Pixis has raised USD 85 million in series C1 funding. The company specializes in creating AI tools for managing and analyzing marketing campaigns. The funding was done through Touring Capital and with this funding, the company stands at USD 209 million. This funding has seen participation from new and old customers, including Grupo Carso, Celesta Capital, Chiratae Ventures, and General Atlantic.
It will use this funding for improving its AI capabilities and investing in research and development to improve the AI-based Creative Studio. Further, the funding will also be used for global expansion via products and business partnerships.
Pixis provides an end-to-end no code marketing solution to help marketers to accomplish campaign performance objectives with AI and without any coding. The CEO of Pixis said that this solution sets them apart with its AI-based marketing engines.
Pixis technology covers 3 key areas in the growth marketing campaigns, employing almost 200+ AI-based models for reaching audiences, monitoring campaign performance, and creative marketing.
According to its CEO, its products are trained on historical performance and brand data. Therefore, customers can use this AI product for allocating media spend, creating creative assets, and target audiences based upon data recommendations powered by the engines.
Since its inception in 2018, the company has partnered with several global brands and helped them with international marketing campaigns. Some of its partners are Carsome, Kavak, HDFC Bank Ltd, etc.