{"id":5349,"date":"2019-02-03T11:28:29","date_gmt":"2019-02-03T05:58:29","guid":{"rendered":"https:\/\/www.techjockey.com\/blog\/?p=5349"},"modified":"2025-04-10T12:59:01","modified_gmt":"2025-04-10T07:29:01","slug":"importance-of-bulk-sms-marketing","status":"publish","type":"post","link":"https:\/\/www.techjockey.com\/blog\/importance-of-bulk-sms-marketing","title":{"rendered":"Importance &#038; Benefits of Bulk SMS Marketing for Business"},"content":{"rendered":"\n<p>Marketers assumed that bulk SMS marketing would be dead soon. However, it\u2019s very much alive and kicking till today! A lot can be attributed to the increased usage of mobile phones. With a significant amount of online traffic generated through mobile phones, SMS marketing is worth taking a look. <\/p>\n\n\n\n<p>It has emerged as one of the most effective <a class=\"wpil_keyword_link\" href=\"https:\/\/www.techjockey.com\/category\/marketing-management-software\" title=\"marketing tools\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"757\">marketing tools<\/a> for businesses to communicate with all types of customers in a personalized manner.<\/p>\n\n\n\n<p><em style=\"font-size:17px;\">Did you know 52.2% of online traffic worldwide was generated through mobile phones in 2018?<\/em><\/p>\n\n\n\n<p>If you are planning to grow further and expand your business, you can greatly benefit from business SMS marketing. You can even connect with potential customers outside your home territory, all you need is a bulk SMS system and an active internet connection.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.techjockey.com\/detail\/shree-tripada-bulk-sms\"><img decoding=\"async\" width=\"368\" height=\"250\" src=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2019\/02\/28162106\/Shree-Tripada-blog-368x250-1.png\" alt=\"Shree Tripada blog\" class=\"wp-image-36749\" srcset=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2019\/02\/28162106\/Shree-Tripada-blog-368x250-1.png 368w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2019\/02\/28162106\/Shree-Tripada-blog-368x250-1-300x204.png 300w, https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2019\/02\/28162106\/Shree-Tripada-blog-368x250-1-260x177.png 260w\" sizes=\"(max-width: 368px) 100vw, 368px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"benefits_of_bulk_sms_marketing_for_small_business\"><\/span>Benefits of Bulk SMS Marketing for Small Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Best Tips for Effective SMS Marketing\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/PjuTrQTLyak?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Bulk SMS services are there for over a decade and is still going strong. Bulk SMS services help businesses reach out to as many people as they want, anywhere in the world. Let&#8217;s look at the advantages of Bulk SMS Marketing.<\/p>\n\n\n\n<ul>\n<li><h3 style=\"font-size:22px;\"><span class=\"ez-toc-section\" id=\"targeted_promotions\"><\/span>Targeted Promotions<span class=\"ez-toc-section-end\"><\/span><\/h3><\/li>\n<\/ul>\n\n\n\n<p>It\u2019s important that your marketing messages are delivered at the right time. Here comes bulk SMS, which allows businesses to connect with their customers and prospects in real time, irrespective of their location. Bulk messaging generates a massive opportunity for businesses to reach across different demographics and geographic locations, at the same time. Companies with even one eye on overhead costs would prefer <a href=\"https:\/\/www.techjockey.com\/category\/bulk-sms-software\">bulk message software<\/a> that is highly targeted.<\/p>\n\n\n\n<p>SMS sender software helps businesses in connecting with those who have agreed to receive marketing communications from you or are already there in your contact list. Thus, SMS marketing allows you to generate repeat customers while attracting the new ones.<\/p>\n\n\n\n<ul>\n<li><h3 style=\"font-size:22px;\"><span class=\"ez-toc-section\" id=\"high_open_rate\"><\/span>High Open Rate<span class=\"ez-toc-section-end\"><\/span><\/h3><\/li>\n<\/ul>\n\n\n\n<p>SMS marketing is one of the fastest ways to get your messages across the highest percentage of audience and that too within the first few minutes. On an average, 98 percent of all SMS messages are opened and read within five seconds of delivery. If you compare this with the open rate of <a href=\"https:\/\/www.techjockey.com\/category\/email-marketing-software\">emailers<\/a>, which is around 20 percent (average), business SMS marketing sounds a more effective marketing option. To achieve higher click through rate along with greater engagement, it\u2019s high time that you start taking SMS marketing seriously.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e4e4e4\"><strong>Suggested Read: <a href=\"https:\/\/www.techjockey.com\/blog\/how-is-bulk-sms-service-beneficial-for-financial-banking-sectors\">How is Bulk SMS Service Beneficial for Financial &amp; Banking Sectors<\/a><\/strong><\/p>\n\n\n\n<ul>\n<li><h3 style=\"font-size:22px;\"><span class=\"ez-toc-section\" id=\"high_conversion_rate\"><\/span>High Conversion Rate<span class=\"ez-toc-section-end\"><\/span><\/h3><\/li>\n<\/ul>\n\n\n\n<p>SMS messages have the potential to <a href=\"https:\/\/www.techjockey.com\/blog\/infographics-how-improve-conversion-rate-of-your-software\">improve or generate higher conversion rate<\/a> compared to that of email. The more personalized your messages are as per the demographic and buying behaviour of individual recipients, the higher is your chance to achieve conversions. Through crisp yet effective messaging, you can connect with your prospects effortlessly and get them to perform whatever actions you want. Whether you want them to click on a link or sign up for something, the messaging can be more direct and effective via SMS.