Ally Invest Reviews & Ratings

4.6/5

“Great for Banking + Investing in One Place”

Having my savings, checking, and investments all under Ally makes managing my finances simple. I don’t have to juggle multiple financial apps anymore.

Pros : Combines checking, savings, and investing in a single digital ecosystem.

Cons : Does not offer cryptocurrency trading like some newer platforms.

Switched from : TradeZero

Reason to switch : I switched because SoFi focused more on multi-product lending, while Ally provided stronger traditional banking plus investing.

4.5/5

“Perfect for Long-Term, Hands-Off Investors”

I’m a long-term investor, not a daily trader. Ally’s simple interface and automated portfolios help me stay invested without constant monitoring.

Pros : Ally Invest offers self-directed investing and managed robo-portfolios for long-term investors.

Cons : Day traders may find the real-time analytics and charting tools too basic.

Switched from : Interactive Brokers

Reason to switch : I switched because Interactive Brokers was too complex for my long-term investing style.

4.5/5

“Perfect for Long-Term, Hands-Off Investors”

I’m a long-term investor, not a daily trader. Ally’s simple interface and automated portfolios help me stay invested without constant monitoring.

Pros : Ally Invest offers self-directed investing and managed robo-portfolios for long-term investors.

Cons : Day traders may find the real-time analytics and charting tools too basic.

Switched from : Interactive Brokers

Reason to switch : I switched because Interactive Brokers was too complex for my long-term investing style.

4.5/5

“Options Trading Is Solid for Intermediate Traders”

I trade covered calls and basic options strategies. Ally Invest supports that well without pushing complex tools I don’t need.

Pros : Ally offers options trading with competitive pricing and decent strategy support.

Cons : Options analytics are not as advanced as dedicated options platforms.

Switched from : TD Ameritrade

Reason to switch : I switched because TD Ameritrade’s platform was too complex for my moderate options trading needs.

4.5/5

“Seamless Integration With Ally Bank”

Since I already used Ally as my primary bank, integrating investing was incredibly convenient. I can move money instantly from savings to investments.

Pros : Instant transfers between Ally Bank and Ally Invest accounts with no delays.

Cons : Cash deposits are not supported since Ally is an online-only bank.

Switched from : Lightspeed Trading

Reason to switch : I switched because moving money between two different institutions caused delays.

4.5/5

“Robo-Portfolios Make Investing Truly Hands-Free”

I chose Ally’s managed portfolio because I wanted automated investing without paying high advisory fees. My portfolio adjusts automatically based on market conditions.

Pros : Ally Managed Portfolios offer automated rebalancing and diversified ETF portfolios.

Cons : Limited customization compared to premium robo-advisors.

Switched from : Betterment

Reason to switch : I switched because Betterment charged ongoing management fees, while Ally’s robo option was more cost-effective.

4.5/5

“Clean Interface but Needs a Mobile App Upgrade”

On desktop, Ally Invest works smoothly, but on the mobile app I sometimes feel limited when checking markets or placing trades on the go.

Pros : The web platform is simple, clean, and fast for placing trades.

Cons : The mobile app lacks some advanced trading and research features.

Switched from : Robinhood

Reason to switch : I switched because Robinhood’s mobile-first experience was strong but lacked integrated banking features like Ally offers.

4.5/5

“Customer Support Is Helpful but Not Instant”

I contacted support about a dividend issue and they resolved it properly. However, it did take a while to get through during a high-volume market day.

Pros : Phone and chat support are generally friendly and knowledgeable.

Cons : Hold times can be long during market volatility or tax season.

Switched from : Charles Schwab

Reason to switch : I switched because Schwab’s support wait times were longer during peak hours compared to Ally.

4.5/5

“Good Research Tools for Everyday Investors”

I rely on Ally Invest’s built-in research tools to screen stocks and read analyst ratings before investing. It’s more than enough for everyday decision-making.

Pros : Access to third-party market research, analyst reports, and screeners.

Cons : Research depth is weaker than premium broker platforms.

Switched from : Fidelity

Reason to switch : I switched because Fidelity’s platform felt overwhelming for my needs, while Ally kept things simple.

4.3/5

“Simple, Low-Cost Investing That Just Works”

I wanted a clean and affordable place to invest without paying unnecessary trading fees. Ally Invest gave me exactly that. I can buy and sell stocks easily, track my portfolio, and not worry about commissions eating into my profits.

Pros : Ally Invest offers $0 commission on stock and ETF trades, and the platform is easy to navigate for casual investors.

Cons : Advanced trading tools are limited compared to professional trading platforms.

Switched from : E TRADE

Reason to switch : I switched because ETRADE still charged certain fees at the time, while Ally Invest offered commission-free trading.