Fathom Analytics

What is Fathom Analytics?

Fathom Analytics is a simple and privacy-focused data analytics software that helps you understand how visitors use your site without tracking personal data or using cookies. It offers an easy-to-use dashboard where you can see real-time data like page views, visitor sources, devices, and events like clicks or sign-ups.

Fathom filters out bots to provide accurate human visitor data and supports custom event tracking and campaign tracking through UTMs. It keeps your data forever, is lightweight so it doesn't slow down your website, and complies with privacy laws like GDPR and CCPA.

Why Choose Fathom Analytics Software?

• Privacy-first design: Fathom respects user privacy by not using cookies or tracking personal data, ensuring compliance with GDPR, CCPA, and other laws.
• Simple setup: Installation requires just a single line of code compatible with any website, CMS, or programming framework.
• Real-time data: Fathom processes and shows visitor activity instantly, unlike Google Analytics which can have delays of up to 48 hours.
• Privacy compliance without cookie banners: Because it does not use cookies, you don't need annoying cookie-consent popups on your site.
• Bypasses ad blockers: Via a unique technique with DNS records, Fathom's tracking script can evade most ad blockers, giving you more accurate visitor data.
• Lightweight and fast-loading script: The analytics script is very small (2KB) and loads faster than Google Analytics, improving your site's performance and SEO.
• Bot filtering: Automatically filters out bots, crawlers, and spam for more accurate human visitor stats.
• Forever data retention: Keeps all your website data for life (20+ years), so you never lose historical visitor information.
• Supports multi-site accounts: Manage up to 50 websites under one Fathom account without extra cost.
• Multi-domain tracking: Analyze traffic across multiple domains and subdomains under the same tracking ID.
• Custom events tracking: Track user interactions like button clicks, form submissions, and e-commerce sales for detailed insights.

Benefits of Fathom Analytics Software

• Campaign & UTM tracking: Monitor the performance of marketing campaigns and newsletters using UTMs integrated within the dashboard.
• Email reports: Schedule automated weekly or monthly email reports with your key website metrics, which can be sent to clients or team members.
• Export data: Export all your analytics data as CSV files for further analysis or integration with other tools.
• Dark mode support: Dashboard is optimized for light and dark modes, easing reading in different lighting.
• Dashboard sharing: You can keep your dashboard private or share it publicly or with password protection.
• Reliable performance under traffic spikes: Handles sudden bursts of visitors smoothly without slowing down or shutting off analytics.
• Accurate live visitor tracking: See who is on your site right now and what page they're viewing in real time.

Fathom Analytics Pricing

Fathom Analytics price starts at $15 per month at Techjockey. The pricing model is based on different parameters, including extra features, deployment type, and the total number of users. For further queries related to the product, you can contact our product team and learn more about the pricing and offers.