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Brand: MoEngage
MoEngage is a customer engagement platform that provides personalized messaging, automation, and analytics solutions to help businesses optimize user interactions across various channels such as mobile, email, and web....Read more
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Features
Core Functionalities Campaign Management Lead Management Email Marketing WhatsApp Marketing See all 
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Core Functionalities
Contact Management Automatically organize, track, and nurture leads and contacts for personalized marketing outreach. Templates Ready-to-use email and campaign templates SMS Marketing Facilitates the users with a strategy that uses text messages to engage customers and generate sales. A/B Testing Enables you to compare two versions of your page using the same URL making it easier for you to select the superior version. Behavioral Targeting Delivers messages and advertisements based on the users' activity. Landing Page / Web Forms Helps the user create attractive landing pages which further helps them attract new customers. Automated Workflow Optimization Helps in boosting marketing efficiency by automating repetative tasks. Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media. Content Marketing Automation Automate content creation, scheduling, and distribution to engage audiences across channels. Progressive Profiling It collects the information from the user over time to create efficient consumer profiles. Social Media Automation Process via which content gets scheduled on social media in an automated manner. Compliance Management Ensure all marketing campaigns follow legal and industry regulations with automated compliance checks. Behaviour Management A marketing technique that targets consumers with personalized content based on their past activity. Loyalty Management Allows the users to strategize design patterns, manage, and analyze loyalty programs. Dynamic Content Produces personalized campaigns as per users' interests, behavior, and preferences. User Access Management Allotting access to a specified user, as per their level of importance in the workflow Visual Editor Helps in quickly assembling campaigns by dragging and dropping elements. Custom Workflows Allows the user to streamline their workflow and educates them about the sections that need attention. Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts. Through Channel Marketing Automation (TCMA) Helps companies with automated marketing activities across various channels. Campaign Management
Channel Management Manage multiple marketing channels seamlessly for consistent messaging and performance tracking. Campaign Optimization Improve conversion rates, enhance user engagement and increase ROI. Omnichannel Omnichannel enhances customer experience across all platforms, boosting engagement, satisfaction, and conversions. Multichannel To plan, execute, and measure marketing tasks across multiple channels. Performance Analytics Enables marketers to track, analyze, and optimize marketing campaign performance across different channels in real-time Conversion Rate Optimization (CRO) Boost conversions by automating A/B testing, user behavior analysis, and performance improvements. Channel Optimization Analyze and optimize marketing channels to maximize ROI with real-time performance insights. Data Driven Optimization Uses analytical tools and data to enhance systems, procedures, and decision-making capabilities Landing Page Optimization It assists the users with improving the design and layout of web pages and increases conversions. Advertising Management Process that involves planning and executing campaigns to promote a product or service Lead Management
Segmentation Helps in separating customers as per their choice, behaviour and their pattern. Lead Scoring It uplifts potential customers based on their likelihood of becoming customers. List Management Helps in organizing, maintaining, and optimizing lists of potential customers or leads Lead Generation It helps in attrracting new potential customers Lead Nurturing It engages with the potential customers to encourage them to make further purchases Lead Qualification Helps the users in identify and prioritize the best leads. Leads Conversion It helps organization in converting potential client to prominent customers Email Marketing
Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic Behavioral Targeting Delivers messages and advertisements based on the users' activity. Auto - Responders Send predefined messages to customers based on the choices that they make Email Optimization Segments your email in an optimal manner Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts. WhatsApp Marketing
Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic Behavioral Targeting Delivers messages and advertisements based on the users' activity. Auto - Responders Send predefined messages to customers based on the choices that they make Segmentation Helps in separating customers as per their choice, behaviour and their pattern. Bulk messaging Facilitating the user with the feature of sending a huge number of text messages on multiple channels and individuals in one go. Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts. Integrations Supported
CRM Integration Integrate CRM systems to automate lead nurturing, sales processes, and track customer interactions. Third Party Integration Allows the user to integrate with several thrid party applications with ease. Barcode Integration Deliver clients prewritten messages depending on specified triggers. Project Management With the help of AI, organizations can manage thier projects with utmost efficiency. API Integration Ability to connect two or more applications via APIs. Webhooks Messages that are sent from one application to another, when the trigger is set. Event Marketing Method via which particular behaviours or occurrences cause an automated reaction Influencer Marketing It helps in building a partnership between influencers and brands that benefits both parties Analytics and Reporting
Visitor Tracking Users can analyze and track customer's activity over the platform. Dashboards Projects the user's data in a visual format Predictive Analytics Helps the users with analyzing the data using advance ML algorithms. Real-time & Actionable Insights Real-time data analysis with immediate data-driven recommendations for action. Live View It offers real-time insight into your audience's interactions with your marketing materials. Heatmaps Helps marketers spectate their visitor's activity on their page. Session Recording Records visitor's interaction with the platform (including mouse movement as well) Web Form Tracking Allows the user to track the activities of the users once they submit the form. PDF Report Allows the user to export the data in PDF format Alerts & Notifications
SMS Notification Keeps the customer notified of the changes via text messages. Email Notifications You would be notified of the alterations that takes place in the campaign onto your email Push Notifications A powerful tool that helps in converting clients to prominent customers Real-Time alerts Allows companies to instantly send clients tailored and pertinent marketing messages. Desktop Notification Gives you a pop-up notification on your desktop itself. In-App Notifications Facilitates the user with notification with-in the app as well. AI Capabilities
Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media. Generative AI The system automates creating emails, ads, social media posts, images and product descriptions. Predictive Analytics Helps the users with analyzing the data using advance ML algorithms. Smart Recommendations Provides the user with engaging content that could uplift the organization's revenue and reputation. Subject Line Helper Assists the users with engaging email subjet lines
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Pros
“The analytics tools in MoEngage provide valuable insights into how our campaigns are performing and help us understand our customers better.” Deepak Kumar Keshri - Aug 20, 2024
“This software allows us to monitor user behavior closely and respond with timely, personalized messages.” Ishika Bisht - Aug 20, 2024
“MoEngage’s customer lifecycle marketing campaigns have made it easy to manage our relationships with customers from start to finish.” Shubham Bansal - Aug 13, 2024
Cons
“The platform can sometimes be a bit slow when working with large reports.” Deepak Kumar Keshri - Aug 20, 2024
“Some features, especially the more advanced ones take time to understand.” Vishal Satam - Aug 19, 2024
“ I’ve noticed that customer support could be faster when we run into issues. It’s not a frequent problem, but it can be frustrating when we need quick answers.” Shubham Bansal - Aug 13, 2024
Verified reviewer:
Manager, Market Research
2-100 Employees
Software user since: 6-12 months
Reviewed on: Aug 19, 2024
Verified reviewer:
Product Manager, Market Research
2-100 Employees
Software user since: 6-12 months
Reviewed on: Aug 20, 2024
Verified reviewer:
Co-founder, Market Research
2-100 Employees
Software user since: 1-2 years
Reviewed on: Aug 20, 2024
| Brand Name | MoEngage |
| Information | MoEngage is an internet company that features cloud-based marketing services for consumer businesses. |
| Founded Year | 2014 |
| Director/Founders | Raviteja Dodda, Yashwanth Kumar |
| Company Size | 1000+ Employees |
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