generate leads. They try their hand at everything, and in the process, lose on all fronts. It results in lots of wasted revenue, with minimal returns.<\/p>\n\n\n\n
It\u2019s more important than ever, for companies to introspect on their video marketing efforts and define their objectives. That\u2019s step one. Once you know what your company seeks to achieve with videos, it is time for you to work on improving the video content. With this article, we hope to assist you with that.<\/p>\n\n\n\n
Ask any company about the purpose of its video marketing and it\u2019s likely that the answers will range from branding to lead generation. While these are solid goals, the casual viewer gets blasted with such videos from millions of other brands.<\/p>\n\n\n\n
So, what does a brand have to do to make its video marketing count?<\/p>\n\n\n\n
Instead of instructing viewers, tell them a story through videos.<\/p>\n\n\n\n
A story helps in creating a connection with your viewers. When you tell stories about yourself that resonate with your viewers, it\u2019s more likely that viewers get a better sense of what you have to offer and what your brand goals are.<\/p>\n\n\n\n
Google India has a video that\u2019s a great example of storytelling done right. The video is about two friends, one in India and one in Pakistan, and their emotional reunion.<\/p>\n\n\n\n