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Ally Invest

Brand: Ally Financial

4.4

33 Ratings & 33 Reviews

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It is a feature-rich online trading platform designed for self-directed investors and active traders. Ally Invest offers advanced tools for market analysis, seamless order execution, and customizable account settings. ...Read more

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Features

Core Features
Order Execution
Research and Analysis
Trading Options
Reporting & Analytics

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Ally Invest Software Pricing, Features & Reviews

What is Ally Invest?

Ally Invest is an online brokerage platform that empowers investors with intelligent tools for trading, analysis, and portfolio management.

Whether youre a beginner managing long-term investments or an experienced trader executing high-frequency strategies, Ally Invest combines affordability with professional-grade functionality.

From real-time market data and customizable watchlists to technical and fundamental analysis tools, Ally Invest helps you stay informed and execute your strategy with precision.

With full support for multiple order types and asset classes, including options, mutual funds, and algorithmic trades, Ally Invest is a comprehensive solution for both casual and advanced investors.

Why Choose Ally Invest Software?

Low-Cost Trading: Competitive pricing and no hidden fees across a wide range of investment products.
Powerful Tools: Access pro-level charting, order controls, and analysis without the complexity.
Diverse Asset Classes: Trade mutual funds, options, stocks, and use margin or algorithmic trading.
Full Order Control: Choose from multiple order types like limit, stop-loss, and trailing stop orders.
Real-Time Market Insight: Live price alerts, volume notifications, and news updates keep you ahead.
Customizable Experience: Adapt the dashboard to match your trading style and preferences.
Secure & Reliable: Multi-factor authentication and seamless API integrations for secure, scalable access.

Benefits of Ally Invest

All-in-One Platform: Manage portfolios, place trades, and conduct research from a single dashboard.
Fast & Reliable Execution: Place trades confidently with quick, stable order execution.
Advanced Charting Tools: Analyze trends with multiple indicators, overlays, and technical signals.
Automated & Manual Trading: Combine manual control with auto-trading and algorithmic strategies.
Insightful Research: Use built-in technical and fundamental analysis to inform your trading decisions.
Flexible API Integrations: Connect third-party apps to extend functionality and build custom workflows.

Ally Invest Pricing

Ally Invest pricing plans are available on request. However, Ally Invest offers $0 commission trades on U.S. listed stocks and ETFs, with competitive pricing for options and margin accounts.

The pricing model is based on different parameters, including extra features, deployment type, and the total number of users. For further queries related to the product, you can contact our product team and learn more about the pricing and offers.

Ally Invest Pricing & Plans

Ally Invest price is available on request

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Ally Invest Features

Core Features

Portfolio Management Monitor your holdings, track performance, and manage diversification.
Market Data Access real-time stock quotes, market indices, and financial metrics.
Watchlist Create and monitor custom watchlists to track price movements and trends.
Charting Tools Visualize data with technical charts, overlays, and historical trendlines
Order Control Execute trades with full control over order type, quantity, and timing.
Order Execution Fast and accurate trade execution across all supported instruments.

Order Execution

Limit Order Set a specific price at which your order is executed.
Market Order Buy or sell immediately at the best available price.
Stop (Loss) Order Minimize losses by triggering a sale when a price drops to a set level.
Stop Limit Orders Combines a stop order with a limit price to control risk and execution range.
Trailing Stop Order Adjusts stop price as the market moves in your favor.

Research and Analysis

Technical Analysis Use indicators like MACD, RSI, Bollinger Bands, and moving averages.
Fundamental Analysis Evaluate financial statements, earnings reports, and valuation ratios.
Scanning Tools Filter stocks based on specific criteria to spot trading opportunities.
Pattern Recognition Identify significant historical price patterns for future forecasting.
Backtesting and Optimization Test strategies against historical data to assess effectiveness.
Smart drawing tools Annotate charts with trend lines and levels for better analysis.

Trading Options

Mutual Funds Invest in diversified portfolios with professionally managed mutual funds.
Intraday Trading Execute trades within the same trading day with real-time data and fast execution.
Algorithm Trading Create and deploy custom trading strategies using rules-based automation.
Options Trading Trade calls, puts, and spreads with detailed risk/reward analysis.
Automatic Trading Schedule trades or automate actions based on set criteria.
Margin Trading (MTF) Use leverage to amplify gains (and manage risks) with margin accounts.
Paper Trading Simulate trading without real money to test strategies.
Futures Trading Trade contracts obligating purchase/sale of an asset at a future date.
Forex Trading Trade currency pairs to profit from exchange rate fluctuations.
Crypto Trading Trade cryptocurrencies to benefit from market volatility.

