SoFi Invest Reviews & Ratings

4.5/5

“Great for Beginners Who Want Guided Investing”

As a first-time investor, I felt overwhelmed by the stock market. SoFi’s automated portfolios and simple interface helped me start without feeling lost.

Pros : SoFi offers automated investing, fractional shares, and educational content that many beginners appreciate.

Cons : Active traders may find the research tools and charting features limited.

Switched from : Wealthfront

Reason to switch : I switched because I wanted hands-on trading in addition to robo-investing, which SoFi allows in the same app.

4.5/5

“All-in-One Finance App Is Extremely Convenient”

I no longer juggle multiple finance apps. I invest, save, pay bills, and track my credit score all in SoFi. That convenience keeps me organized financially.

Pros : SoFi combines investing, checking account, loans, and credit score tracking in one platform.

Cons : App updates occasionally introduce small bugs or slow performance.

Switched from : Fidelity

Reason to switch : I switched because Fidelity focused mostly on investing while SoFi gave me a full financial ecosystem in one place.

4.5/5

“Investing and Banking Together Simplified My Money Life”

I get paid into my SoFi account and instantly move funds into investments. That instant integration changed how consistently I invest.

Pros : SoFi Checking & Savings integrates directly with investing accounts for instant transfers.

Cons : Cash deposits are limited compared to traditional banks.

Switched from : E TRADE

Reason to switch : I switched to remove friction between banking and investing that existed when using separate institutions.

4.5/5

“Clean Interface Makes Daily Investing Stress-Free”

I check my portfolio daily, and SoFi’s interface makes that process simple and calm. I never feel overwhelmed by complicated charts.

Pros : The app is clean, modern, and easy to navigate even for non-technical users.

Cons : Power users may find limited charting and technical analysis tools.

Switched from : TD Ameritrade

Reason to switch : I switched because TD Ameritrade felt overwhelming for casual investing compared to SoFi’s simple UI.

4.5/5

“Fractional Shares Helped Me Start With Small Money”

I didn’t have enough money to buy full shares of big stocks. With fractional investing on SoFi, I could still build a diversified portfolio even on a tight budget.

Pros : SoFi allows buying fractional shares, making it easier to invest with small amounts of money.

Cons : Limited access to complex options strategies.

Switched from : Charles Schwab

Reason to switch : I switched because Schwab required higher balances for some investments, whereas SoFi was more beginner-budget friendly.

4.5/5

“Automated Portfolios Are Truly Hands-Off”

I don’t want to actively manage my investments. SoFi’s automated portfolios handle everything for me while I focus on my job and family.

Pros : SoFi Automated Investing rebalances automatically and has no advisory fees.

Cons : Less customization compared to premium robo-advisors.

Switched from : Betterment

Reason to switch : I switched because Betterment charged management fees, while SoFi’s robo-investing has no advisory fees.

4.3/5

“Perfect Starter Platform Before Moving to Advanced Broker”

SoFi helped me go from zero investing knowledge to confidently managing my own portfolio. Eventually, I may move to a more advanced broker — but SoFi gave me the foundation I needed.

Pros : SoFi teaches investing gently with beginner tools, community content, and automated investing.

Cons : Investors who grow fast may outgrow SoFi’s research and analysis capabilities.

Switched from : E TRADE

Reason to switch : I started with SoFi for learning and simplicity before planning to move to advanced trading platforms later.

4.3/5

“Great for Long-Term Investors, Not Day Traders”

I invest for the long run, not daily speculation. SoFi fits my long-term mindset perfectly with passive strategies and simple investing tools.

Pros : SoFi is optimized for long-term investing with ETFs, stocks, and automated portfolios.

Cons : Limited advanced trading features for day trading or options strategies.

Switched from : Interactive Brokers

Reason to switch : I switched because Interactive Brokers was too complex for my long-term, low-frequency trading style.

4.3/5

“Zero Commissions Made Investing Finally Affordable for Me”

I started investing with SoFi because I didn’t want to lose money to trading fees. The zero-commission structure helped me invest small amounts without worrying about costs eating into my returns.

Pros : SoFi Invest offers commission-free stock and ETF trading.

Cons : The advanced trading tools are limited compared to professional broker platforms.

Switched from : Robinhood

Reason to switch : I switched because I wanted broader financial tools like banking and loans alongside investing, which SoFi provides in one ecosystem.

4.3/5

“Free Financial Planning Is a Big Hidden Benefit”

Speaking to a real financial planner through SoFi helped me with retirement and debt strategy. That level of guidance usually costs extra elsewhere.

Pros : SoFi offers free access to certified financial planners.

Cons : Appointments may require scheduling flexibility depending on availability.

Switched from : Vanguard

Reason to switch : I switched because Vanguard charged advisory fees, while SoFi offered planning support included.