Berlin-based Minoa announced a €2.5 million pre-seed funding round which was led by 468 Capital along with Mischief, AirAngels, Alumni Ventures, Fidi Ventures, etc. This funding will be utilized to expand the company’s team in San Francisco. For that, Minoa is hiring a full-stack engineer and a UX/UI designer.
Max Elster, CEO of Minoa said, “We’ve created solutions that involve buyers and champions on the customer side directly in the sales process. SaaS sales are only getting harder. Taking a more collaborative approach to enterprise sales helps SaaS companies not only better understand customers but also better optimize pricing.”
According to Richard Einhorn, CTO of Minoa, customer experience is of utmost importance, especially for sales. However, there are challenges in SaaS sales when buyers budget is restricted, and CFOs find it harder to multiply their company’s vendors. Further, SaaS sales cycle requires multiple interactions with customers. Therefore, a collaborative approach is necessary for successful SaaS sales.
Established in 2023, Minoa’s solutions are easy to use for salespeople as well as the buyers. In this procedure, the company is helping SaaS businesses to gain insights into customers willingness to pay via a collaborative procedure including sharing of ROI calculators and value cases. Minoa works with the clients for measuring the value realization and supports renewal conversations
According to Philipp Seifert, 468 Capital, Minoa has developed a collaborative solution for value management that customers like and useful enough to challenge the biggest CRM vendors.