{"id":45288,"date":"2023-12-28T12:25:04","date_gmt":"2023-12-28T06:55:04","guid":{"rendered":"https:\/\/www.techjockey.com\/blog\/?p=45288"},"modified":"2025-03-28T11:49:55","modified_gmt":"2025-03-28T06:19:55","slug":"best-free-competitor-analysis-tools","status":"publish","type":"post","link":"https:\/\/www.techjockey.com\/blog\/best-free-competitor-analysis-tools","title":{"rendered":"11 Best Free Competitor Analysis Tools in 2025"},"content":{"rendered":"\n<style>\n.lh-callout, .lh-featured-snippet {\n    border: 1px solid #e9e9ea;\n    border-left: 8px solid #ff492c;\n    border-radius: 20px;\n    margin-bottom: 20px;\n    padding: 35px;\n    position: relative;\n}\n<\/style>\n<div class=\"lh-callout lh-featured-snippet\" class=\"has-background\" style=\"background-color:#FAC7B917\" class=\"has-background\" style=\"background-color:#FAC7B917\">\n  <p><strong>Summary:<\/strong> Competitor analysis is a technique that helps you find out what your competitor is doing. So, if you want to outwit your rival, you must explore the best free competitor analysis tools. It will help you to monitor competitors&#8217; strategies and find new opportunities. <\/p>\n<\/div>\n\n\n\n<p>Everyone in the business world wants to overtake their competitors by any means. As the business continues to evolve at a breakneck pace, it has become more crucial to stay ahead of the competition. To do so, businesses must find out what their competitors are doing.<\/p>\n\n\n\n<p>To answer that question, almost every business relies on competitor analysis. In fact, over 90% of the fortune 500 companies use competitive intelligence to gain competitive advantage. And why not? After all, competitor analysis tools can show how you stand against your competition and also provide you with insights about their strategies.<\/p>\n\n\n\n<p>In this article, I will be sharing what competitor analysis is and some of the best free competitor analysis tools available right now. These tools can help you with building a great online presence and make your business stand out in the competition.<\/p>\n\n\n\n<p>So, let\u2019s get to it!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-competitor-analysis\"><span class=\"ez-toc-section\" id=\"what_is_competitor_analysis\"><\/span>What is Competitor Analysis?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Competitor analysis, also known as competitive intelligence or competitive research, is a technique that helps businesses to understand their competitors and where they stand against them. It involves assessing their strengths and weaknesses, products, marketing strategies, and more.<\/p>\n\n\n\n<p>Businesses use competitor analysis tools to understand how their competitors are doing in the marketplace and identify opportunities or threats to their business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-competitor-analysis\"><span class=\"ez-toc-section\" id=\"benefits_of_competitor_analysis\"><\/span>Benefits of Competitor Analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Competitor analysis can help businesses with deeper market understanding, better product development, discover potential threats and more. Let\u2019s take a look at how competitor analysis tools can benefit your organization:<\/p>\n\n\n\n<ul>\n<li><strong>Better marketing strategy:<\/strong> When you fully understand what your competitor is doing and what their techniques are, you can build your own strategy for better growth. For example, if you realize that your competitor is spending more on social media ads and gaining traction, you can also tweak your marketing strategy accordingly.<\/li>\n\n\n\n<li><strong>Discover New Opportunities:<\/strong> By correctly analyzing your competitors, you can discover what products or services your customers want but they are unable to find. This lets you come up with solutions to meet those needs and tap into new market opportunities.<\/li>\n\n\n\n<li><strong>Turns Weaknesses into Wins:<\/strong> If you understand where your competitors fall short, you can turn those weaknesses into advantages. For example, if your competitor lacks the resources to do something, and you have those resources, you can step in and expand your presence in the market.<\/li>\n\n\n\n<li><strong>Helps in Building Your USP (Unique Selling Product):<\/strong> Competitor analysis can help your business in building unique selling propositions and helps your business set itself apart from its competitors. When you carefully study your competitors, you can develop a product or service that can give you an upper hand against your rivals.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-competitor-analysis-tools\"><span class=\"ez-toc-section\" id=\"top_competitor_analysis_tools\"><\/span>Top Competitor Analysis Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I have researched multiple competitor analysis tools and made a list of the best options for you. Below are some of the best free competitor analysis tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-similarweb\"><span class=\"ez-toc-section\" id=\"1_similarweb\"><\/span>1. Similarweb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"867\" height=\"513\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28120647\/Similarweb-.jpg\" alt=\"Similarweb dashbaord showing competitors data\" class=\"wp-image-45298\" srcset=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28120647\/Similarweb-.jpg 867w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28120647\/Similarweb--300x178.jpg 300w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28120647\/Similarweb--768x454.jpg 768w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28120647\/Similarweb--260x154.jpg 260w\" sizes=\"(max-width: 867px) 100vw, 867px\" \/><\/figure><\/div>\n\n\n<p>If we talk about free competitor analysis tools, then Similarweb has to be on our list. This free website analysis tool lets you gain an overview of any website or app along with how it competes against its competitors.