The leader in payments solution, Safexpay has launched ‘Aasaan’ checkout to address the problem of carts being abandoned.
This move would increase conversion rates for online businesses, and it specifically caters to Direct-to-Consumer (D2C) brands and SMB digital marketplaces without a dedicated mobile app. It is designed to handle high transaction volumes, with no threshold limits with respect to order values.
As reported, 51% of carts in India are abandoned which goes as high as 70-75% during festivals, resulting in significant losses to the companies. The major reason is highly inconvenient especially for MSMEs and D2C brands.
Aasaan Checkout’s dashboard offers a detailed and understandable overview of the marketing campaigns across meta platforms. This feature is now available with WooCommerce and Shopify.
These partnerships will result in more accessibility to the customers. It is said to improve with newer features fostering customer happiness and loyalty.
Safexpay aims to support businesses in the digital realm by increasing their conversion rates by 30% and providing them with a user-friendly and hassle-free checkout platform. The platform’s focus is on accessibility and scalability.