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WebEngage

Brand: WebEngage

3.7

10 Ratings & 10 Reviews

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WebEngage is a marketing automation platform that helps businesses drive customer engagement and retention through personalized journeys, real-time insights, multi-channel campaigns, lead management, compliance tools, and advanced analytics for better growth. ...Read more

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  • check_icon Campaign Management
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WebEngage Software Pricing, Features & Reviews

What is WebEngage?

WebEngage is a marketing automation platform that simplifies the process of customer engagement and retention for tech companies and SMBs. It helps organizations extract more revenue with efficiency. It helps strengthen the bond between existing clients and target potential ones via attractive campaigns. With easy-to-use campaign creation, WebEngage helps organizations attract more clients with less effort.

Some of the high-value features of WebEngage, like email integration, marketing analysis, lead management, contact management, and much more, help companies achieve their goals and generate additional revenue.

Why Choose WebEngage Marketing Automation Software?

There are a number of reasons why one should choose WebEngage as their ideal marketing automation platform. Some of them are listed below:

  • Personalized journey builder: Helps their users in creating personalized customer journeys across numerous channels. It is stacked with functionalities like a drag-and-drop journey builder editor, real-time metrics tracking, and omnichannel engagement. This allows 10+ channels so that the user can engage with their customer.
  • Real-time insights: Using WebEngage, users can view the insights of the active users. Multi-dimensional drill-down provides granular data visibility. Using this, a user can compare their top-performing campaigns and work on the lagging ones.
  • Transactional Campaign: Allows users to send critical alarming messages like order confirmations, invoices, ship tracking details, etc. via different channels like SMS, email, notifications, etc.
  • Notification Popup: Keeps their customers updated with all the recent advancements. WebEngage makes sure that the customer is kept in the loop. Additionally, it also allows the customer to set the recurrence of pop-ups.
  • Growth Enhancement: WebEngage is equipped with optimization functionalities like email Optimization, Landing Page Optimization, channel Optimization, etc.

Features of WebEngage

  • Compliance Management: Make sure your company follows important rules and keeps customer information safe and properly handled.
  • Contact Management: Store, manage, and organize all your customer details in one easy place to make follow-ups simple and fast.
  • Templates Compliance Management: Use approved templates that meet rules and save time while making sure your emails and forms stay compliant.
  • Contact Management: Track, edit, and group your customer contacts easily, helping your team stay organized and connected fast.
  • Templates: Choose from lots of ready designs for emails and forms to save time and make your work look more professional.
  • Lead Scoring: Sort your leads by how ready they are to buy, so you can focus on the best ones first and close more deals.

Who are the Potential Users of WebEngage?

WebEngage is an advanced marketing automation software that is used by a wide range of industries. Some of the well-known industries that use WebEngage are as follows:

  • BFSI and Fintech: Banks and other financial services use WebEngage as they offer capabilities including data segmentation, data management, and transactional emailing to their clients.
  • FoodTech: WebEngage provides visitor monitoring that is used by food industries. They use this functionality so users can promote their brand and target a user demographically.
  • Media: People in media use WebEngage in order to boost engagement, monitor the users, and nurture the existing ones.
  • Gaming: The game development industries use WebEngage to sell their products based on their consumer preferences. Businesses also offer notifications and in-game pop-ups by integrating WebEngage.
  • Music-oriented software: Using WebEngage, users can enhance customer engagement and promote their brand value.

Key Takeaways from WebEngage

Let’s rewind and grab some key takeaways of WebEngage.

  • You can easily create highly engaging content and campaigns using WebEngage Journey Builder's drag-and-drop functionality.
  • Businesses can customize interactions and personalize messages as per the customer's lifecycle and offer aid when needed.
  • With industry-defining capabilities like creating sales funnels and getting real-time event analytics, users can understand customers' behavior and usage patterns.
  • WebEngage offers a wide range of functionalities that help an individual in social media marketing, automated email marketing, and social media automation.

WebEngage Pricing

WebEngage price is available on request at techjockey.com. 

The pricing model is based on different parameters, including extra features, deployment type, and the total number of users. For further queries related to the product, you can contact our product team and learn more about the pricing and offers.

WebEngage Pricing & Plans

WebEngage price is available on request

Looking for pricing details, customization requirements or have other queries? We are just a click away.