&nbsp;<\/p>\n\n\n\n<p>You can check various metrics like total website visits, month on month change, bounce rates, average page visit duration and more. You can also track the audience and their demographics for a better understanding of your rival\u2019s website and apps.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-features-of-similarweb-website-analysis-tool-nbsp\">Features of Similarweb Website Analysis Tool&nbsp;<\/h4>\n\n\n\n<ul>\n<li>Competitive tracker to track and monitor competitors&nbsp;<\/li>\n\n\n\n<li>Website and app analysis&nbsp;<\/li>\n\n\n\n<li>Real-time database updates&nbsp;<\/li>\n\n\n\n<li>Audience and industry research&nbsp;<\/li>\n\n\n\n<li>Advertising, SEO and PPC services&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-pros-and-cons-of-similarweb\">Pros and Cons of Similarweb<\/h4>\n\n\n\n<div class=\"wp-block-afpb-props-cons\"><div class=\"afpb__props_box\" style=\"border-radius: 5px; border: 1px solid #027000; background: #f1ffd4;\"><div class=\"afpb__icon\" style=\"border: 1px solid #027000;\"><i class=\"fa-solid fa-thumbs-up\" style=\"color: #027000;\"><\/i><\/div><div class=\"afpb__props_list\" id=\"afpb__props_e0e17ed1\" style=\"color: #333333;\"><strong>Pros<\/strong><ul><li>All-in-one place to market your business online<\/li>\n<li>Monitor your company&#8217;s digital performance<\/li>\n<li>Competitor <a class=\"wpil_keyword_link\" href=\"https:\/\/www.techjockey.com\/category\/keyword-research-tools\"   title=\"keyword research tools\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"817\">keyword research tools<\/a><\/li>\n<li>Chrome extension for easy access<\/li><\/ul><\/div><\/div><div class=\"afpb__cons_box\" style=\"border-radius: 5px; border: 1px solid #a5001a; background: #fff4f5;\">\n<div class=\"afpb__icon\" style=\"border: 1px solid #a5001a;\"><i class=\"fa-solid fa-thumbs-down\" style=\"color: #a5001a;\"><\/i><\/div>\n<div class=\"afpb__cons_list\" id=\"afpb__cons_e0e17ed1\" style=\"color: #333333;\"><strong>Cons<\/strong>\n<ul><li>The pricing plans are costly<\/li>\n<li>You can\u2019t analyze website with low traffic<\/li><\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Pricing:<\/strong> Similarweb offers 4 types of paid plans and a 7-day free trial. These are:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Starter:<\/strong> Starts at $125\/month\/user&nbsp;<\/li>\n\n\n\n<li><strong>Professional:<\/strong> Starts at $339\/month\/user&nbsp;<\/li>\n\n\n\n<li><strong>Team:<\/strong> Available on request&nbsp;<\/li>\n\n\n\n<li><strong>Enterprise: <\/strong>Available on request&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-buzzsumo\"><span class=\"ez-toc-section\" id=\"2_buzzsumo\"><\/span>2. BuzzSumo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"867\" height=\"513\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28120801\/BuzzSumo.jpg\" alt=\"BuzzSumo competitors analysis tool dashboard showing data in different forms\" class=\"wp-image-45299\" srcset=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28120801\/BuzzSumo.jpg 867w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28120801\/BuzzSumo-300x178.jpg 300w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28120801\/BuzzSumo-768x454.jpg 768w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28120801\/BuzzSumo-260x154.jpg 260w\" sizes=\"(max-width: 867px) 100vw, 867px\" \/><\/figure><\/div>\n\n\n<p>BuzzSumo is one of the top competitor analysis tools with content creation and optimization features. It helps you to find trending topics and also provides insights on content to capture your audience\u2019s attention.&nbsp;<\/p>\n\n\n\n<p>Furthermore, you can also monitor your competitor\u2019s online presence and create a benchmark. So, if you want to optimize and look over your content marketing strategy and connect with your target audience, BuzzSumo is definitely worth considering.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-features-of-buzzsumo-competitor-analysis-tool-nbsp\">Features of BuzzSumo Competitor Analysis Tool&nbsp;<\/h4>\n\n\n\n<ul>\n<li>Tracks multiple topics and trends in real-time&nbsp;<\/li>\n\n\n\n<li>Automates and integrate with APIs&nbsp;<\/li>\n\n\n\n<li>Helps you to keep updated with latest news and trends in your industry&nbsp;<\/li>\n\n\n\n<li>Monitors your rivals\u2019 social media&nbsp;<\/li>\n\n\n\n<li>Offers SEO analysis&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-buzzsumo-pros-and-cons\">BuzzSumo Pros and Cons<\/h4>\n\n\n\n<div class=\"wp-block-afpb-props-cons\"><div class=\"afpb__props_box\" style=\"border-radius: 5px; border: 1px solid #027000; background: #f1ffd4;\"><div class=\"afpb__icon\" style=\"border: 1px solid #027000;\"><i class=\"fa-solid fa-thumbs-up\" style=\"color: #027000;\"><\/i><\/div><div class=\"afpb__props_list\" id=\"afpb__props_e0e17ed1\" style=\"color: #333333;\"><strong>Pros<\/strong><ul><li>Content analysis tool<\/li>\n<li>Unlimited searches every month<\/li>\n<li>Self-service support center<\/li>\n<li>Offers an inbuilt keyword research tool<\/li><\/ul><\/div><\/div><div class=\"afpb__cons_box\" style=\"border-radius: 5px; border: 1px solid #a5001a; background: #fff4f5;\">\n<div class=\"afpb__icon\" style=\"border: 1px solid #a5001a;\"><i class=\"fa-solid fa-thumbs-down\" style=\"color: #a5001a;\"><\/i><\/div>\n<div class=\"afpb__cons_list\" id=\"afpb__cons_e0e17ed1\" style=\"color: #333333;\"><strong>Cons<\/strong>\n<ul><li>Lacks integration feature<\/li>\n<li>It won\u2019t work accurately if you niche down your industry<\/li><\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Pricing:<\/strong> BuzzSumo offers four types of pai plans with a 30-day free trial.