Puja Singh

About Puja

Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.As a marketing professional, you love talking about and thinking about all kinds of marketing. But you also know that just because something can be said in different ways doesn’t mean they are all equally as effective. Your ultimate goal is to get the ideas and messages that you work on every day to resonate with consumers – and only through listening carefully and observing with an open mind can you do it. One way that helps is by learning more about your colleagues’ backgrounds which is why it’s good to invest time into finding out how they got where they are now. My passion for public relations and communications drew me to marketing, where I have worked with my last company & clients. I like connecting with people and understanding their mindset as it's always good to learn more from others. With valued exposure in marketing - strategic B2B and B2C landscape, I broach my multi-faceted experience as a Marketing Enthusiast and creative thinker offering strategic and tactical social media planning for digital platforms including SMS and Email marketing to get lead conversions. During my initial career, I have been associated with chalking out in the retail and merchandising industry to maintain brand consistency ultimately leading to a surplus of the company. Presently, my role incapsulates handling Product marketing & social media platforms, majorly. I leverage contemporary strategies in growth-hacking techniques, leading the efforts to optimize the websites, profiles, and linking structures to help achieve department and company goals. I have been also exposed to social media management platform like buffer and CRM tool like salesforce. I have a keen interest in analytics and tools that helps in understanding the marketing performance, analyse and plan. I'm open to learn and even explore tools that are important in this domain.Specialties: 1. Product Branding 2. Social Media Marketing 3. SMS & Email Marketing 4. Strategy (Marketing calendar) & execution 5. Lead generation 6. Creative and critical thinking 7. Client & Content management