Reporting & Analytics

Dashboards Visual summaries of key performance metrics for quick assessments.
Automated Reports Generate regular reports on trading activity and performance automatically.
Report Customization Tailor reports to meet specific user requirements for relevance.
Financial Transaction Report (CashLedger) Track cash inflows and outflows in the trading account.
P&L Report Summarize profits and losses over a specified period.
Contract Note Document detailing trade specifics, including prices and fees.

Account Management

Multi-Factor Authentication (MFA) Add an extra layer of login protection to your account.
Customizable User Interface Rearrange dashboards and modules to suit your trading style.
Demat Account Creation Facilitate the opening of electronic securities accounts.
Platform Migration Assist in transferring accounts or data from one platform to another.

Integrations

API Integration Connect external tools, trading bots, or reporting systems for extended capabilities.
Financial Tools Integration Incorporate various financial analysis tools for improved insights.

Alerts & Notification

Price Alert Be notified instantly when a stock hits your target price.
Real Time Market Updates Stay updated with real-time feeds and market summaries.
News Alerts Get timely news tied to your watchlist or holdings.
Volume Alerts Know when trading volume spikes to catch early market signals.

Ally Invest Specifications

Supported Platforms :
Device:
Deployment :
Suitable For :
Business Specific:
Business Size:
Customer Support:
Training:
Language:

Ubuntu Windows iOS Android MacOS Linux
DesktopMobileTabletiPad
Web-Based
All Industries
All Businesses
Small Business, Startups, Medium Business, Enterprises, SMBs, SMEs, MSMBs, MSMEs, Freelancers
Phone, Email, Communities
Videos
English

Ally Invest Reviews

Have recommended this product

Overall Score

4.4/5

Based on 33 Reviews

Features 4.3/5

Value for Money 4.6/5

Ease of Use 4.2/5

Customer Support 4.6/5

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Your valuable feedback helps others like you make a better decision.

Pros

pros_icon “Ally offers options trading with competitive pricing and decent strategy support.” Krisanta Grace - Dec 1, 2025

pros_icon “Instant transfers between Ally Bank and Ally Invest accounts with no delays.” Deen - Oct 23, 2025

pros_icon “Combines checking, savings, and investing in a single digital ecosystem.” Kim - Sep 20, 2025

Cons

cons_icon “Options analytics are not as advanced as dedicated options platforms.” Krisanta Grace - Dec 1, 2025

cons_icon “Cash deposits are not supported since Ally is an online-only bank.” Deen - Oct 23, 2025

cons_icon “Does not offer cryptocurrency trading like some newer platforms.” Kim - Sep 20, 2025

Kim

Verified reviewer:

Reviewed on: Sep 20, 2025

4.6/5

“Great for Banking + Investing in One Place”

Having my savings, checking, and investments all under Ally makes managing my finances simple. I don’t have to juggle multiple financial apps anymore.

Pros : Combines checking, savings, and investing in a single digital ecosystem.

Cons : Does not offer cryptocurrency trading like some newer platforms.

Switched from : TradeZero

Reason to switch : I switched because SoFi focused more on multi-product lending, while Ally provided stronger traditional banking plus investing.

Features

4.5/5

Value for Money

4.5/5

Customer Support

4.5/5

Ease of Use

5/5

Abdul Rahoof

Verified reviewer:

Reviewed on: Sep 13, 2025

4.2/5

“No Account Minimums Made It Easy to Start”

I started investing with very little money, and Ally did not require a minimum deposit. That made it much easier to begin my investing journey.

Pros : There is no minimum balance requirement to open an Ally Invest account.

Cons : Margin trading requirements are stricter than some competitors.

Switched from : Vanguard

Reason to switch : I switched because Vanguard required higher minimums for certain investment products.

Features

4.5/5

Value for Money

4/5

Customer Support

4.5/5

Ease of Use

4/5

Krisanta Grace

Verified reviewer:

Reviewed on: Dec 1, 2025

4.5/5

“Options Trading Is Solid for Intermediate Traders”

I trade covered calls and basic options strategies. Ally Invest supports that well without pushing complex tools I don’t need.

Pros : Ally offers options trading with competitive pricing and decent strategy support.

Cons : Options analytics are not as advanced as dedicated options platforms.

Switched from : TD Ameritrade

Reason to switch : I switched because TD Ameritrade’s platform was too complex for my moderate options trading needs.

Features

4.5/5

Value for Money

4.5/5

Customer Support

5/5

Ease of Use

4/5

See all Ally Invest reviews

Ally Financial Company Details

Brand Name	Ally Financial
Information	Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients.
Founded Year	2009
Director/Founders	Paul Brindley, Richard Hagen, Jr., William Crapo Durant
Company Size	1000+ Employees