&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Content creation:<\/strong> Starts at $199\/month&nbsp;<\/li>\n\n\n\n<li><strong>PR and Comms:<\/strong> Starts at $299\/month&nbsp;<\/li>\n\n\n\n<li><strong>Suite:<\/strong> Starts at $499\/month&nbsp;<\/li>\n\n\n\n<li><strong>Enterprise:<\/strong> Starts at $999\/month&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-google-analytics\"><span class=\"ez-toc-section\" id=\"3_google_analytics\"><\/span>3. Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"867\" height=\"513\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28120938\/Google-Analytics-1.jpg\" alt=\"Google Analytics\" class=\"wp-image-45300\" srcset=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28120938\/Google-Analytics-1.jpg 867w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28120938\/Google-Analytics-1-300x178.jpg 300w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28120938\/Google-Analytics-1-768x454.jpg 768w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28120938\/Google-Analytics-1-260x154.jpg 260w\" sizes=\"(max-width: 867px) 100vw, 867px\" \/><\/figure><\/div>\n\n\n<p>Google Analytics is also a market analysis tool that gives you a deeper overview of your website\u2019s traffic. It offers you insights into your audience along with their geographic and demographic details, their general behaviors etc. Plus, Google Analytics offers you free competitor research tools so that you can understand the ins and outs of your competitors and improve the marketing ROI.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-features-of-google-analytics-nbsp\">Features of Google Analytics&nbsp;<\/h4>\n\n\n\n<ul>\n<li>Real-time website or app monitoring&nbsp;<\/li>\n\n\n\n<li>Market campaign reporting and analysis&nbsp;<\/li>\n\n\n\n<li>Audience behavior and conversion reports&nbsp;<\/li>\n\n\n\n<li>Funnel analysis&nbsp;<\/li>\n\n\n\n<li>Predictive analysis and audience demographics&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing: <\/strong>Google Analytics offers a fully featured free plan. However, if you need an enterprise plan (Google Analytics 360), it is available on request.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-google-analytics-pros-and-cons\">Google Analytics Pros and Cons<\/h4>\n\n\n\n<div class=\"wp-block-afpb-props-cons\"><div class=\"afpb__props_box\" style=\"border-radius: 5px; border: 1px solid #027000; background: #f1ffd4;\"><div class=\"afpb__icon\" style=\"border: 1px solid #027000;\"><i class=\"fa-solid fa-thumbs-up\" style=\"color: #027000;\"><\/i><\/div><div class=\"afpb__props_list\" id=\"afpb__props_e0e17ed1\" style=\"color: #333333;\"><strong>Pros<\/strong><ul><li>Free to use tool<\/li>\n<li>Easy to work along with google ad campaign<\/li>\n<li>The reporting feature is a plus when it comes to competitor analysis<\/li><\/ul><\/div><\/div><div class=\"afpb__cons_box\" style=\"border-radius: 5px; border: 1px solid #a5001a; background: #fff4f5;\">\n<div class=\"afpb__icon\" style=\"border: 1px solid #a5001a;\"><i class=\"fa-solid fa-thumbs-down\" style=\"color: #a5001a;\"><\/i><\/div>\n<div class=\"afpb__cons_list\" id=\"afpb__cons_e0e17ed1\" style=\"color: #333333;\"><strong>Cons<\/strong>\n<ul><li>Steep learning curve<\/li><\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-semrush\"><span class=\"ez-toc-section\" id=\"4_semrush\"><\/span>4. SEMrush<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"867\" height=\"513\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121017\/Semrush-1.jpg\" alt=\"semrush competitors analysis tool showing comp data \" class=\"wp-image-45301\" srcset=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121017\/Semrush-1.jpg 867w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121017\/Semrush-1-300x178.jpg 300w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121017\/Semrush-1-768x454.jpg 768w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121017\/Semrush-1-260x154.jpg 260w\" sizes=\"(max-width: 867px) 100vw, 867px\" \/><\/figure><\/div>\n\n\n<p>SEMrush is one of the most used <a class=\"wpil_keyword_link\" href=\"https:\/\/www.techjockey.com\/category\/marketing-management-software\" title=\"marketing tools\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"776\">marketing tools<\/a> in the world. This free competitor analysis tool is widely used to track website rankings and perform keyword research. It helps businesses by providing insights on CPC, search volume, market analysis and more. Moreover, you can also rely on SEMrush if you want to analyze your rival\u2019s top backlinks, organic and paid keywords.&nbsp;<\/p>\n\n\n\n<p>SEMrush is a valuable tool to understand your true competition from SEO perspective. It can also help your business with organic search, traffic analysis and social media optimization.