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Best Channel Management Software in 2024

What is Channel Management Software?

Channel Management software, also known as Partner Relationship Management is a specialized tool that automates sales and marketing processes through indirect channels by tracking goods and services from the seller to the consumer. Read Buyer’s Guideimg

Top 5 Channel Management Software in 2024

  • top product arrowAxisRooms Hotel Channel Manager
  • top product arrowClatos CRM
  • top product arrowCheerze Connect
  • top product arrowCloudbeds
  • top product arrowZift Solutions

Best Channel Management Software

(Showing 1 - 10 of 22 products)

Most PopularNewest FirstTop Rated Products
AxisRooms Hotel Channel Manager

AxisRooms Hotel Channel Manager

Brand: AxisRooms


4.6 out of 5

(3 user reviews)

The hotel channel manager is a different platform for hotels inventory management and pricing in tandem with online travel websites. It integrates with a... Read More About AxisRooms Hotel Channel Manager img

₹14,999 /Month

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Clatos CRM

Clatos CRM

Brand: Dunes Factory


4.5 out of 5

(1 user reviews)

Clatos CRM is a web-based customer relationship management solution that enables its users to enhance their business relationships with their clients. Use... Read More About Clatos CRM img


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Cheerze Connect

Cheerze Connect

Brand: Cheerze Connect

Be the first to review

Cheerze Connect is a cloud-based hotel management solution that helps hotels streamline their operations, increase revenue, and improve guest satisfaction.... Read More About Cheerze Connect read review arrow

Price On Request



Brand: Cloudbeds

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Cloudbeds is a complete Hospitality Management Software designed to serve Startups, SMBs, SMEs and Agencies. This Hospitality Management Software for Web-B... Read More About Cloudbeds img

Price On Request

Zift Solutions

Zift Solutions

Brand: ZIFT

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Zift Solutions is a complete Hotel Channel Management Software designed to serve Startups, SMBs, SMEs and Agencies. This Hotel Channel Management Software... Read More About Zift Solutions img

Price On Request

Channel Management Software Product List Top Banner - 1
Channel Management Software Product List Top Banner - 2


Brand: Hostfully


4.3 out of 5

(0 user reviews)

Hostfully is a vacation rental management software that helps vacation rental owners and managers effortlessly list their properties on multiple online tra... Read More About Hostfully read review arrow




Brand: SafeHostel


4.7 out of 5

(0 user reviews)

BananaDesk is a property management system (PMS) that helps you manage your bookings, rates, and availability across multiple online travel agencies (OTAs)... Read More About BananaDesk read review arrow




Brand: Beds24


4.5 out of 5

(0 user reviews)

Beds24 is a channel management software designed to help property managers and owners streamline their operations and increase bookings.... Read More About Beds24 read review arrow


Staah Hotel Software

Staah Hotel Software

Brand: STAAH

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Staah Hotel Software is a cloud-based solution designed to help hotel and property managers manage booking and revenue.... Read More About Staah Hotel Software read review arrow

Price On Request



Brand: Lodgify


4.3 out of 5

(0 user reviews)

Lodgify is a vacation rental software that helps manage vacation rental businesses.... Read More About Lodgify read review arrow


Last Updated on : 15 May, 2024

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Best Channel Management Software FAQ’s

Software questions,

Top channel management software includes STAAH Channel Manager, Sirvoy, Cloudbeds, and Guesty. These solutions effectively optimize distribution, enhance efficiency, and boost channel performance.

Channel management involves the development of distinct marketing strategies tailored to different distribution channels. For instance, consider a scenario where strategies are designed for the producer-agent-wholesaler-retailer-consumer channel. These strategies would necessarily differ from the approaches employed in the producer-consumer channel. This strategic adaptation ensures effective engagement and optimal outcomes across diverse channels.

A channel manager automates and updates hotel inventory in real-time, exchanging reservation data with the property system. Channel professionals manage sales channels, collaborate with resellers, handle presentations, accounts, competitive analysis, and aim for market expansion.

Both Channel Managers and Online Travel Agencies (OTAs) are important tools that hotels use to make sure their rooms are booked and their business thrives. They each have their own ways of helping hotels, but they are different from each other in so many aspects; Channel Manager: A Channel Manager empowers hoteliers to distribute room inventory across various online travel agencies (OTAs), booking platforms, and channels. With a unified interface, it simplifies room management across multiple channels, optimizing efficiency. One of the key roles of a Channel Manager is to oversee rates and availability across channels in real time, maximizing revenue potential by ensuring rooms are available at competitive rates. Online Travel Agencies (OTAs): Online Travel Agencies (OTAs) are instrumental websites that empower travelers to reserve hotels, flights, and other travel services online. Notable examples include, Expedia, and OTAs stand as essential distribution channels for hotels, facilitating wider exposure and heightened bookings. Typically, hotels incur a commission for each booking through an OTA, which may range from 10% to 30% of the booking value. While OTAs broaden the reach of hotels, they also introduce challenges. One significant challenge is the commission structure, which can impact a hotel's profit margins.

