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Brand: Equifax Inc
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Fraud Detection Identity Verification Chargeback Management Device Fingerprinting Behavioral Analytics See all 
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Fraud Detection Uses AI and machine learning to identify suspicious activity and prevent fraudulent transactions in real time. Identity Verification Confirms customer identity through multiple data points, reducing account takeover and fake account risks. Chargeback Management Automates chargeback responses and dispute handling to minimize revenue loss and operational costs. Device Fingerprinting Tracks unique device identifiers to detect anomalies and prevent multi-account or fraudulent device use. Behavioral Analytics Analyzes user behavior patterns to spot unusual actions that may indicate fraud or unauthorized activity. Policy Management Provides customizable rules and workflows to approve, decline, or review transactions with precision. Machine Learning Continuously learns from historical fraud patterns to enhance prediction accuracy and risk scoring. Data Transparency Offers visibility into fraud decision data so businesses can understand why approvals or declines happen. Risk Scoring Assigns dynamic risk scores to each transaction, helping businesses balance security with customer experience. Workflow Automation Streamlines fraud review processes with automation, reducing manual workload and improving efficiency. Third Party Integrations Connects with payment processors, ecommerce platforms, and CRM systems for seamless fraud protection. Custom Reporting Delivers tailored analytics and dashboards to monitor fraud trends, KPIs, and policy performance in detail. Regulatory Compliance Supports adherence to PCI DSS, GDPR, and other compliance standards for secure customer data handling. Payment Protection Safeguards payment processes against stolen cards, bot attacks, and unauthorized financial transactions. Multi-Channel Support Protects transactions across web, mobile, in-app, and call center channels with consistent fraud checks. | Brand Name | Equifax Inc |
| Information | Equifax is a data, analytics, and technology company for automotive, fintech, healthcare, and insurance industries. |
| Founded Year | 1925 |
| Director/Founders | John Kallassy |
| Company Size | 1000+ Employees |
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