E TRADE Reviews & Ratings

4.6/5

“Best for Intermediate to Advanced Investors”

I wouldn’t recommend E*TRADE to complete beginners, but once you understand the basics, it becomes an excellent long-term trading platform.

Pros : The platform balances powerful tools with stability, suitable for intermediate and advanced traders.

Cons : Beginners may feel intimidated by the interface and trading terminology.

Switched from : Acorns

Reason to switch : I switched because Acorns was too passive and didn’t allow me to actively trade individual stocks.

4.6/5

“Zero-Commission Trading Helped Lower My Costs”

When commissions dropped to zero, E*TRADE became much more attractive. I now rebalance my portfolio without worrying about every trade eating into my returns.

Pros : E*TRADE offers $0 commission on stocks and ETFs, which greatly reduced my trading expenses.

Cons : Some non-equity products still carry higher fees.

Switched from : Fidelity

Reason to switch : I switched because Fidelity’s interface felt overwhelming for casual trading even though pricing was similar.

4.5/5

“Clean Mobile App but Desktop Is Still Better”

I like checking my portfolio from my phone, and the app works well. However, I still prefer the desktop version for serious analysis and trading.

Pros : The E*TRADE mobile app is smooth, stable, and allows quick trades on the go.

Cons : Some advanced charting and customization features are only fully available on desktop.

Switched from : Webull

Reason to switch : I switched because Webull’s mobile charts were strong, but it lacked the long-term research depth E*TRADE offers.

4.5/5

“Excellent for Options and Active Trading”

I trade options regularly, and E*TRADE’s options chain, strategy tools, and probability analysis helped me plan trades with better clarity.

Pros : E*TRADE is known for strong options trading tools, strategy builders, and risk analysis features.

Cons : Options trading fees are higher than some discount platforms.

Switched from : Ally Invest

Reason to switch : I switched because Ally’s options analytics were too limited for active strategy-based trading.

4.5/5

“Customer Support Is Knowledgeable but Slow at Times”

Whenever I finally connect with a support agent, they solve my issue properly. But getting to that point sometimes takes patience during busy periods.

Pros : Support staff understand trading issues and platform features very well.

Cons : Long hold times during market volatility or tax season.

Switched from : Charles Schwab

Reason to switch : I switched because Schwab’s customer service wait times were even longer during market surges.

4.3/5

“Great Research Tools for Serious Investors”

I rely heavily on research before investing. E*TRADE’s built-in screeners and analyst reports helped me make smarter decisions instead of relying on guesswork.

Pros : E*TRADE provides in-depth research, analyst reports, stock screeners, and earnings data.

Cons : Some advanced tools are locked behind higher activity levels.

Switched from : SoFi Invest

Reason to switch : I switched because SoFi’s research tools were too basic for detailed stock analysis.

4.3/5

“Reliable Broker With a Long Track Record”

I trust E*TRADE with significant investments because of its reputation, regulatory backing, and consistent system performance over the years.

Pros : E*TRADE is well-established, secure, and trusted for large investment portfolios.

Cons : It doesn’t feel as “modern” as some newer fintech apps.

Switched from : XM Trading Software

Reason to switch : I switched because some newer apps experienced outages and trading restrictions during volatile markets, which made me prefer E*TRADE’s stability.

4.3/5

“Funding and Transfers Work Smoothly”

Moving money in and out of my E*TRADE account has been smooth. I’ve rarely had delays except during initial bank verification.

Pros : Fast ACH transfers, easy bank linking, and reliable cash management.

Cons : Occasionally, transfer verification takes longer than expected.

Switched from : Bybit

Reason to switch : I switched because traditional brokers required in-branch visits for many actions that E*TRADE handles online.

4.2/5

“Powerful Trading Platform but Took Me Time to Learn”

When I first joined E*TRADE, I was confused by how many tools and data panels there were. After a few weeks of practice, I realized how powerful the platform really is. I now feel much more confident making informed trades.

Pros : E*TRADE offers advanced charting, real-time data, strong research tools, and powerful desktop/web trading platforms.

Cons : The platform feels overwhelming at first, especially for beginners.

Switched from : Robinhood

Reason to switch : I switched because Robinhood lacked advanced research, charting, and order types that E*TRADE provides.

4.2/5

“Strong Retirement and Long-Term Investing Support”

I opened my IRA with E*TRADE because it felt reliable and secure. The retirement account management tools give me confidence in my long-term planning.

Pros : E*TRADE offers IRAs, retirement planning tools, and long-term investment portfolios.

Cons : Retirement calculators and tools feel outdated compared to newer fintech apps.

Switched from : Vanguard

Reason to switch : I switched because Vanguard’s interface felt too rigid, while E*TRADE was more flexible for both retirement and active investing.