New Delhi: Analytic Edge has introduced Analytic Edge Qube, a SaaS-based platform to offer companies a comprehensive toolkit for conducting marketing analytics. Qube includes a bunch of solutions like Demand DriversTM for Marketing Mix Modeling, SynTestTM for AI-based Testing and Learning, PriceSenseTM for pricing as well as promotion analytics, and PowerViewTM for data visualization.
This platform aims to address the challenges companies face in setting up their marketing analytics programs, including long turnaround times for generating insights as well as high reliance on external analytics providers.
One of the key advantages of Qube is its intuitive, highly automated, and no-code-based interfaces, which allow companies to perform marketing analytics within their organizations without requiring stats experts or data scientists.
This subscription-based model offers real-time, cost-efficient, and scalable marketing insights for making data-driven and judicious decisions. Moreover, the platform addresses privacy concerns by eliminating third parties included.
By empowering companies to leverage in-house marketing analytics effectively, Qube seeks to enhance marketing effectiveness as well as the ROI of the organization.
Rahul Budhraja (Managing Partner & Co-Founder)- Analytic Edge, commented “I am pleased to announce the availability of our Analytic Edge Qube SaaS platform as an all-in-one toolkit for marketing analytics and data-driven decision-making.
The benefits of marketing analytics have so far largely been restricted to large companies and brands due to the cost and complexity involved. With this platform, our objective is to democratize marketing analytics by making it simple, fast, and accessible to all.”