Mobiquity Technologies – a top supplier of next-generation advertising technologies and data intelligence, is thrilled to announce its innovative and new focus on the ‘AdTech Publisher’ ecosystem with its imminent release of the ‘Mobiquity Suite’ for Publishers.
Publishers are experiencing a loss of revenue because there is a lack of high CPM targeted advertising and an increase in costs because of privacy compliance as a result of the proliferation and enforcement of privacy laws (GDPR, CCPA, etc.) as well as Apple’s and Google’s removal of advertising targeting identifiers (IDFA, IP, Cookies).
So, addressing this issue, Mobiquity Technologies’ CEO, Dean Julia said, “We believe there is a major paradigm shift occurring and the market is ripe for it. The intelligence and the data residence must shift from demand-side solutions to publishers and publisher aggregators directly. Publishers must become owners of their first-party data and manage the audiences in-house. Irrespective of whether a publisher chooses to work with us or not, it is prudent for them to find a solution that enables advertisers to do direct buys from them.”