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WebEngage Gallery

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WebEngage overview
WebEngage dashboard
WebEngage product

WebEngage Features

Core Functionalities

  • icon_check Compliance Management Ensure all marketing campaigns follow legal and industry regulations with automated compliance checks.
  • icon_check Contact Management Automatically organize, track, and nurture leads and contacts for personalized marketing outreach.
  • icon_check Templates Ready-to-use email and campaign templates
  • icon_check SMS Marketing Facilitates the users with a strategy that uses text messages to engage customers and generate sales.
  • icon_check A/B Testing Enables you to compare two versions of your page using the same URL making it easier for you to select the superior version.
  • icon_check Dynamic Content Produces personalized campaigns as per users' interests, behavior, and preferences.
  • icon_check User Access Management Allotting access to a specified user, as per their level of importance in the workflow
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Visual Editor Helps in quickly assembling campaigns by dragging and dropping elements.
  • icon_check Custom Workflows Allows the user to streamline their workflow and educates them about the sections that need attention.
  • icon_check Automated Workflow Optimization Helps in boosting marketing efficiency by automating repetative tasks.
  • icon_check Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Behaviour Management A marketing technique that targets consumers with personalized content based on their past activity.
  • icon_check Landing Page / Web Forms Helps the user create attractive landing pages which further helps them attract new customers.
  • icon_check Loyalty Management Allows the users to strategize design patterns, manage, and analyze loyalty programs.
  • icon_check Content Marketing Automation Automate content creation, scheduling, and distribution to engage audiences across channels.
  • icon_check Progressive Profiling It collects the information from the user over time to create efficient consumer profiles.
  • icon_check Social Media Automation Process via which content gets scheduled on social media in an automated manner.
  • icon_check Through Channel Marketing Automation (TCMA) Helps companies with automated marketing activities across various channels.

Campaign Management

  • icon_check Campaign Optimization Improve conversion rates, enhance user engagement and increase ROI.
  • icon_check Omnichannel Omnichannel enhances customer experience across all platforms, boosting engagement, satisfaction, and conversions.
  • icon_check Multichannel To plan, execute, and measure marketing tasks across multiple channels.
  • icon_check Performance Analytics Enables marketers to track, analyze, and optimize marketing campaign performance across different channels in real-time
  • icon_check Channel Optimization Analyze and optimize marketing channels to maximize ROI with real-time performance insights.
  • icon_check Data Driven Optimization Uses analytical tools and data to enhance systems, procedures, and decision-making capabilities
  • icon_check Landing Page Optimization It assists the users with improving the design and layout of web pages and increases conversions.
  • icon_check Channel Management Manage multiple marketing channels seamlessly for consistent messaging and performance tracking.
  • icon_check Advertising Management Process that involves planning and executing campaigns to promote a product or service
  • icon_check Conversion Rate Optimization (CRO) Boost conversions by automating A/B testing, user behavior analysis, and performance improvements.

Lead Management

  • icon_check Lead Scoring It uplifts potential customers based on their likelihood of becoming customers.
  • icon_check Lead Nurturing It engages with the potential customers to encourage them to make further purchases
  • icon_check Segmentation Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check List Management Helps in organizing, maintaining, and optimizing lists of potential customers or leads
  • icon_check Lead Generation It helps in attrracting new potential customers
  • icon_check Lead Qualification Helps the users in identify and prioritize the best leads.
  • icon_check Leads Conversion It helps organization in converting potential client to prominent customers

Email Marketing

  • icon_check Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Auto - Responders Send predefined messages to customers based on the choices that they make
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Email Optimization Segments your email in an optimal manner

WhatsApp Marketing

  • icon_check Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Bulk messaging Facilitating the user with the feature of sending a huge number of text messages on multiple channels and individuals in one go.
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Auto - Responders Send predefined messages to customers based on the choices that they make
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Segmentation Helps in separating customers as per their choice, behaviour and their pattern.

Integrations Supported

  • icon_check CRM Integration Integrate CRM systems to automate lead nurturing, sales processes, and track customer interactions.
  • icon_check API Integration Ability to connect two or more applications via APIs.
  • icon_check Third Party Integration Allows the user to integrate with several thrid party applications with ease.
  • icon_check Webhooks Messages that are sent from one application to another, when the trigger is set.
  • icon_check Barcode Integration Deliver clients prewritten messages depending on specified triggers.
  • icon_check Project Management With the help of AI, organizations can manage thier projects with utmost efficiency.
  • icon_check Event Marketing Method via which particular behaviours or occurrences cause an automated reaction
  • icon_check Influencer Marketing It helps in building a partnership between influencers and brands that benefits both parties

Analytics and Reporting

  • icon_check Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Visitor Tracking Users can analyze and track customer's activity over the platform.
  • icon_check Live View It offers real-time insight into your audience's interactions with your marketing materials.
  • icon_check Web Form Tracking Allows the user to track the activities of the users once they submit the form.
  • icon_check Dashboards Projects the user's data in a visual format
  • icon_check Real-time & Actionable Insights Real-time data analysis with immediate data-driven recommendations for action.
  • icon_check Heatmaps Helps marketers spectate their visitor's activity on their page.
  • icon_check Session Recording Records visitor's interaction with the platform (including mouse movement as well)
  • icon_check PDF Report Allows the user to export the data in PDF format

Alerts & Notifications

  • icon_check SMS Notification Keeps the customer notified of the changes via text messages.
  • icon_check Email Notifications You would be notified of the alterations that takes place in the campaign onto your email
  • icon_check Desktop Notification Gives you a pop-up notification on your desktop itself.
  • icon_check Push Notifications A powerful tool that helps in converting clients to prominent customers
  • icon_check In-App Notifications Facilitates the user with notification with-in the app as well.
  • icon_check Real-Time alerts Allows companies to instantly send clients tailored and pertinent marketing messages.

