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Zoho Marketing Automation

Brand: Zoho Corporation

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$ 19.00 /Month

Features

  • check_icon Core Functionalities
  • check_icon Campaign Management
  • check_icon Lead Management
  • check_icon Email Marketing
  • check_icon WhatsApp Marketing
  • See all img

Zoho Marketing Automation Pricing & Plans

Standard
  • 1,000 contacts
  • Unlimited Emails
  • Free onboarding
  • Number of visitors = contact count*2
  • 10 users
  • Basic segmentation
    • Licenses
    • Monthly
Starting at $ 19.00
Professional
  • 1,000 contacts
  • Features in Standard plus
  • Number of visitors = contact count*5
  • Complete contact management
  • 15 users
  • Advanced segmentation
    • Licenses
    • Monthly
Starting at $ 29.00
Enterprise
  • 1,000 contacts
  • Features in Professional plus
  • Number of visitors = contact count*10
  • Lead attribution
  • 20 users
  • Complete journey builder
    • Licenses
    • Monthly
Starting at $ 59.00

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Zoho Marketing Automation Features

Core Functionalities

  • icon_check Contact Management Automatically organize, track, and nurture leads and contacts for personalized marketing outreach.
  • icon_check Behaviour Management A marketing technique that targets consumers with personalized content based on their past activity.
  • icon_check Templates Ready-to-use email and campaign templates
  • icon_check SMS Marketing Facilitates the users with a strategy that uses text messages to engage customers and generate sales.
  • icon_check A/B Testing Enables you to compare two versions of your page using the same URL making it easier for you to select the superior version.
  • icon_check Dynamic Content Produces personalized campaigns as per users' interests, behavior, and preferences.
  • icon_check User Access Management Allotting access to a specified user, as per their level of importance in the workflow
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Visual Editor Helps in quickly assembling campaigns by dragging and dropping elements.
  • icon_check Custom Workflows Allows the user to streamline their workflow and educates them about the sections that need attention.
  • icon_check Landing Page / Web Forms Helps the user create attractive landing pages which further helps them attract new customers.
  • icon_check Automated Workflow Optimization Helps in boosting marketing efficiency by automating repetative tasks.
  • icon_check Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Content Marketing Automation Automate content creation, scheduling, and distribution to engage audiences across channels.
  • icon_check Social Media Automation Process via which content gets scheduled on social media in an automated manner.
  • icon_check Through Channel Marketing Automation (TCMA) Helps companies with automated marketing activities across various channels.
  • icon_check Compliance Management Ensure all marketing campaigns follow legal and industry regulations with automated compliance checks.
  • icon_check Loyalty Management Allows the users to strategize design patterns, manage, and analyze loyalty programs.
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Progressive Profiling It collects the information from the user over time to create efficient consumer profiles.

Campaign Management

  • icon_check Channel Management Manage multiple marketing channels seamlessly for consistent messaging and performance tracking.
  • icon_check Campaign Optimization Improve conversion rates, enhance user engagement and increase ROI.
  • icon_check Omnichannel Omnichannel enhances customer experience across all platforms, boosting engagement, satisfaction, and conversions.
  • icon_check Multichannel To plan, execute, and measure marketing tasks across multiple channels.
  • icon_check Performance Analytics Enables marketers to track, analyze, and optimize marketing campaign performance across different channels in real-time
  • icon_check Conversion Rate Optimization (CRO) Boost conversions by automating A/B testing, user behavior analysis, and performance improvements.
  • icon_check Channel Optimization Analyze and optimize marketing channels to maximize ROI with real-time performance insights.
  • icon_check Data Driven Optimization Uses analytical tools and data to enhance systems, procedures, and decision-making capabilities
  • icon_check Landing Page Optimization It assists the users with improving the design and layout of web pages and increases conversions.
  • icon_check Advertising Management Process that involves planning and executing campaigns to promote a product or service

Lead Management

  • icon_check Lead Scoring It uplifts potential customers based on their likelihood of becoming customers.
  • icon_check List Management Helps in organizing, maintaining, and optimizing lists of potential customers or leads
  • icon_check Lead Generation It helps in attrracting new potential customers
  • icon_check Lead Nurturing It engages with the potential customers to encourage them to make further purchases
  • icon_check Lead Qualification Helps the users in identify and prioritize the best leads.
  • icon_check Leads Conversion It helps organization in converting potential client to prominent customers
  • icon_check Segmentation Helps in separating customers as per their choice, behaviour and their pattern.