Channel Management Software Reviews


AxisRooms Hotel Channel Manager


“AxisRoom allows for monthly billing and payment and ability to choose the required product, rather than buying the complete suite.”


See all AxisRooms Hotel Channel Manager reviewsimg

Articles for Channel Management Software

Channel Management Software Price List In India

Channel Management Software Cost
Top Channel Management Software Starting Price Rating
AxisRooms Hotel Channel Manager₹14999.00 /Month4.6
Clatos CRM₹21000.00 4.5
Hostfully$109.00 4.3
BananaDesk$29.00 4.7
Beds24€15.90 4.5
Lodgify$17.00 4.3

Buyer's Guide for Top Channel Management Software

Found our list of Channel Management Software helpful? We’re here to help you make the right choice and automate your business processes. Let’s discover some of the essential factors that you must consider to make a smarter decision!

  • What Is Channel Management Software?
  • Who Uses Channel Management Software?
  • How Does Channel Management Software Work?
  • Why Use Channel Management Software?
  • Key Features of Channel Management Software
  • Benefits of Channel Management Software
  • Top Channel Management Software (Table with Features & Pricing)

What Is Channel Management Software?

Channel management software or Channel Manager, is a centralized platform used in businesses related to the hospitality sector like hotels, bed and breakfasts. This software serves as a central hub for managing bookings and listings across various online platforms.

Streamlined through a unified dashboard, hotel channel management software automates updates in real time, reflecting changes in availability, pricing, and restrictions instantly without any manual intervention.

With this multi-channel listing software in place, guests can enjoy a smooth experience, irrespective of how they made their booking due to its sophisticated features that ensure precise and synchronized reservations.

Who Uses Channel Management Software?

Channel management software is extensively used among hospitality business owners and individuals responsible for managing room bookings in hotels or inns. These tools seamlessly integrate with hotel reservations software or hotel channel management software, making bookings to align effectively with the other hotel operations.

Channel management systems can also collaborate with diverse marketing software to enhance bookings across different channels. This technology enables efficient coordination and optimization of bookings, catering to the dynamic needs of the hospitality industry.

How Does Channel Management Software Work?

Channel management software functions as a means to uphold accurate and synchronized booking information across multiple online platforms. Upon making alterations to your central calendar or adjusting nightly rates via the channel management dashboard or integrated system (like PMS / CRS), these modifications are automatically propagated to all interconnected booking websites. In the case of a new reservation from an OTA (Online Travel Agency), the Channel Manager records the booking in tandem with your PMS or CRS. Consequently, the availability of the booked room is promptly restricted across all distribution channels. The same procedure applies to cancellations.

From a technical viewpoint, the Channel Manager employs a two-way XML synchronization mechanism to establish connections with each channel's extranet. It forwards Availability Rates, and Inventory (ARI) updates to the channel and as it is a two-way synchronization, reservations and cancellations are imported into your Channel Manager, PMS, and/or CRS dashboard. This seamless flow of information eliminates the potential for discrepancies or overbookings. Notably, in a one-way sync scenario, reservations or cancellations won't be brought into the system. However, with advanced channel management tools, updates take place in real-time.

Channel Managers employ a method called the "pooled inventory model" to avoid incorrect rates and double bookings. This approach consolidates inventory into a unified location, guaranteeing that all bookings draw from a shared pool based on real-time availability updates to and from the Property Management System. This centralization of inventory effectively eliminates the risk of overbooking since the same room cannot be reserved by two distinct websites.

Why Use Channel Management Software?

Managing your inventory manually by individually connecting to each channel's extranet and updating availability, rates, and inventory can be inefficient and susceptible to errors. However, by employing a reliable channel manager, you can experience significant advantages. This includes;

Increased market reach: Using channel management software significantly enhances the exposure of your property to a wider range of potential travelers. This software facilitates easy connections with new booking sites, requiring minimal investment of time and resources. This accessibility enables properties of all sizes to expand their presence across global regions and target specific segments of travelers, which was traditionally challenging through manual management.

Higher ROI: Adopting a channel management solution optimizes existing inventory, leading to improved returns on sales and marketing efforts. Advanced pricing strategies like pooled inventory, discounts, non-refundable rates, and upsells boost revenue management. Furthermore, shared inventory offers additional income streams while automation eliminates the risk of inadvertently booking the same room twice.

Real-time updates boost search performance on OTAs, elevating property rankings through accurate Availability, Rates, and Inventory (ARI) data. Consistent, up-to-date content ensures better visibility and a higher ROI for establishments.

Optimal distribution: A smart distribution strategy is important for cost-effective operations. Channel management software aids in selecting sales channels, allocating inventory, and refining the mix for specific goals.

The combination of various OTAs, metasearch platforms, B2B wholesale platforms, and niche accommodation booking sites ensure targeted visibility for the right kind of guest. By adopting this diverse approach, properties can effectively cater to different traveler preferences and booking behaviors.

