Kalpana Arya


Kalpana Arya is a passionately vociferous writer who eats, drinks and sleeps words. A self-confessed tea-lover, she loves to travel and explore new vistas. Her vices include online shopping, wearing fashionable clothing at the risk of being frozen half to death and chatting about random stuff. She’s a published writer whose articles have found home at Tweak Your Biz and iamwire.

March 15th, 2019

5 Common Mistakes to Avoid in Your Fitness Business

By | 5 Min Read

Once people get serious about taking up a fitness regimen, they are overwhelmed with choices. With so many fitness gyms or studios in every locality, they can take up any...

March 8th, 2019

5 Tips for Digital B2B Marketers to Engage Business Audiences

By | 1 Min Read

Gone are those days when B2B marketers had to wait anxiously to be found by their potential customers. B2B companies are now proactively taking their products to customers and addressing...

March 7th, 2019

Are You Starting a Business? 6 Important Tools to Build Your Start-Up

By | 5 Min Read

Are you excited to build a successful start-up? We assume that you are either really passionate about an idea or have discovered an untapped market opportunity. It’s certainly a great...

February 16th, 2019

5 Free and Open Source Call Centre Software Products You Must Try

By | 6 Min Read

Call centre agents need to evolve and better address the needs of customers continually. There is seemingly endless number of tools and applications they use on a day-to-day basis to...

February 12th, 2019

Top 6 Medical Apps for Doctors & Medical Professionals

By | 7 Min Read

The number of smartphone users in India is expected to grow by 15.6% to reach 337 million in 2018. Today, mobile devices are not used just for calling or texting....

February 11th, 2019

CRM and Marketing Automation Software – Are They the Same or Different

By | 6 Min Read

Many people believe that CRM and marketing automation are just two sides of the same coin. They are probably guided by the notion that both these systems utilize the same...

February 6th, 2019

Conduct Fast & Accurate Examinations with Online Exam Software

By | 4 Min Read

Remember those long hours that you often spend in preparing question papers for recruitment tests and assignments for your educational institute? And that is not the end of the toil!...

February 3rd, 2019

The Importance of Bulk SMS Marketing for Your Business

By | 4 Min Read

Marketers assumed that bulk SMS marketing would be dead soon. However, it’s very much alive and kicking till today! A lot can be attributed to the increased usage of mobile...

February 2nd, 2019

Cybersecurity Predictions: Will 2019 be Better or Worse

By | 4 Min Read

If you take a look at data security incidences over the last 12 months, you will find that corporate systems and websites faced the brunt of cyber-attacks severely. One of...

January 28th, 2019

5 Must-Attend Hospitality Events for Entrepreneurs in 2019

By | 4 Min Read

While managing day-to-day operations of your hospitality business, it can be hard for you to focus on the bigger picture. To set your business up for success, you need to...

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