{"id":5797,"date":"2019-03-14T15:07:05","date_gmt":"2019-03-14T09:37:05","guid":{"rendered":"https:\/\/www.techjockey.com\/blog\/?p=5797"},"modified":"2025-12-31T17:18:53","modified_gmt":"2025-12-31T11:48:53","slug":"how-to-develop-a-branding-strategy-for-your-start-up","status":"publish","type":"post","link":"https:\/\/www.techjockey.com\/blog\/how-to-develop-a-branding-strategy-for-your-start-up","title":{"rendered":"How to Develop an Unceasing Branding Strategy for Your Start-Up"},"content":{"rendered":"\n

More than 100 million start-ups are launched every year, which is about 3 start-ups per second, and guess what? Most of these start-ups can be found in the real estate, finance and insurance sectors.<\/p>\n\n\n\n

While some of these startups catch our eye, others reach the brink of oblivion too soon!<\/p>\n\n\n\n

Why do startups fail in the first place? As per a report by Statista, only 29 percent startups fumble because they run out of funds. While a lot of them get out competed because of their poor marketing or branding strategies.<\/p>\n\n\n\n

Unique Idea + Standout Strategies = Brand Success<\/strong><\/p>\n\n\n\n

Failure of a startup can be from a variety of reasons and having a poor branding strategy is one of them. <\/p>\n\n\n\n

Effective branding is the lifeline of ant thriving business. Companies like Apple, Airbnb, and even Coca Cola are successful because they know how to sell their idea to the right audience at the right time. <\/p>\n\n\n\n

<\/span>Three “C’s” to Keep in Mind:<\/span><\/h2>\n\n\n\n

All you need to do is keep the three \u201cC\u2019s\u201d in mind: Clarity, Consistency, and Creativity while following these steps:<\/p>\n\n\n\n

\n Clarity<\/strong>\n <\/td>\n Consistency<\/strong>\n <\/td>\n Character<\/strong>\n <\/td><\/tr>
\n Convey your brand value in your brand messaging,\n the core reason why your brand exists!\n <\/td>\n Your brand messaging should be consistent across\n all networks, be it social media, website or paid campaigns\n <\/td>\n Your customers would prefer interacting with a\n brand that responds to them like a real person. A brand that has a story to\n tell!\n <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/span>Step 1:  Find Your Target Group<\/span><\/h3>\n\n\n\n

As much as we would like the whole world to be our customers, it is impossible and unrealistic to think so. The more varied the target audience, the lesser is your chance to be effective with marketing strategies<\/a>. <\/p>\n\n\n\n

So how to ensure that you have chosen the right\ntarget audience? <\/p>\n\n\n\n

Research helps understand the priorities of your target audience, understand their needs and decide on a message tone that goes well with them.  To select your target group, you can use the funnel approach.<\/p>\n\n\n\n

You can segregate your target customers based on different demographic and psychographic factors. This will help you get a detailed insight about which target groups will be interested in your product or services.<\/p>\n\n\n\n

<\/span>Step 2: Differentiate from The Existing Competitors<\/span><\/h3>\n\n\n\n

To stand out from your competitors, you need to find your purpose. Your purpose should be different from the rest of the brands in the market. It can be targeting a new problem that the customer thought never existed or offering a unique solution to an already existing problem. You can provide a solution to a problem with a hint of your own style. <\/p>\n\n\n\n

Let\u2019s have a look at this commercial by Nike where Michael Jordan talks about \u2018Failure\u2019. Yes, you read it right! A Nike commercial where Michael Jordan says “I have failed over and over and over in my life this is why I succeed”.<\/p>\n\n\n\n