Kalyan Kumar and Vaibhav Gupta, alumni of IIT and IIM launched KlugKlug – a global decision making B2B SaaS platform for influencer marketing in India and global markets.
As per a statement by the company, the platform utilizes Artificial Intelligence and Machine Learning Technologies to refine the influencer marketing experience. It provides global influencer intelligence, exploration, and information for social media like TikTok, YouTube and Instagram. Currently, it is covering over 252 million influencers on social media platforms.
Kalyan Kumar, co-Founder and CEO of KlugKlug while commenting on the launch said, ”At KlugKlug, we believe in the power of influencer marketing to drive business growth. We are dedicated to helping brands and agencies maximize their ROI through our AI-based technology and data-driven insights. It’s not data but intelligence that can be culled from the vast sea of data for precision.”
KlugKlug aims to bring influencers and brands together by providing an all in one platform to manage campaigns, monitor their performance, and also evaluate data. This B2B tech platform can address the growing influencer marketing needs of 230+ countries.