According to Reports, Tech giants Apple and Amazon are planning to resume ads on Twitter. The resumption of advertising comes post the email sent by Twitter to advertising agencies offering great incentives to increase ad expenditure on the platform.
Twitter describes its current advertising as the ‘biggest advertiser incentive ever on Twitter’, according to a report reviewed by Reuters. The email said, “U.S. advertisers who book $500,000 in incremental spending will qualify to have their spending matched with a “100% value add,” up to a $1 million cap.”
Additionally, it has been reported that Amazon intends to start spending $100 per year on Twitter advertising. Following Elon Musk’s takeover of the company, many companies from Audi to General Mills paused their advertising on Twitter. This led to a massive drop in revenue at the social media company.