Wealthfront Reviews & Ratings

4.6/5

“Solid choice for my needs, but not for everyone”

For my investment style (passive, automated, long-term) Wealthfront checks all the right boxes. If you’re an active trader or need deep advisor-based support, you might need something else but for me it works.

Pros : Wealthfront is widely regarded as one of the best robo-advisors: low fees, strong value, good automation.

Cons : The lack of human personal financial advice and some limitations (e.g., no very advanced individual stock strategies in managed model) are drawbacks for some.

Switched from : E TRADE

Reason to switch : I switched because that hybrid platform had higher fees and required more time and decisions; I preferred to relinquish some control and pay less via Wealthfront.

4.6/5

“Tax-loss harvesting added value I didn’t expect”

I appreciated that Wealthfront didn’t just pick assets but also tried to optimise taxes for me. For example the site shows historical returns net of fees and pre-tax returns.

Pros : Wealthfront offers tax-loss harvesting and smart tax strategies to boost after-tax returns.

Cons : The difference from manual investing may be modest and depends on your tax situation. Some users may not benefit significantly depending on their account type.

Switched from : Webull

Reason to switch : I switched because my old brokerage made me do wage manual tax tracking and I never used it; Wealthfront’s automation felt like a value add.

4.6/5

“Good for beginners, very automated, but limited personalisation”

I was new to investing and overwhelmed by many broker options. Wealthfront’s approach was exactly what I needed. I didn’t want to pick every stock.

Pros : Very suitable for beginners thanks to its user-friendly platform, robust portfolio recommendations and financial planning tools.

Cons : If you need bespoke financial advice or more active trading, it may feel too automated and hands-off.

Switched from : Bybit

Reason to switch : I switched because I found the DIY brokerage had too many options and made me anxious, I preferred the simplicity and automation of Wealthfront.

4.6/5

“Set-it-and-forget investing finally made simple”

I moved my funds to Wealthfront because I didn’t want to pick individual stocks or monitor everything daily. The robo-advisor built a portfolio based on my risk level and handled reinvesting, rebalancing and even tax savings. It felt effortless.

Pros : Wealthfront offers automated portfolios, automatic rebalancing, tax-loss harvesting and a high-yield cash account.

Cons : It lacks live human advisory for most users and there’s a $500 minimum to invest.

Switched from : GannTrader

Reason to switch : I switched because the old advisor charged ~1% of assets annually, whereas Wealthfront’s fee was only 0.25% and better aligned with my preference for minimal hands-on work.

4.5/5

“Great cash account and investing all in one place”

I liked that Wealthfront wasn’t just investing, but also handled cash, so I keep my emergency fund and my portfolio in one app. That convenience tipped the switch for me.

Pros : Wealthfront offers a high-yield cash account with no account fees, early direct deposit, FDIC insurance up to large amounts and integrates with investment accounts.

Cons : The cash account, while high yield, may not beat promotional offers from specialised savings platforms.

Switched from : SoFi Invest

Reason to switch : I switched because my bank’s savings rate was very low and my investments were with a different provider. Wealthfront gave me one place for both, and a noticeably higher yield on cash.

4.5/5

“Low-fees made the difference, though I still check performance”

I used to pay higher fees with my old broker and realised that much of it was for “maintenance”. With Wealthfront, the low cost freed up more money for investing rather than paying for service. I still monitor returns, but I like the cost structure.

Pros : Fees are very competitive; Wealthfront’s advisory fee is 0.25% annually on assets under management.

Cons : Although the platform is automated and hands-off, the investment returns are still subject to market risk (as with any investing).

Switched from : Charles Schwab

Reason to switch : I switched because I found I wasn’t using the full service of my previous broker, lowering the fee with Wealthfront made sense given my passive strategy.

4.3/5

“Multi-feature platform, though some ancillary tools evolving”

I appreciated that I could keep both my investment and cash needs in one place. The extras beyond just “buy stocks” made it feel more complete. There were a couple of tools I wish were more mature, but overall it was good value.

Pros : Wealthfront offers more than just investing. It offers cash account, goal tools, portfolios, tax features.

Cons : Direct indexing, self-driving money features are still rolling out or limited by account size.

Switched from : SoFi Invest

Reason to switch : I switched because my previous robo-advisor had fewer features (no cash account, no self-driving money). Wealthfront’s wider scope appealed to me.

4.3/5

“Good value for younger investors but might be simpler for big portfolios”

As someone under 35 and just starting to invest, Wealthfront felt perfectly tuned to me. I didn’t have $500k+ to justify a human advisor yet. If I scale dramatically I may reassess, but for now it’s great.

Pros : The robo-advisor model suits younger or smaller-balance investors.

Cons : If you have a very large portfolio or complex needs, you might outgrow some of the features or want more advisor interaction.

Switched from : Moomoo

Reason to switch : I switched because the minimums and fees of the advisory firm were too high for me; Wealthfront matched my smaller scale and fee sensitivity.

4.3/5

“The app and portfolio tools feel modern, but I still watch fees.”

I liked using the Wealthfront app on my iPhone. The risk-quiz, the dashboard, the automatic investing, it all felt slick. I’m aware that it’s not perfect for super active investing, but for me it hit a sweet spot.

Pros : Users rate the platform’s tools, mobile app and portfolio customisation highly.

Cons : No fractional ETF shares in managed portfolios or limited human contact.

Switched from : Bybit

Reason to switch : I switched because my previous robo-advisor’s interface didn’t feel as intuitive and the feature set seemed narrower. Wealthfront’s modern feel and features won me over.

4.3/5

“Using it for both retirement and short-term goals”

I use Wealthfront for my retirement IRA and for saving for a home. The goal-setting tools help me visualise where I’ll be, which gives me more confidence than my previous provider’s generic projections.

Pros : Wealthfront supports different account types and goal-setting tools.

Cons : It is less suitable for very short-term trading or highly customised portfolios.

Switched from : Alpaca

Reason to switch : I switched because my previous retirement account didn’t offer goal-planning tools and I found them frustrating to use; Wealthfront offered a more modern, tool-based approach.