Techjockey News

Dubai-based e-commerce specialist, Calibrate Commerce, has introduced Calibrate Labs, an incubator aimed at encouraging homegrown e-commerce enterprises in the MENA region. This initiative welcomes applications from entrepreneurs and established ventures seeking to scale their businesses.

“We enable entrepreneurs through our expertise while alleviating some of the risks involved in building a business,” explains Nagham Akileh, General Manager at Calibrate Commerce. He continues to say, “We believe it is necessary to embed ourselves within the ecosystem and invest in and nurture innovative ideas that address gaps in the market and add value to consumers.”

Akileh also explained that Calibrate Labs invests in businesses on a case-by-case basis, and “that it is not always monetary, but in some cases, it’s our team’s time and effort in exchange for revenue share and/or equity”.

Currently, Calibrate Commerce collaborates with eight direct to consumers brands spanning diverse sectors, such as TyresOnline, a tire repair and maintenance shop, MADrewards, a cashback platform, Nabatay, an e-commerce store, and Doozy insurance.

Additionally, Calibrate Commerce has also launched Clout Scout. “We also have two niche retail ideas in development and aiming for another 8 to 10 over the next 12 months.” adds Akileh.

Further, he says “All will include either an equity stake or revenue share or a combination of both, depending on the type of investment needed (financial, resources, etc) in their business.”