Gurgaon-based SaaS platform Mr Milkman by EverAg has reported a 12% increment increase in their milk throughput in 2022. In 2021, the company sold around Rs 117 crore of milk through its platform and this year they will touch Rs 130 crore by the end of December. Other than milk, the top-selling products for the company have been buttermilk, ghee, yogurt, cheese, butter, bread and paneer.
The sale of buttermilk and bread has increased to 135% from last year’s 125%. Moreover, the sale of paneer increased by 29.10%, dahi by 40%, ghee by 22.44%, cheese by 15.55% and butter by 29.10 respectively. Not only dairy items, but the company has also reported a phenomenal increase in the sale of coconut water due to the pandemic.
In the last two years, there was a significant drop in consumption from higher-value dairy products to lower-value products across India. But this year has been good. Our revenues have gone up significantly. That is also because we invested heavily in upgrading our application to offer our customers a more dynamic user experience. In 2023, we will introduce new solutions to our software products.” said Mr Milkman by EverAg’s CEO & Co-Founder, Mr. Samarth Setia.