Email Marketing

  • icon_check Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Auto - Responders Send predefined messages to customers based on the choices that they make
  • icon_check Email Optimization Segments your email in an optimal manner
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.

WhatsApp Marketing

  • icon_check Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Bulk messaging Facilitating the user with the feature of sending a huge number of text messages on multiple channels and individuals in one go.
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Auto - Responders Send predefined messages to customers based on the choices that they make
  • icon_check Segmentation Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.

Integrations Supported

  • icon_check CRM Integration Integrate CRM systems to automate lead nurturing, sales processes, and track customer interactions.
  • icon_check API Integration Ability to connect two or more applications via APIs.
  • icon_check Third Party Integration Allows the user to integrate with several thrid party applications with ease.
  • icon_check Webhooks Messages that are sent from one application to another, when the trigger is set.
  • icon_check Event Marketing Method via which particular behaviours or occurrences cause an automated reaction
  • icon_check Barcode Integration Deliver clients prewritten messages depending on specified triggers.
  • icon_check Project Management With the help of AI, organizations can manage thier projects with utmost efficiency.
  • icon_check Influencer Marketing It helps in building a partnership between influencers and brands that benefits both parties

Analytics and Reporting

  • icon_check Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Visitor Tracking Users can analyze and track customer's activity over the platform.
  • icon_check Dashboards Projects the user's data in a visual format
  • icon_check Web Form Tracking Allows the user to track the activities of the users once they submit the form.
  • icon_check PDF Report Allows the user to export the data in PDF format
  • icon_check Real-time & Actionable Insights Real-time data analysis with immediate data-driven recommendations for action.
  • icon_check Live View It offers real-time insight into your audience's interactions with your marketing materials.
  • icon_check Heatmaps Helps marketers spectate their visitor's activity on their page.
  • icon_check Session Recording Records visitor's interaction with the platform (including mouse movement as well)

Alerts & Notifications

  • icon_check SMS Notification Keeps the customer notified of the changes via text messages.
  • icon_check Email Notifications You would be notified of the alterations that takes place in the campaign onto your email
  • icon_check Real-Time alerts Allows companies to instantly send clients tailored and pertinent marketing messages.
  • icon_check Desktop Notification Gives you a pop-up notification on your desktop itself.
  • icon_check Push Notifications A powerful tool that helps in converting clients to prominent customers
  • icon_check In-App Notifications Facilitates the user with notification with-in the app as well.

AI Capabilities

  • icon_check Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Generative AI The system automates creating emails, ads, social media posts, images and product descriptions.
  • icon_check Smart Recommendations Provides the user with engaging content that could uplift the organization's revenue and reputation.
  • icon_check Subject Line Helper Assists the users with engaging email subjet lines

Zoho Marketing Automation Specifications

  • Supported Platforms :
  • Device:
  • Deployment :
  • Suitable For :
  • Business Specific:
  • Business Size:
  • Customer Support:
  • Training:
  • Language:
  • Windows iOS Android MacOS
  • DesktopMobileTabletiPad
  • Web-Based
  • All Industries
  • All Businesses
  • Small Business, Medium Business, Enterprises
  • Phone, Email, Communities
  • Videos
  • English

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Zoho Corporation Company Details

Brand Name Zoho Corporation
Information Zoho Corporation, is an Indian multinational company that specialises in software development, cloud computing, and web-based business tools. It is best known for Zoho Office suite.
Founded Year 1996
Director/Founders Sridhar Vembu / Tony Thomas
Company Size 1000+ Employees
Other Products Zoho CRM, Zoho People, Zoho Invoice, Zoho Books, Zoho Projects