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E TRADE

Brand: Morgan Stanley

4.4

10 Ratings & 10 Reviews

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Features

  • check_icon Core Features
  • check_icon Order Execution
  • check_icon Research and Analysis
  • check_icon Trading Options
  • check_icon Reporting & Analytics

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E TRADE Pricing & Plans

E TRADE price is available on request

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E TRADE Gallery

play Introducing the Earnings Move Analyzer Tool on Power E*TRADE
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E TRADE Features

Core Features

  • icon_check Portfolio Management Track investments and assess performance effectively.
  • icon_check Market Data Real-time stock prices and market trends for informed trading decisions.
  • icon_check Watchlist Customizable list of securities for easy monitoring of price movements.
  • icon_check Charting Tools Visual tools to analyze price movements and trends using various chart types.
  • icon_check Order Control Manage and modify trades efficiently to align with trading strategies.
  • icon_check Order Execution Complete trades by placing, modifying, and canceling orders.

Order Execution

  • icon_check Trailing Stop Order Adjusts the stop price with favorable market movement for profit protection.
  • icon_check Limit Order Buy/sell at a specified price or better for control over trade execution.
  • icon_check Market Order Immediate buy/sell at current market price prioritizing speed.
  • icon_check Stop (Loss) Order Sell when the price hits a certain level to limit losses.
  • icon_check Stop Limit Orders Triggers a limit order once a specified stop price is reached.

Research and Analysis

  • icon_check Scanning Tools Filter stocks based on specific criteria to spot trading opportunities.
  • icon_check Backtesting and Optimization Test strategies against historical data to assess effectiveness.
  • icon_check Smart drawing tools Annotate charts with trend lines and levels for better analysis.
  • icon_check Technical Analysis Use price movements and volume data to predict future price trends.
  • icon_check Fundamental Analysis Evaluate a security's value by analyzing financial data and economic factors.
  • icon_check Pattern Recognition Identify significant historical price patterns for future forecasting.

Trading Options

  • icon_check Algorithm Trading Automate trading strategies for faster execution without emotional bias.
  • icon_check Options Trading Buy/sell options contracts for strategic market exposure.
  • icon_check Futures Trading Trade contracts obligating purchase/sale of an asset at a future date.
  • icon_check Forex Trading Trade currency pairs to profit from exchange rate fluctuations.
  • icon_check Crypto Trading Trade cryptocurrencies to benefit from market volatility.
  • icon_check Automatic Trading Execute trades automatically based on set criteria.
  • icon_check Margin Trading (MTF) Borrow funds to trade larger positions than the account balance allows.
  • icon_check Mutual Funds Invest in professionally managed portfolios for diversified exposure.
  • icon_check Paper Trading Simulate trading without real money to test strategies.
  • icon_check Intraday Trading Buy/sell securities within the same trading day for short-term gains.

Reporting & Analytics

  • icon_check P&L Report Summarize profits and losses over a specified period.
  • icon_check Contract Note Document detailing trade specifics, including prices and fees.
  • icon_check Financial Transaction Report (CashLedger) Track cash inflows and outflows in the trading account.
  • icon_check Dashboards Visual summaries of key performance metrics for quick assessments.
  • icon_check Automated Reports Generate regular reports on trading activity and performance automatically.
  • icon_check Report Customization Tailor reports to meet specific user requirements for relevance.

Account Management

  • icon_check Demat Account Creation Facilitate the opening of electronic securities accounts.
  • icon_check Platform Migration Assist in transferring accounts or data from one platform to another.
  • icon_check Customizable User Interface Personalize trading environments for ease of use.
  • icon_check Multi-Factor Authentication (MFA) Enhance security with multiple verification methods.

Integrations

  • icon_check Financial Tools Integration Incorporate various financial analysis tools for improved insights.
  • icon_check API Integration Connect third-party apps to enhance platform functionality.

