{"id":48369,"date":"2024-05-29T16:48:55","date_gmt":"2024-05-29T11:18:55","guid":{"rendered":"https:\/\/www.techjockey.com\/blog\/?p=48369"},"modified":"2025-04-28T13:10:59","modified_gmt":"2025-04-28T07:40:59","slug":"design-thinking-frameworks","status":"publish","type":"post","link":"https:\/\/www.techjockey.com\/blog\/design-thinking-frameworks","title":{"rendered":"How Airbnb & Nike Used Design Thinking Frameworks"},"content":{"rendered":"\n

Solving a problem is one aspect. However, understanding how to solve it, is another. So, Design Thinking offers several frameworks that act as a roadmap to solve your problems creatively using a user-centric approach. <\/p>\n\n\n\n

Prominent brands like Airbnb and Nike also leveraged Design Thinking to improve their customer experiences. We will later learn about their story in the following article.<\/p>\n\n\n\n

But, first its time to see some of the most popular Design Thinking Frameworks below: <\/p>\n\n\n\n

<\/span>Head, Heart and Hand by the American Institution of Graphic Arts (AIGA)\u202f <\/span><\/h2>\n\n\n
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The Head, Heart, and Hand methodology by AIGA (American Institute of Graphic Arts) offers a complete view of design while bringing emotion, intellect, and practicality into it. Let\u2019s see how: <\/p>\n\n\n\n

Head:<\/strong> symbolizes the intellectual component of creative thinking. <\/em> <\/p>\n\n\n\n

Here, you engage your intellect and focus on the cognitive part of Design Thinking, where strategic thinking helps problem-solving. <\/p>\n\n\n\n

Heart:<\/strong> symbolizes the emotional aspect and empathy.<\/em>  <\/p>\n\n\n\n

In this, you connect deeply with your users’ needs to infuse empathy into designing solutions<\/a> that completely resonate with them. <\/p>\n\n\n\n

Lastly,  <\/p>\n\n\n\n

Hand:<\/strong> symbolizes performing the practical execution of ideas.<\/em> <\/p>\n\n\n\n

Simply put, this step requires you to convert creative ideas into feasible solutions. This also requires tools and techniques to execute ideas. <\/p>\n\n\n\n

<\/span>The Double Diamond by the Design Council<\/span><\/h2>\n\n\n
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The Double Diamond<\/strong> is a popular Design Thinking framework created by the British Design Council.<\/p>\n\n\n\n

In the first diamond, we embark on the journey of “Discover”<\/strong> and “Define.”<\/strong> In the “Discover” <\/strong>stage, we collect feedback from users to gain insights on them. <\/p>\n\n\n\n

Next comes the “Define”<\/strong> stage where we analyze our insights and shape them into clear problem-statements that would guide us further in the procedure. <\/p>\n\n\n\n

But this process does not stop here! <\/p>\n\n\n\n

In the second diamond, we encounter <\/strong>the “Develop”<\/strong> and “Deliver”<\/strong> stages. <\/strong>The “Develop” <\/strong>stage is a type of creative space where we generate plenty of ideas (with each having success possibilities).  <\/p>\n\n\n\n

And finally, in the “Deliver”<\/strong> stage, we create multiple prototypes and test them to find the best possible solution that could address the stated problem. <\/p>\n\n\n\n

<\/span>Inspire, Ideate, Implement by IDEO <\/span><\/h2>\n\n\n
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IDEO is a prominent design consultancy and created its own Design Thinking framework Inspire, Ideate, Implement. Let’s see what each word signifies: <\/p>\n\n\n\n