ProfitWheel, the global SaaS startup raised INR 10 crore in pre-Series A round funding. Ashutosh Garg – co-founder and chief executive at Eightfold AI, Nigel Morris – former Dentsu International and Amit Singhal – former head of Google Search made investment in this round.
The round also witnesses participation from existing seed round investors like Netcore Cloud. ProfitWheel will use the additional funds to expand its footprints in the US and other key global markets.
Gautam Mehra, co-founder and CEO of ProfitWheel said, “Digital marketing is constantly disrupted with ever-changing systemic changes and privacy concerns – creating lesser audience transparency. ProfitWheel was established to empower marketers with more intelligence to help them navigate these changes and have better consumer understanding to steer their businesses.”
Founded in 2020 by Vivek Bhargava, Gautam Mehra and Aman Khanna, ProfitWheel specializes in performance marketing. The company raised $3 million in seed funding from Netcore Cloud and angel investors in October last year.