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-features-of-semrush\">Features of SEMrush<\/h4>\n\n\n\n<ul>\n<li>Traffic analysis and organic search&nbsp;<\/li>\n\n\n\n<li>Social media analyzer&nbsp;<\/li>\n\n\n\n<li>Advertising analysis&nbsp;<\/li>\n\n\n\n<li>Offers competitor PR promoting tools&nbsp;<\/li>\n\n\n\n<li>Competitor SEO analysis tools&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing: <\/strong>SEMrush offers three paid plans, and these are:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Pro: <\/strong>Starts at $129.9\/month&nbsp;<\/li>\n\n\n\n<li><strong>Guru:<\/strong> Starts at $249\/month&nbsp;<\/li>\n\n\n\n<li><strong>Business:<\/strong> Starts at $499\/month<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-semrush-pros-and-cons-nbsp\">SEMrush Pros and Cons&nbsp;<\/h4>\n\n\n\n<div class=\"wp-block-afpb-props-cons\"><div class=\"afpb__props_box\" style=\"border-radius: 5px; border: 1px solid #027000; background: #f1ffd4;\"><div class=\"afpb__icon\" style=\"border: 1px solid #027000;\"><i class=\"fa-solid fa-thumbs-up\" style=\"color: #027000;\"><\/i><\/div><div class=\"afpb__props_list\" id=\"afpb__props_e0e17ed1\" style=\"color: #333333;\"><strong>Pros<\/strong><ul><li>Robust search, SEO and competitor analysis tools<\/li>\n<li>Tracks daily rankings and positions<\/li>\n<li>Built-in content marketing tools<\/li><\/ul><\/div><\/div><div class=\"afpb__cons_box\" style=\"border-radius: 5px; border: 1px solid #a5001a; background: #fff4f5;\">\n<div class=\"afpb__icon\" style=\"border: 1px solid #a5001a;\"><i class=\"fa-solid fa-thumbs-down\" style=\"color: #a5001a;\"><\/i><\/div>\n<div class=\"afpb__cons_list\" id=\"afpb__cons_e0e17ed1\" style=\"color: #333333;\"><strong>Cons<\/strong>\n<ul><li>Paid plans are a bit expensive<\/li>\n<li>Free trial is only available with Pro and Guru version<\/li><\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-spyfu\"><span class=\"ez-toc-section\" id=\"5_spyfu\"><\/span>5. SpyFu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"867\" height=\"513\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121522\/Spyfu.jpg\" alt=\"Spyfu\" class=\"wp-image-45302\" srcset=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121522\/Spyfu.jpg 867w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121522\/Spyfu-300x178.jpg 300w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121522\/Spyfu-768x454.jpg 768w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121522\/Spyfu-260x154.jpg 260w\" sizes=\"(max-width: 867px) 100vw, 867px\" \/><\/figure><\/div>\n\n\n<p>SpyFu offers an easy-to-use interface with all the insights about your competitor whether it is ads, keywords, backlinks and more. With this competitor research tool, you can learn your rival\u2019s SEO strategies, search PPC keywords, and even search and download the report.&nbsp;<\/p>\n\n\n\n<p>Additionally, you can search any domain to check its appearance on google for the past 16 years along with the Google Ads they have published, their organic position and even the ad variations.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-features-of-spyfu-competitor-analysis-tool-nbsp\">Features of SpyFu Competitor Analysis Tool&nbsp;<\/h4>\n\n\n\n<ul>\n<li>Competitor analysis and renal tracking&nbsp;<\/li>\n\n\n\n<li>Competitor Keyword research tools and backlink builder&nbsp;<\/li>\n\n\n\n<li>Google AD advisor&nbsp;<\/li>\n\n\n\n<li>PPC and SEO reports&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-spyfu-pros-and-cons\">SpyFu Pros and Cons<\/h4>\n\n\n\n<div class=\"wp-block-afpb-props-cons\"><div class=\"afpb__props_box\" style=\"border-radius: 5px; border: 1px solid #027000; background: #f1ffd4;\"><div class=\"afpb__icon\" style=\"border: 1px solid #027000;\"><i class=\"fa-solid fa-thumbs-up\" style=\"color: #027000;\"><\/i><\/div><div class=\"afpb__props_list\" id=\"afpb__props_e0e17ed1\" style=\"color: #333333;\"><strong>Pros<\/strong><ul><li>Offers multiple tools for organic search and SEO<\/li>\n<li>Robust competitive analysis tools to track your competitors online<\/li>\n<li>Access to 13 years of Google data<\/li><\/ul><\/div><\/div><div class=\"afpb__cons_box\" style=\"border-radius: 5px; border: 1px solid #a5001a; background: #fff4f5;\">\n<div class=\"afpb__icon\" style=\"border: 1px solid #a5001a;\"><i class=\"fa-solid fa-thumbs-down\" style=\"color: #a5001a;\"><\/i><\/div>\n<div class=\"afpb__cons_list\" id=\"afpb__cons_e0e17ed1\" style=\"color: #333333;\"><strong>Cons<\/strong>\n<ul><li>Basic keyword tracking functionalities<\/li>\n<li>Lacks a backlink tracker<\/li><\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><strong>Pricing: <\/strong>SpyFu offers two paid plans&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Basic:<\/strong> Starts at $39\/month&nbsp;<\/li>\n\n\n\n<li><strong>Professional:<\/strong> Starts at 79\/month&nbsp;&nbsp;<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-crayon\"><span class=\"ez-toc-section\" id=\"6_crayon\"><\/span>6. Crayon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Crayon is an AI-powered competitor analysis tool that monitors your competitors and gives you timely updates directly to your inbox. This software includes a dashboard with all the competitor\u2019s data and updates for a better side-by-side comparison.&nbsp;<\/p>\n\n\n\n<p>Crayon also offers collaboration features, so that you and your team can work together to manage competitors\u2019 insights.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-features-of-crayon-nbsp\">Features of Crayon&nbsp;<\/h4>\n\n\n\n<ul>\n<li>Performance metrics with win\/loss analysis&nbsp;<\/li>\n\n\n\n<li>AI powered competitor monitoring&nbsp;<\/li>\n\n\n\n<li>Provides insights about your competitor&nbsp;<\/li>\n\n\n\n<li>Content analysis tool&nbsp;<\/li>\n\n\n\n<li>Integration with top sales and messaging apps&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> Crayon\u2019s pricing plans are available on request. You can schedule a demo through their official website and ask for a quotation.