Money and time savings: Using a channel management platform simplifies distribution management across channels. Without it, manually updating Availability, Rates, and Inventory (ARI) on different interfaces is time-consuming and costly. The software's overview empowers hoteliers to gain more control over distribution costs, optimizing them by favoring cost-effective channels and shifting inventory strategically for efficient gap-filling.

Key Features of Channel Management Software

Channel management software covers three fundamental tasks that significantly contribute to efficient channel management:

  • Allotment: At its core, a well-structured channel management strategy involves a strategic combination of high-performing sales channels. The role of a channel manager is to dynamically allocate your property's room inventory according to your specific objectives. This dynamic allocation ensures that your rooms are distributed optimally across different channels, thus maximizing your property's reach and potential for bookings.
  • Channel mapping: Channel management software simplifies room management across sales channels through "channel mapping." It matches room types to each channel's format, ensuring consistent presentation. This sync integrates with your Property Management System (PMS), preventing duplication and manual work. Uniform room presentation enhances the guest experience.
  • PMS update: One of the pivotal tasks of a Channel Manager is its ability to directly connect with your hotel's PMS. This connection serves as a real-time link for the exchange of rate and availability data between your PMS and the various booking websites you list on. This seamless connection ensures that every new reservation is efficiently integrated into your PMS, without requiring any manual intervention. As a result, your operational efficiency is enhanced, and the risk of errors is minimized.

Benefits of Channel Management Software

Here are some benefits associated with channel management software:

  • Data configuration: Multi-channel management software serves as a comprehensive data generator, amalgamating information from various management tools like hotel management software and vacation rental software. This rich dataset empowers the hospitality sector to adapt its strategies in response to shifting customer preferences. By concentrating efforts on specific markets and segments with the potential to boost occupancy and property revenue, this software enhances the industry's ability to respond effectively to evolving trends and guest demands.
  • Integrations: Another noteworthy benefit of channel management software lies in its integrations with existing property tools. It directly communicates data to sales and room control teams, automating flow to key systems like property management, guest services, and revenue management. This seamless integration bridges the gap between online distribution and on-site operations, streamlining overall processes.
  • Sales data: A key capability of a channel manager lies in its ability to gather data from various platforms. This data provides insights into direct bookings, guest experiences, and communication effectiveness. This information guides future sales efforts and aids in refining marketing campaigns, ensuring they align with customer preferences and yield better results.
  • Market intelligence: Multi-channel manager compares property inventory performance against competitors. Varying software suits diverse needs; for instance, coastal rentals differ from bed and breakfasts. Real-time inventory updates and automated occupancy data allow users to analyze channel performance. This insight aids in strategic decision-making and fine-tuning distribution strategies.

Top Channel Management Software (Table with Features & Pricing)

Channel Management Software Features Pricing
Sirvoy Billing & Invoicing, Channel Analytics, Online Booking, Reservations Management INR 648/month
BrightPearl Inventory and order management, Shipping and fulfillment, Accounting and Financial Management, Warehouse management CRM INR 27,000/month
Preno Centralized dashboard, Property Management, Online Booking System, Reporting and Analytics INR 1,296/month
eZee Centrix Detailed business insights Easy yield management, Credit card verification, Optimized inventory allocation, OTA promotions management INR 1,450/month
Affise Affiliate Marketing Management, Advanced Tracking and Analytics,Customizable Dashboards, Automation and Workflow INR 21,528/month
Kiflo Online Booking System, Property Management, Channel Integration, Guest Communication INR 21,528/month
Beds24 Centralized Reservation Management, Channel Management, Automated Workflows, Customization and Integration INR 800/month
Lodgify Website Builder, Booking Management, Property Listings, Payment Processing INR 2,088/month

How to Choose the Right Channel Management Software: Factors to Consider?

Choosing the best channel management software involves critical factors for reliable connections to numerous booking sites with high uptime. Here are key considerations;

  • Connectivity: Leading channel management platforms stand out by offering sophisticated API connections featuring seamless two-way synchronization. This means that data updates occur in real-time via cloud-based technology, eliminating on-property infrastructure needs for flexibility and speed. These platforms handle high booking volume, establishing a reliable foundation for efficient operations.
  • Channel partners: Always go for a provider that establishes connections with diverse booking sites and global markets. This ensures your property can engage with travelers from around the world. Seek options that include prominent Online Travel Agencies (OTAs), niche OTAs, meta search engines, and GDS options. Also, check for any extra fees or commissions for expanding connectivity.
  • Functionalities: Prioritize user-friendliness and simplicity in the software. Choose a product supporting self-service and intuitive operation. Look for advanced features such as payment processing, multi-currency support, comprehensive reporting capabilities, the provision for multiple users with distinct roles, and more.
  • PMS & Booking engine integration: Ensure smooth integration of the chosen channel manager with your current hotel management software, particularly your PMS and direct booking engine. This synchronization across management systems streamlines operations, minimizes errors, and optimizes time usage.

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