Alerts & Notification

  • icon_check Real Time Market Updates Instant notifications on significant market changes and events.
  • icon_check News Alerts Updates on news events that could impact markets.
  • icon_check Volume Alerts Alerts for unusual trading volumes in securities.
  • icon_check Price Alert Notifications when securities hit specified price points.

E TRADE Specifications

  • Supported Platforms :
  • Device:
  • Deployment :
  • Suitable For :
  • Business Specific:
  • Business Size:
  • Customer Support:
  • Training:
  • Language:
  • Ubuntu Windows iOS Android MacOS Linux
  • DesktopMobileTabletiPad
  • Web-Based
  • All Industries
  • All Businesses
  • Startups, Medium Business, Enterprises, SMBs, SMEs, MSMBs, MSMEs, Freelancers
  • Phone, Email, Communities
  • Webinars, Videos
  • English

E TRADE Reviews

88%

Have recommended this product

Overall Score

4.4/5
Based on 10 Reviews

Review this product

Your valuable feedback helps others like you make a better decision.

Pros

pros_icon “E*TRADE is well-established, secure, and trusted for large investment portfolios.” Jikbikb - Sep 26, 2025

pros_icon “Support staff understand trading issues and platform features very well.” Yogita Samial - Sep 25, 2025

pros_icon “The platform balances powerful tools with stability, suitable for intermediate and advanced traders.” Jordan Kulawiak - Sep 17, 2025

Cons

cons_icon “Beginners may feel intimidated by the interface and trading terminology.” Jordan Kulawiak - Sep 17, 2025

cons_icon “The platform feels overwhelming at first, especially for beginners.” George Chikwanha - Aug 14, 2025

cons_icon “Options trading fees are higher than some discount platforms.” ALEX WHITE - Jul 23, 2025

J

jikbikb

Verified reviewer:linkedin_verify

Reviewed on: Sep 26, 2025

4.3/5

“Reliable Broker With a Long Track Record”

I trust E*TRADE with significant investments because of its reputation, regulatory backing, and consistent system performance over the years.

Pros :

Cons :

Switched from : XM Trading Software

Reason to switch : I switched because some newer apps experienced outages and trading restrictions during volatile markets, which made me prefer E*TRADE’s stability.

Features

4.5/5

Value for Money

4.5/5

Customer Support

4.5/5

Ease of Use

4/5

Likely to Recommend

9/10
JK

Jordan Kulawiak

Verified reviewer:linkedin_verify

Reviewed on: Sep 17, 2025

4.6/5

“Best for Intermediate to Advanced Investors”

I wouldn’t recommend E*TRADE to complete beginners, but once you understand the basics, it becomes an excellent long-term trading platform.

Pros :

Cons :

Switched from : Acorns

Reason to switch : I switched because Acorns was too passive and didn’t allow me to actively trade individual stocks.

Features

4.5/5

Value for Money

5/5

Customer Support

4.5/5

Ease of Use

4.5/5

Likely to Recommend

9/10
YS

Yogita Samial

Verified reviewer:linkedin_verify

Reviewed on: Sep 25, 2025

4.5/5

“Customer Support Is Knowledgeable but Slow at Times”

Whenever I finally connect with a support agent, they solve my issue properly. But getting to that point sometimes takes patience during busy periods.

Pros :

Cons :

Switched from : Charles Schwab

Reason to switch : I switched because Schwab’s customer service wait times were even longer during market surges.

Features

5/5

Value for Money

4/5

Customer Support

4.5/5

Ease of Use

4.5/5

Likely to Recommend

9/10
See all E TRADE reviews

Morgan Stanley Company Details

Brand Name Morgan Stanley
Information Morgan Stanley (NYSE: MS) is a leading global financial services firm providing a wide range of investment banking, securities, wealth management and investment management services.
Founded Year 1935
Director/Founders Dean G. Witter, Harold Stanley, Henry Sturgis Morgan, Richard S. Reynolds, Vikram Raju, Vincent Lupo
Company Size 1000+ Employees

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