<\/p>\n\n\n\n<ul>\n<li><h3 style=\"font-size:22px;\"><span class=\"ez-toc-section\" id=\"wider_appeal\"><\/span>Wider Appeal<span class=\"ez-toc-section-end\"><\/span><\/h3><\/li>\n<\/ul>\n\n\n\n<p>There are more than 4.77 billion mobile users out there! Are you doing enough to tap into this opportunity?<\/p>\n\n\n\n<p>Whether its promotional, transactional or bulk SMS, all your messages can reach out to an increasingly large number of people with the element of rapidity. Also, via bulk sms marketing benefits chances of your SMS messages to be read and responded promptly is higher with SMS marketing. While your company is adopting an integrated, multi-channel marketing strategy, SMS marketing is going to form an important part of it undoubtedly.<\/p>\n\n\n\n<ul>\n<li><h3 style=\"font-size:22px;\"><span class=\"ez-toc-section\" id=\"convenient_for_customers\"><\/span>Convenient for Customers<span class=\"ez-toc-section-end\"><\/span><\/h3><\/li>\n<\/ul>\n\n\n\n<p>Have you noticed how e-commerce companies use well-timed SMS alerts to keep customers in the loop regarding their pending orders and latest purchases? Similarly, banks use SMS to keep their customers updated about deductions, deposits, balance, withdrawals, etc. Businesses go with SMS marketing as it ensures benefit for both parties. While businesses can cut down on customer service costs, people find it convenient to have quick access to all important details through SMS.<\/p>\n\n\n\n<p><strong style=\"font-size: 24px;\">Top Tips to Keep Your Bulk SMS Marketing Campaign Successful<\/strong><\/p>\n\n\n\n<ul>\n<li>Avoid casual talk, keep your text professional<\/li>\n\n\n\n<li>Don\u2019t overload the SMS with too much information<\/li>\n\n\n\n<li>Include your business name in the SMS to strengthen your branding efforts<\/li>\n\n\n\n<li>Include a strong \u2018call to action\u2019 to get the desired action from the audience<\/li>\n\n\n\n<li>Shorten your website link, this will leave more space for the text.<\/li>\n<\/ul>\n\n\n\n<p>Lastly but most importantly, get your messages to the audience at the right time. Timing is everything! This will help you in taking advantage of last-minute impulses and tempt your audience to engage with your brand.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">You can also check for <a href=\"https:\/\/www.techjockey.com\/blog\/free-bulk-sms-marketing-apps\"><strong>Top 10 Free Bulk SMS Marketing Apps<\/strong><\/a><\/p>\n\n\n\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Best Tips for Effective SMS Marketing\",\n  \"description\": \"Check out this blog for more:  https:\/\/www.techjockey.com\/blog\/importance-of-bulk-sms-marketing   SMS marketing is a smart way to bridge a gap with your customers. 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It has emerged as one of [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":31867,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7584],"tags":[2829,2828,2824,2820,2826,2821,2825,2823,2822,2827],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Importance of Bulk SMS Marketing for Your Business | Bulk SMS Service<\/title>\n<meta name=\"description\" content=\"Boost your business growth prospects with bulk SMS marketing. Connect with existing &amp; potential customers via bulk SMS service &amp; ensure higher conversion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techjockey.com\/blog\/wp-json\/wp\/v2\/posts\/5349\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Importance &amp; Benefits of Bulk SMS Marketing for Business\" \/>\n<meta property=\"og:description\" content=\"Boost your business growth prospects with bulk SMS marketing. Connect with existing &amp; potential customers via bulk SMS service &amp; ensure higher conversion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techjockey.com\/blog\/wp-json\/wp\/v2\/posts\/5349\" \/>\n<meta property=\"og:site_name\" content=\"Techjockey.com Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Techjockey\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-03T05:58:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-10T07:29:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2022\/07\/22130511\/importance-and-benefits-of-bulk-sms-marketing-for-business-banner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kalpana Arya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TechJockeys\" \/>\n<meta name=\"twitter:site\" content=\"@TechJockeys\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kalpana Arya\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Importance of Bulk SMS Marketing for Your Business | Bulk SMS Service","description":"Boost your business growth prospects with bulk SMS marketing. 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