On Monday, BetterPlace, one of the top-notch SaaS-based frontline workforce management platforms announced its direct entry into the SEA (South-East Asia) market. To enter this market, it has acquired the majority of its stake in one of Indonesia’s blue-collar workforce platforms, named MyRobin.
As per the reports, BetterPlace was founded in the year 2015 and has recently raised an amount of $40 Mn in its extended ‘Series-C’ round.
To this, Pravin Agarwala (CEO, Co-Founder, BetterPlace) stated, “As the largest player in Asia today, we are thrilled to welcome MyRobin to the BetterPlace family and further our vision towards formalizing the frontline workforce globally. With our technology and MyRobin’s expertise in operating in Indonesia, we would be able to introduce equitable opportunities for the frontline segment.”
Further, Ardy Satria Hasanuddin (CTO & Co-Founder, MyRobin) stated, “Over the last 2.5 years, we have been able to empower over 3 million frontline workers in over 270 cities in Indonesia to live a life of dignity by elevating them to the formal economy and giving them access to formal finance, jobs, and training. As the next chapter of our growth, we would like to take our vision and expertise to more geographies and BetterPlace is the perfect partner who will enable us to achieve this goal.”
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