AI Capabilities

  • icon_check Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Generative AI The system automates creating emails, ads, social media posts, images and product descriptions.
  • icon_check Smart Recommendations Provides the user with engaging content that could uplift the organization's revenue and reputation.
  • icon_check Subject Line Helper Assists the users with engaging email subjet lines

WebEngage Specifications

  • Supported Platforms :
  • Device:
  • Deployment :
  • Suitable For :
  • Business Specific:
  • Business Size:
  • Customer Support:
  • Integration:
  • Training:
  • Language:
  • AI Features:
  • Ubuntu Windows MacOS Linux
  • Desktop
  • Web-Based
  • All Industries
  • All Businesses
  • Small Business, Startups, Medium Business, Enterprises
  • Phone, Email, Live Chat, Communities, Forums
  • API Integration
  • Webinars, Documentation, Videos
  • English
  • AI Integrated

WebEngage Reviews

84%

Have recommended this product

Overall Score

3.7/5
Based on 10 Reviews

Review this product

Your valuable feedback helps others like you make a better decision.

Pros

pros_icon “WebEngage’s ability to analyze customer behavior and deliver content in real-time has significantly improved engagement and conversion rates.” Mohit Chauhan - Jul 24, 2024

Cons

cons_icon “The wealth of data can be overwhelming at times, especially when trying to decide which metrics to focus on.” Deepika Joshi - Aug 21, 2024

cons_icon “While the real-time insights are useful, I’ve noticed that the platform’s analytics can sometimes lag during peak usage times.” Janvi Suman - Aug 14, 2024

cons_icon “While personalization is a strong point, I’ve found that the reporting tools could be more customizable. I often need to export data to external tools for more detailed analysis. ” Komal - Aug 13, 2024

SK

SUNIL KUMAR

Verified reviewer:linkedin_verify

Product Manager, SAAS

101-500 Employees

Software user since: 6-12 months

Reviewed on: Jun 18, 2024

3.5/5

“WebEngage’s Notification Popups Keep My Customers Engaged and Informed”

WebEngage has made it easy to keep my customers informed and engaged with timely notification popups. This feature has been particularly useful for driving engagement during promotions and product launches, ensuring that my messages are seen by the right people at the right time.

Pros :

Cons :

Switched from : Mailchimp Marketing Platform

Reason to switch : I needed a platform that offered more control over customer engagement, particularly with real-time notifications. WebEngage provided the tools I needed to enhance my communication strategy and keep customers engaged.

Features

4/5

Value for Money

3/5

Customer Support

3.5/5

Ease of Use

3.5/5

Likely to Recommend

9/10
JS

Janvi Suman

Verified reviewer:linkedin_verify

Co-founder, Market Research

2-100 Employees

Software user since: 6-12 months

Reviewed on: Aug 14, 2024

3.5/5

“WebEngage is a great, I highly recommend this software”

WebEngage has significantly improved how I approach campaign optimization. The platform’s real-time analytics provide me with the tools I need to make informed decisions quickly.

Pros :

Cons :

Switched from : ActiveCampaign

Reason to switch : I needed a platform with more robust and real-time analytics capabilities. WebEngage offered the depth of insights and the immediacy I required to optimize my campaigns effectively.

Features

3.5/5

Value for Money

3.5/5

Customer Support

3.5/5

Ease of Use

3.5/5

Likely to Recommend

9/10
MS

Manvi Shroff

Verified reviewer:linkedin_verify

Founder, Market Research

2-100 Employees

Software user since: 6-12 months

Reviewed on: Jun 17, 2024

3.7/5

“WebEngage’s User-Friendly Interface and Powerful Features Have Streamlined My work”

The platform’s ease of use and robust features allow me to manage campaigns efficiently without sacrificing quality.

Pros :

Cons :

Reason to switch : I needed a platform that was easy to use, with better integration capabilities.

Features

4/5

Value for Money

3.5/5

Customer Support

4/5

Ease of Use

3.5/5

Likely to Recommend

7/10
See all WebEngage reviews

WebEngage Company Details

Brand Name WebEngage
Information WebEngage
Founded Year 2011
Director/Founders Avlesh Singh
Company Size 101-500

WebEngage FAQ

A Website, Mobile App (Android and iOS), Email, SMS and WhatsApp. Retargeting via Facebook and Instagram Accounts
A Yes, we follow a value based pricing model to cater to each customer's requirements and built for scale.
A Please feel free to send your questions to the following email id and one of our associates shall reach out to you accordingly. Email: partners@webengage.com
A WebEngage price is available on request at techjockey.com. 

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