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-crayon-nbsp-pros-and-cons\">Crayon&nbsp;Pros and Cons<\/h4>\n\n\n\n<div class=\"wp-block-afpb-props-cons\"><div class=\"afpb__props_box\" style=\"border-radius: 5px; border: 1px solid #027000; background: #f1ffd4;\"><div class=\"afpb__icon\" style=\"border: 1px solid #027000;\"><i class=\"fa-solid fa-thumbs-up\" style=\"color: #027000;\"><\/i><\/div><div class=\"afpb__props_list\" id=\"afpb__props_e0e17ed1\" style=\"color: #333333;\"><strong>Pros<\/strong><ul><li>Real-time data access<\/li>\n<li>Access to historical data of your competitor<\/li>\n<li>Customizable reports and battlecards<\/li><\/ul><\/div><\/div><div class=\"afpb__cons_box\" style=\"border-radius: 5px; border: 1px solid #a5001a; background: #fff4f5;\">\n<div class=\"afpb__icon\" style=\"border: 1px solid #a5001a;\"><i class=\"fa-solid fa-thumbs-down\" style=\"color: #a5001a;\"><\/i><\/div>\n<div class=\"afpb__cons_list\" id=\"afpb__cons_e0e17ed1\" style=\"color: #333333;\"><strong>Cons<\/strong>\n<ul><li>Lacks industry-specific reports<\/li>\n<li>No earnings estimates or financial reports about your competitors<\/li><\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-ahrefs\"><span class=\"ez-toc-section\" id=\"7_ahrefs\"><\/span>7. Ahrefs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"867\" height=\"513\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121556\/ahrefs.jpg\" alt=\"ahrefs comp analysis tool dashboard\" class=\"wp-image-45303\" srcset=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121556\/ahrefs.jpg 867w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121556\/ahrefs-300x178.jpg 300w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121556\/ahrefs-768x454.jpg 768w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121556\/ahrefs-260x154.jpg 260w\" sizes=\"(max-width: 867px) 100vw, 867px\" \/><\/figure><\/div>\n\n\n<p>Ahrefs is a useful tool for improving your website&#8217;s search engine performance. It helps you find good keywords, locate successful content in your niche, and keep track of how well your website is ranking.&nbsp;<\/p>\n\n\n\n<p>You can also use Ahrefs as a competitor analysis tool to check out how well your competitors are doing in terms of organic traffic, keywords they rank for, websites linking to them, and the ads they run.&nbsp;<\/p>\n\n\n\n<p>It&#8217;s great for SEO agencies, content marketing teams, and anyone who owns a website and wants to improve its search engine performance quickly.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-features-of-ahrefs-nbsp\">Features of Ahrefs&nbsp;<\/h4>\n\n\n\n<ul>\n<li>Website audit and optimization&nbsp;<\/li>\n\n\n\n<li>Find new keywords for your industry&nbsp;&nbsp;<\/li>\n\n\n\n<li>Track your ranking and progress&nbsp;<\/li>\n\n\n\n<li>Content idea generator&nbsp;<\/li>\n\n\n\n<li>Get quality and quantity overview of your competitor\u2019s backlinks&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ahrefs-pros-and-cons-nbsp\">Ahrefs Pros and Cons&nbsp;<\/h4>\n\n\n\n<div class=\"wp-block-afpb-props-cons\"><div class=\"afpb__props_box\" style=\"border-radius: 5px; border: 1px solid #027000; background: #f1ffd4;\"><div class=\"afpb__icon\" style=\"border: 1px solid #027000;\"><i class=\"fa-solid fa-thumbs-up\" style=\"color: #027000;\"><\/i><\/div><div class=\"afpb__props_list\" id=\"afpb__props_e0e17ed1\" style=\"color: #333333;\"><strong>Pros<\/strong><ul><li>Offers Chrome extension for easy access<\/li>\n<li>Comprehensive SEO features<\/li>\n<li>Customer support is great<\/li><\/ul><\/div><\/div><div class=\"afpb__cons_box\" style=\"border-radius: 5px; border: 1px solid #a5001a; background: #fff4f5;\">\n<div class=\"afpb__icon\" style=\"border: 1px solid #a5001a;\"><i class=\"fa-solid fa-thumbs-down\" style=\"color: #a5001a;\"><\/i><\/div>\n<div class=\"afpb__cons_list\" id=\"afpb__cons_e0e17ed1\" style=\"color: #333333;\"><strong>Cons<\/strong>\n<ul><li>Keyword research comes with credit balance, means each research will cost you a credit<\/li>\n<li>No free plan<\/li><\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><strong>Pricing:<\/strong> Ahrefs provides 4 types of paid plans, and if you opt for an annual plan, you will get two months free.&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Lite:<\/strong> Starts at $99\/month&nbsp;<\/li>\n\n\n\n<li><strong>Standard:<\/strong> Starts at $199\/month&nbsp;<\/li>\n\n\n\n<li><strong>Advanced:<\/strong> Starts at $399\/month&nbsp;<\/li>\n\n\n\n<li><strong>Enterprise: <\/strong>Starts at $999\/month&nbsp;<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-ubersuggest\"><span class=\"ez-toc-section\" id=\"8_ubersuggest\"><\/span>8. Ubersuggest<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"867\" height=\"513\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121807\/Ubersuggest.jpg\" alt=\"Ubersuggest\" class=\"wp-image-45304\" srcset=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121807\/Ubersuggest.jpg 867w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121807\/Ubersuggest-300x178.jpg 300w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121807\/Ubersuggest-768x454.jpg 768w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121807\/Ubersuggest-260x154.jpg 260w\" sizes=\"(max-width: 867px) 100vw, 867px\" \/><\/figure><\/div>\n\n\n<p>Ubersuggest is an SEO tool, and it&#8217;s free as a Chrome extension. It gives you details about how tough a term is to rank for, the cost per click, and how often people search for it each month.&nbsp;&nbsp;<\/p>\n\n\n\n<p>It also offers an extension that provides helpful info about keywords on Google, YouTube, Amazon, and other sites. It&#8217;s a great free tool for beginners to analyze their competition.