ONDC Framing Mechanism to Reduce Dominance of Retail Giants: Reports

ONDC Framing Mechanism to Reduce Dominance of Retail Giants: Reports-feature image
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New Delhi: In order to keep a check on entities dealing in online retail trading, the Open Network for Digital Commerce (ONDC), on Thursday, said that it is building a mechanism to make sure all such entities come under its rule books.

By reducing the dominance of retail giants, ONDC aims to help small retailers expand their business via e-commerce medium.

Talking to the reporters, Joint Secretary in the Department for Promotion of Industry and Internal Trade (DPIIT) Sanjiv said, “If we see that any player is not following our rules, we would take action. We are in the process of finalizing things. Law of land should be followed. We are in the process of making that mechanism.”

ONDC, under its network policy, would introduce a set of rules focusing on the protection of personal information and forming grievance redressal mechanisms.

ONDC ensures that each participant, at the time of onboarding, signs an undertaking that it will adhere with its policies in its entirety.

Sanjiv also informed that in the past few months, ONDC has achieved major milestones that include 37 network participants ranging from market leaders to emerging Indian startups.

“Our dream is to cover all the pin codes of the country by the participants of the ONDC and hopefully we will be achieving that. Earlier we were requesting people to onboard the network and now the companies are approaching us to onboard,” he said.

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