Zoho Marketing Automation Features

Core Functionalities

Contact Management Automatically organize, track, and nurture leads and contacts for personalized marketing outreach.
Behaviour Management A marketing technique that targets consumers with personalized content based on their past activity.
Templates Ready-to-use email and campaign templates
SMS Marketing Facilitates the users with a strategy that uses text messages to engage customers and generate sales.
A/B Testing Enables you to compare two versions of your page using the same URL making it easier for you to select the superior version.
Dynamic Content Produces personalized campaigns as per users' interests, behavior, and preferences.
User Access Management Allotting access to a specified user, as per their level of importance in the workflow
Behavioral Targeting Delivers messages and advertisements based on the users' activity.
Visual Editor Helps in quickly assembling campaigns by dragging and dropping elements.
Custom Workflows Allows the user to streamline their workflow and educates them about the sections that need attention.
Landing Page / Web Forms Helps the user create attractive landing pages which further helps them attract new customers.
Automated Workflow Optimization Helps in boosting marketing efficiency by automating repetative tasks.
Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
Content Marketing Automation Automate content creation, scheduling, and distribution to engage audiences across channels.
Social Media Automation Process via which content gets scheduled on social media in an automated manner.
Through Channel Marketing Automation (TCMA) Helps companies with automated marketing activities across various channels.
Compliance Management Ensure all marketing campaigns follow legal and industry regulations with automated compliance checks.
Loyalty Management Allows the users to strategize design patterns, manage, and analyze loyalty programs.
Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
Progressive Profiling It collects the information from the user over time to create efficient consumer profiles.

Campaign Management

Channel Management Manage multiple marketing channels seamlessly for consistent messaging and performance tracking.
Campaign Optimization Improve conversion rates, enhance user engagement and increase ROI.
Omnichannel Omnichannel enhances customer experience across all platforms, boosting engagement, satisfaction, and conversions.
Multichannel To plan, execute, and measure marketing tasks across multiple channels.
Performance Analytics Enables marketers to track, analyze, and optimize marketing campaign performance across different channels in real-time
Conversion Rate Optimization (CRO) Boost conversions by automating A/B testing, user behavior analysis, and performance improvements.
Channel Optimization Analyze and optimize marketing channels to maximize ROI with real-time performance insights.
Data Driven Optimization Uses analytical tools and data to enhance systems, procedures, and decision-making capabilities
Landing Page Optimization It assists the users with improving the design and layout of web pages and increases conversions.
Advertising Management Process that involves planning and executing campaigns to promote a product or service

Lead Management

Lead Scoring It uplifts potential customers based on their likelihood of becoming customers.
List Management Helps in organizing, maintaining, and optimizing lists of potential customers or leads
Lead Generation It helps in attrracting new potential customers
Lead Nurturing It engages with the potential customers to encourage them to make further purchases
Lead Qualification Helps the users in identify and prioritize the best leads.
Leads Conversion It helps organization in converting potential client to prominent customers
Segmentation Helps in separating customers as per their choice, behaviour and their pattern.

Email Marketing

Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
Behavioral Targeting Delivers messages and advertisements based on the users' activity.
Auto - Responders Send predefined messages to customers based on the choices that they make
Email Optimization Segments your email in an optimal manner
Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.

WhatsApp Marketing

Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
Bulk messaging Facilitating the user with the feature of sending a huge number of text messages on multiple channels and individuals in one go.
Behavioral Targeting Delivers messages and advertisements based on the users' activity.
Auto - Responders Send predefined messages to customers based on the choices that they make
Segmentation Helps in separating customers as per their choice, behaviour and their pattern.
Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.

Integrations Supported

CRM Integration Integrate CRM systems to automate lead nurturing, sales processes, and track customer interactions.
API Integration Ability to connect two or more applications via APIs.
Third Party Integration Allows the user to integrate with several thrid party applications with ease.
Webhooks Messages that are sent from one application to another, when the trigger is set.
Event Marketing Method via which particular behaviours or occurrences cause an automated reaction
Barcode Integration Deliver clients prewritten messages depending on specified triggers.
Project Management With the help of AI, organizations can manage thier projects with utmost efficiency.
Influencer Marketing It helps in building a partnership between influencers and brands that benefits both parties

Analytics and Reporting

Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
Visitor Tracking Users can analyze and track customer's activity over the platform.
Dashboards Projects the user's data in a visual format
Web Form Tracking Allows the user to track the activities of the users once they submit the form.
PDF Report Allows the user to export the data in PDF format
Real-time & Actionable Insights Real-time data analysis with immediate data-driven recommendations for action.
Live View It offers real-time insight into your audience's interactions with your marketing materials.
Heatmaps Helps marketers spectate their visitor's activity on their page.
Session Recording Records visitor's interaction with the platform (including mouse movement as well)

Alerts & Notifications

SMS Notification Keeps the customer notified of the changes via text messages.
Email Notifications You would be notified of the alterations that takes place in the campaign onto your email
Real-Time alerts Allows companies to instantly send clients tailored and pertinent marketing messages.
Desktop Notification Gives you a pop-up notification on your desktop itself.
Push Notifications A powerful tool that helps in converting clients to prominent customers
In-App Notifications Facilitates the user with notification with-in the app as well.

AI Capabilities

Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
Generative AI The system automates creating emails, ads, social media posts, images and product descriptions.
Smart Recommendations Provides the user with engaging content that could uplift the organization's revenue and reputation.
Subject Line Helper Assists the users with engaging email subjet lines

Brand Name	Zoho Corporation
Information	Zoho Corporation, is an Indian multinational company that specialises in software development, cloud computing, and web-based business tools. It is best known for Zoho Office suite.
Founded Year	1996
Director/Founders	Sridhar Vembu / Tony Thomas
Company Size	1000+ Employees
Other Products	Zoho CRM, Zoho People, Zoho Invoice, Zoho Books, Zoho Projects

Zoho Marketing Automation

Zoho Marketing Automation Pricing & Plans

Get Zoho Marketing Automation Demo

Zoho Marketing Automation Gallery

Zoho Marketing Automation Features

Zoho Marketing Automation Specifications

Zoho Marketing Automation Reviews and Ratings

Zoho Corporation Company Details