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-features-of-ubersuggest-competitor-analysis-tool-nbsp\">Features of Ubersuggest Competitor Analysis Tool&nbsp;<\/h4>\n\n\n\n<ul>\n<li>Keyword research&nbsp;<\/li>\n\n\n\n<li>Backlink tracker&nbsp;<\/li>\n\n\n\n<li>Domain overview&nbsp;<\/li>\n\n\n\n<li>Keyword gap and estimated traffic overview&nbsp;<\/li>\n\n\n\n<li>CPC analysis&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing: <\/strong>Ubersuggest offers three paid plans, these are:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Individual:<\/strong> Starts at $12\/month&nbsp;<\/li>\n\n\n\n<li><strong>Business:<\/strong> Starts at $20\/month&nbsp;<\/li>\n\n\n\n<li><strong>Enterprise:<\/strong> Starts at $40\/month&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ubersuggest-pros-and-cons\">Ubersuggest Pros and Cons<\/h4>\n\n\n\n<div class=\"wp-block-afpb-props-cons\"><div class=\"afpb__props_box\" style=\"border-radius: 5px; border: 1px solid #027000; background: #f1ffd4;\"><div class=\"afpb__icon\" style=\"border: 1px solid #027000;\"><i class=\"fa-solid fa-thumbs-up\" style=\"color: #027000;\"><\/i><\/div><div class=\"afpb__props_list\" id=\"afpb__props_e0e17ed1\" style=\"color: #333333;\"><strong>Pros<\/strong><ul><li>Quite an affordable tool<\/li>\n<li>Provides you with keyword ideas<\/li>\n<li>Supports the search in multiple languages<\/li><\/ul><\/div><\/div><div class=\"afpb__cons_box\" style=\"border-radius: 5px; border: 1px solid #a5001a; background: #fff4f5;\">\n<div class=\"afpb__icon\" style=\"border: 1px solid #a5001a;\"><i class=\"fa-solid fa-thumbs-down\" style=\"color: #a5001a;\"><\/i><\/div>\n<div class=\"afpb__cons_list\" id=\"afpb__cons_e0e17ed1\" style=\"color: #333333;\"><strong>Cons<\/strong>\n<ul><li>Lacks a mobile app<\/li>\n<li>There is a limitation on daily searches<\/li><\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-sprout-social\"><span class=\"ez-toc-section\" id=\"9_sprout_social\"><\/span>9. Sprout Social<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"867\" height=\"513\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121837\/Sprout-Social.jpg\" alt=\"Sprout Social\" class=\"wp-image-45305\" srcset=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121837\/Sprout-Social.jpg 867w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121837\/Sprout-Social-300x178.jpg 300w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121837\/Sprout-Social-768x454.jpg 768w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121837\/Sprout-Social-260x154.jpg 260w\" sizes=\"(max-width: 867px) 100vw, 867px\" \/><\/figure><\/div>\n\n\n<p>Social media is the best way to connect with customers, and Sprout Social is one of the best competitor analysis tools for it.&nbsp;<\/p>\n\n\n\n<p>With Sprout Social, you can check how well your competitors are doing on social media. They provide lots of info and reports about Facebook, Twitter, and Instagram. These reports help you improve your social media strategy by giving you data on what works and what doesn&#8217;t.&nbsp;<\/p>\n\n\n\n<p>You can easily see what your competitors are posting and compare your growth to others without spending lots of time on research and complicated spreadsheets.&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-features-of-sprout-social-nbsp\">Features of Sprout Social:&nbsp;<\/h4>\n\n\n\n<ul>\n<li>Track your competitors\u2019 fundamental metrics&nbsp;<\/li>\n\n\n\n<li>Find insights through social media platforms&nbsp;<\/li>\n\n\n\n<li>All in one social media manager tool&nbsp;<\/li>\n\n\n\n<li>Profiles, location and keywords monitoring&nbsp;<\/li>\n\n\n\n<li>Identifies influencers and trends&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> Sprout Social offers four types of paid plans with a 30-day free trial.&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Standard: <\/strong>Starts at 249\/month.<\/li>\n\n\n\n<li><strong>Professional: <\/strong>Starts at $399\/month.&nbsp;<\/li>\n\n\n\n<li><strong>Advanced: <\/strong>Starts at $499\/month.&nbsp;<\/li>\n\n\n\n<li><strong>Enterprise: <\/strong>Available on request.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-sprout-social-pros-and-cons\">Sprout Social Pros and Cons<\/h4>\n\n\n\n<div class=\"wp-block-afpb-props-cons\"><div class=\"afpb__props_box\" style=\"border-radius: 5px; border: 1px solid #027000; background: #f1ffd4;\"><div class=\"afpb__icon\" style=\"border: 1px solid #027000;\"><i class=\"fa-solid fa-thumbs-up\" style=\"color: #027000;\"><\/i><\/div><div class=\"afpb__props_list\" id=\"afpb__props_e0e17ed1\" style=\"color: #333333;\"><strong>Pros<\/strong><ul><li>Schedule and publish content<\/li>\n<li>Review management<\/li>\n<li>Robust analytics and reporting feature<\/li><\/ul><\/div><\/div><div class=\"afpb__cons_box\" style=\"border-radius: 5px; border: 1px solid #a5001a; background: #fff4f5;\">\n<div class=\"afpb__icon\" style=\"border: 1px solid #a5001a;\"><i class=\"fa-solid fa-thumbs-down\" style=\"color: #a5001a;\"><\/i><\/div>\n<div class=\"afpb__cons_list\" id=\"afpb__cons_e0e17ed1\" style=\"color: #333333;\"><strong>Cons<\/strong>\n<ul><li>No free plan<\/li>\n<li>High pricing<\/li><\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-moz\"><span class=\"ez-toc-section\" id=\"10_moz\"><\/span>10. Moz<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"867\" height=\"513\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121917\/Moz.jpg\" alt=\"Moz\" class=\"wp-image-45306\" srcset=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121917\/Moz.jpg 867w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121917\/Moz-300x178.jpg 300w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121917\/Moz-768x454.jpg 768w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28121917\/Moz-260x154.jpg 260w\" sizes=\"(max-width: 867px) 100vw, 867px\" \/><\/figure><\/div>\n\n\n<p>Backlinks are important for SEO as they can improve a website&#8217;s search engine rankings, and you can use this free competitor analysis tool to check out your competitors&#8217; backlinks. Moz will help find and create better content, find your top competitors, spot keyword gaps and discover top keywords.