Public Trading Software VS Robinhood VS SoFi Invest

Key Differences Between Public Trading Software, Robinhood, and SoFi Invest for Investing and Trading

• Core Platform Purpose: Public.com is a multi‑asset investing platform offering stocks, ETFs, crypto, options, bonds, treasuries, direct indexing, and cash management tools within one brokerage ecosystem. Robinhood is primarily a commission‑free trading platform focused on stocks, ETFs, options, and cryptocurrencies with additional advanced trading tools. SoFi Invest is an investing platform that combines self‑directed trading (stocks, ETFs, options, fractional shares, IPOs) with automated investing and retirement account options.
• Asset & Investment Options: Public.com provides broad multi‑asset options including stocks, ETFs, crypto, options, bonds, treasuries, and features like direct indexing and high‑yield cash accounts. Robinhood offers commission‑free trading in stocks, ETFs, options, and cryptocurrency with traditional brokerage tools and expanding futures/index options on its platforms. SoFi Invest supports commission‑free stocks, ETFs, options, fractional shares, IPO investing, self‑directed and automated portfolios, and a range of retirement accounts.
• Account Types & Services: Public.com includes individual brokerage accounts, IRAs with contribution matches and high‑yield cash management tools, plus API access for programmatic trading and advanced AI insights. Robinhood offers standard brokerage accounts, margin trading, and retirement accounts with features like cash management and premium Gold subscriptions for advanced data/tools. SoFi Invest provides self‑directed and automated investing, multiple IRA types (Traditional, Roth, SEP), and integrates investing with SoFi’s broader financial services.
• Trading Tools & Features: Public.com emphasizes AI‑driven insights, customizable direct indexing, options rebates, and multi‑asset trading tools in a single interface. Robinhood delivers intuitive trading tools, real‑time market data, expanding advanced trading capabilities, and a desktop platform for active traders. SoFi Invest combines basic trading tools with automated investing, integrated education, and access to IPO investing and Level 1/2 options strategies with built‑in educational support.
• Integration & Ecosystem: Public.com integrates multi‑asset brokerage features with AI‑powered insights and a transparent fee structure focused on investors building diversified portfolios. Robinhood centers on accessible, commission‑free trading with added features like cash management and mobile/desktop platforms. SoFi Invest integrates trading with wider financial services, including banking, planning, and SoFi Plus member benefits, supporting both active and passive investing styles.
• Platform Focus & Target Users: Public.com appeals to investors seeking an all‑in‑one multi‑asset platform with innovative tools like direct indexing and AI analytics. Robinhood targets both beginner and active traders with easy‑to‑use mobile and desktop trading and advanced features for seasoned investors. SoFi Invest is designed for investors who want both self‑directed trading and automated investment options along with integrated retirement investing.