Customer.io Reviews & Ratings

5/5

“Customer.io offers an advanced set of features without any glitches”

Customer.io offers perfect email marketing solutions with comprehensive testing and segmentation tools.

Pros : For me Customer.io stands out with its robust segmentation, easy-to-use journey builder, and integrated A/B testing features.

Cons : No major issues

Switched from : ActiveCampaign

Reason to switch : We opted for Customer.io for its standout features like campaign management, queue drafts, campaign triggers, integration options, and exceptional customer support.

4.3/5

“I chose Customer.io for End-to-End Customer Engagement”

Customer.io is our go-to tool for hassle-free customer communication and campaign management.

Pros : Customer.io shines in customer engagement with its comprehensive features including robust segmentation, inion, in-app messaging, push notifications, visual workflow builder and, data export and more.

Cons : It requires basic training to fully utilize all features.

Switched from : Hubspot Marketing Hub

Reason to switch : Customer.io: Needed better customer support, and more features.

4.2/5

“Great for Personalized Communication”

Customer.io streamlines email marketing.

Pros : Customer.io has improved our ability to personalize communication through advanced segmentation and automated workflows.

Cons : Learning all the features is a bit difficult at first.

Switched from : Klaviyo

Reason to switch : Needed more user-friendly software which is easy to understand.

4.1/5

“This product is ideal for Growing Businesses”

Customer.io allows us to send targeted, personalized emails, providing insightful analytics.

Pros : Customer.io has been a perfect solution in scaling our email marketing efforts with its segmentation and automation features. The customer support team is responsive and helpful.

Cons : The initial setup can be complex, it requires dedicated time to understand it better.

Reason to switch : We switched to Customer.io for its scalability, advanced features and customer service.

4/5

“Customer.io is one of the best tools Out There”

Customer.io is reliable for efficient marketing email campaigns.

Pros : I really like how Customer.io allows us to create user segments, which are important for targeted email campaigns and analytics. Further, the email campaign creation and implementation process is easy and straightforward.

Cons : The analytics and reporting section could use more details for each email sent. There's room for improvement in this area.

Switched from : Mailchimp Marketing Platform

Reason to switch : Customer.io offers a robust set of features like custom events, connected forms, dashboard, and more.

3.8/5

“The software offers efficient Marketing Email Tool with Excellent Support”

Customer.io simplifies email marketing without any major drawback.

Pros : Customer.io offers robust tools for creating and managing marketing campaigns. I really like the software, it is highly reliable. Their support team is responsive and well informed.

Cons : They need to streamline their automating customer attribute updates.

Switched from : Mailchimp Marketing Platform

Reason to switch : I switched to Customer.io for its efficient set of tools, perfect customer support.

3.7/5

“Customer.io: Simplify my Email Marketing Efforts”

Customer.io has streamlined our email marketing efforts. Further, it enhances user engagement with personalized campaigns.

Pros : Customer.io has been an amazing tool for us as it enables precise user targeting and segmentation. And their support team is really helpful.

Cons : According to me, organizing campaigns into folders could be easier. Setting specific time re-triggers needs improvement.

Switched from : Omnisend

Reason to switch : We chose Customer.io for its easy-to-use interface, effective segmentation tools, and support team.

3.7/5

“My go to platform for Email Marketing, Highly Recommended”

Customer.io simplifies email marketing with advanced personalization and detailed analytics.

Pros : Customer.io enhances email personalization feature and allows detailed user segmentation. The analytics dashboard provides insights into my email performance.

Cons : The platform's complexity is a drawback for me, learning about all the necessary features takes time.

Switched from : ActiveCampaign

Reason to switch : Chose Customer.io for its robust features like AB testing, campaign analytics, CRM.

3.7/5

“My personal review as Sr. Software & Systems Engineer”

Customer.io stands out for its interface.

Pros : Customer.io is highly recommended. The API and integration capabilities sync perfectly with our backend systems.

Cons : There are a few drawbacks, including clearer documentation on advanced features for better understanding.

Switched from : Brevo

Reason to switch : We chose Customer.io for better API support, and conversion goals.

3.7/5

“Customer.io: An Excellent Tool for better communication”

Customer.io is a reliable tool for marketing email campaigns and performance tracking.

Pros : Customer.io consistently offers essential features for better customer communication, audience building, and performance reporting.

Cons : Some timing features like campaign scheduling and email scheduling doesn’t work well.

Switched from : Mailmodo

Reason to switch : I chose this software because I needed better data export and scheduling features.