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-features-of-moz\">Features of Moz<\/h4>\n\n\n\n<ul>\n<li>Content analysis and optimization.&nbsp;<\/li>\n\n\n\n<li>Site overview.<\/li>\n\n\n\n<li>Discover keyword opportunities.&nbsp;<\/li>\n\n\n\n<li>Explore top competitors.<\/li>\n\n\n\n<li>Site audits and rank tracking.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-moz-pro-pros-and-cons-nbsp\">Moz Pro Pros and Cons&nbsp;<\/h4>\n\n\n\n<div class=\"wp-block-afpb-props-cons\"><div class=\"afpb__props_box\" style=\"border-radius: 5px; border: 1px solid #027000; background: #f1ffd4;\"><div class=\"afpb__icon\" style=\"border: 1px solid #027000;\"><i class=\"fa-solid fa-thumbs-up\" style=\"color: #027000;\"><\/i><\/div><div class=\"afpb__props_list\" id=\"afpb__props_e0e17ed1\" style=\"color: #333333;\"><strong>Pros<\/strong><ul><li>Offers 24-hour customer support<\/li>\n<li>A great tool for SEO management<\/li>\n<li>Site audit features are notable<\/li><\/ul><\/div><\/div><div class=\"afpb__cons_box\" style=\"border-radius: 5px; border: 1px solid #a5001a; background: #fff4f5;\">\n<div class=\"afpb__icon\" style=\"border: 1px solid #a5001a;\"><i class=\"fa-solid fa-thumbs-down\" style=\"color: #a5001a;\"><\/i><\/div>\n<div class=\"afpb__cons_list\" id=\"afpb__cons_e0e17ed1\" style=\"color: #333333;\"><strong>Cons<\/strong>\n<ul><li>Has a steep learning curve<\/li>\n<li>You can only research 150 queries a month with its standard plan<\/li><\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><strong>Pricing:<\/strong> Moz Pro offers four paid plans. Each plan comes with a 30-day free trial.&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Standard:<\/strong> Starts at $99\/month.<\/li>\n\n\n\n<li><strong>Medium:<\/strong> Starts at $179\/month.<\/li>\n\n\n\n<li><strong>Large:<\/strong> Starts at $299\/month.<\/li>\n\n\n\n<li><strong>Premium: <\/strong>Starts at $599\/month.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-11-hootsuite\"><span class=\"ez-toc-section\" id=\"11_hootsuite\"><\/span>11. Hootsuite<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"867\" height=\"513\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28122004\/Hootsuite.jpg\" alt=\"Hootsuite\" class=\"wp-image-45307\" srcset=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28122004\/Hootsuite.jpg 867w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28122004\/Hootsuite-300x178.jpg 300w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28122004\/Hootsuite-768x454.jpg 768w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28122004\/Hootsuite-260x154.jpg 260w\" sizes=\"(max-width: 867px) 100vw, 867px\" \/><\/figure><\/div>\n\n\n<p>Just like Sprout Social, Hootsuite is also a helpful tool for marketing and managing social media platforms. It&#8217;s great for analyzing your competitors. With this tool, you can post on various social media accounts all from one place and keep to a regular schedule.&nbsp;<\/p>\n\n\n\n<p>You can also use it to make your social media tasks easier, like checking your feed and responding to comments, all without going to each site separately. It&#8217;s especially good for businesses trying to handle their presence on different social media platforms.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-features-of-hootsuite-competitor-analysis-tool\">Features of Hootsuite Competitor Analysis Tool<\/h4>\n\n\n\n<ul>\n<li>Content creation and publishing&nbsp;<\/li>\n\n\n\n<li>Social media analytics&nbsp;<\/li>\n\n\n\n<li>Customer engagement reports&nbsp;<\/li>\n\n\n\n<li>Connect with social media platforms like Instagram, TikTok, Twitter, Pinterest, YouTube, LinkedIn, etc.&nbsp;<\/li>\n\n\n\n<li>Social media post suggestions&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-hootsuite-pros-and-cons\">Hootsuite Pros and Cons<\/h4>\n\n\n\n<div class=\"wp-block-afpb-props-cons\"><div class=\"afpb__props_box\" style=\"border-radius: 5px; border: 1px solid #027000; background: #f1ffd4;\"><div class=\"afpb__icon\" style=\"border: 1px solid #027000;\"><i class=\"fa-solid fa-thumbs-up\" style=\"color: #027000;\"><\/i><\/div><div class=\"afpb__props_list\" id=\"afpb__props_e0e17ed1\" style=\"color: #333333;\"><strong>Pros<\/strong><ul><li>You can manage multiple profiles at the same time<\/li>\n<li>Supports Canva and Grammarly integration<\/li>\n<li>Support for post optimization<\/li><\/ul><\/div><\/div><div class=\"afpb__cons_box\" style=\"border-radius: 5px; border: 1px solid #a5001a; background: #fff4f5;\">\n<div class=\"afpb__icon\" style=\"border: 1px solid #a5001a;\"><i class=\"fa-solid fa-thumbs-down\" style=\"color: #a5001a;\"><\/i><\/div>\n<div class=\"afpb__cons_list\" id=\"afpb__cons_e0e17ed1\" style=\"color: #333333;\"><strong>Cons<\/strong>\n<ul><li>Does not offer a free plan<\/li>\n<li>It can be overwhelming for beginners<\/li><\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><strong>Pricing:<\/strong> Hootsuite offers three paid plans with 30-days free trial&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Professional:<\/strong> Starts at $25\/month (approx.)&nbsp;<\/li>\n\n\n\n<li><strong>Team:<\/strong> Starts at $90\/month (approx.)&nbsp;<\/li>\n\n\n\n<li><strong>Enterprise:<\/strong> Available on request&nbsp;<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-nbsp\"><span class=\"ez-toc-section\" id=\"conclusion_\"><\/span>Conclusion&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There you have it! Those were the top free competitor analysis tools available in the market right now. These free competitor analysis tools provide valuable insights for businesses looking to outpace their competition.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Whether it&#8217;s SimilarWeb for comprehensive website analysis, BuzzSumo for content optimization, or SEMrush for robust <a class=\"wpil_keyword_link\" href=\"https:\/\/www.techjockey.com\/category\/seo-tools\" title=\"SEO tools\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"399\">SEO tools<\/a>, each tool offers unique features. Despite all those options, it&#8217;s essential to consider individual business needs and budget constraints when selecting competitor research tools.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"faqs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"saswp-faq-block-section\"><ol style=\"list-style-type:none\"><li style=\"list-style-type: none\"><h3><span class=\"ez-toc-section\" id=\"what_are_the_best_tools_for_competitor_analysis\"><\/span>What are the best tools for competitor analysis?<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"saswp-faq-answer-text\">The best tool for competitor analysis depends on your needs, preference and budget. However, some of the top tools for competitor analysis are BuzzSumo, Ahrefs, SpyFu, SEMrush, etc.<\/p><li style=\"list-style-type: none\"><h3><span class=\"ez-toc-section\" id=\"what_are_the_best_free_competitor_analysis_tools\"><\/span>What are the best free competitor analysis tools?<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"saswp-faq-answer-text\">Similarweb, Moz, and Google Analytics are some of the best free competitor analysis tools.\u00a0<\/p><li style=\"list-style-type: none\"><h3><span class=\"ez-toc-section\" id=\"what_is_a_competitor_analysis_in_marketing\"><\/span>What is a competitor analysis in marketing?<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"saswp-faq-answer-text\">Competitor analysis in marketing refers to researching your competitor to analyze their sales, products, and marketing strategies.<\/p><li style=\"list-style-type: none\"><h3><span class=\"ez-toc-section\" id=\"why_is_competitive_analysis_important\"><\/span>Why is competitive analysis important?<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"saswp-faq-answer-text\">Competitive analysis is important because it helps you to understand what your competitors are doing, find market opportunities, tailor your marketing strategies, understand your industry, find new trends, etc.\u00a0<\/p><li style=\"list-style-type: none\"><h3><span class=\"ez-toc-section\" id=\"what_are_the_four_components_of_competitor_analysis\"><\/span>What are the four components of competitor analysis?<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"saswp-faq-answer-text\">The four components of competitor analysis are Competitor&#039;s objectives, Competitor&#039;s assumptions., Competitor&#039;s strategy, and Competitor&#039;s capabilities.<\/p><li style=\"list-style-type: none\"><h3><span class=\"ez-toc-section\" id=\"how_to_analyze_competitors_on_social_media\"><\/span>How to analyze competitors on social media?<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"saswp-faq-answer-text\">You can analyze your competitor on social media with the help of social media tools like Sprout Social and Hootsuite. These tools offer several features to analyze your competitors on social media.<\/p><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Summary: Competitor analysis is a technique that helps you find out what your competitor is doing. So, if you want to outwit your rival, you must explore the best free competitor analysis tools. It will help you to monitor competitors&#8217; strategies and find new opportunities. Everyone in the business world wants to overtake their competitors [&hellip;]<\/p>\n","protected":false},"author":184,"featured_media":45308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7535,7533],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 Best Free Competitor Analysis Tools in 2025<\/title>\n<meta name=\"description\" content=\"Want to stay ahead of your competitor? Check out some of the best free competitor analysis tools available. Track rivals&#039; strategies, benchmark performance, and uncover new opportunities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techjockey.com\/blog\/wp-json\/wp\/v2\/posts\/45288\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Best Free Competitor Analysis Tools in 2025\" \/>\n<meta property=\"og:description\" content=\"Want to stay ahead of your competitor? Check out some of the best free competitor analysis tools available. Track rivals&#039; strategies, benchmark performance, and uncover new opportunities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techjockey.com\/blog\/wp-json\/wp\/v2\/posts\/45288\" \/>\n<meta property=\"og:site_name\" content=\"Techjockey.com Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Techjockey\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-28T06:55:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-28T06:19:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2023\/12\/28122032\/Competitor-Analysis.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shubham Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TechJockeys\" \/>\n<meta name=\"twitter:site\" content=\"@TechJockeys\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"11 Best Free Competitor Analysis Tools in 2025","description":"Want to stay ahead of your competitor? 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