How To Find the Best Influencer Marketing Software?

When talking about digital marketing, it is almost impossible to miss out on influencers and the sundry ways in which they impact businesses worldwide.

For their skills, when combined with the power of social media platforms, are capable of uplifting your brand’s online presence and overall sales in ways unimaginable.

However, none of it can truly be capitalized on without the right set of tools to maneuver the whole process. That’s exactly where the need for influencer marketing platforms arises. As multi-purpose service providers, these help your business manage anything and everything related to your brand’s influencer programs.

These can find the right set of influencers to prepare campaign briefs and track campaigns to analyze their performance.

With loads of software available in the market, finding one that fills the gap can be tough. Worry not, we have just the tips for you. Tips that would make the selection process as easy as counting to ten. Read on as we present them before you one after the other…

1. Define Your Influencer Marketing Goals

Before you actually get embroiled in the technicalities of influencer marketing platforms, it is important you make note of your business goals. Since different platforms are tailored to meet different business needs, setting your priorities would only help you make the right choice.

For instance, to widen your brand’s reach, you should pick software that excels in influencer discovery and audience insights.

If driving traffic to your website is what keeps you awake at night, check platforms that offer robust ROI measurement features.

If it’s co-creation or user-generated content, software with great collaboration tools and content approval workflows would work the best for you.

AspireIQ Influencer

4.0

Starting Price

Price on Request

2. Evaluate the Software’s Influencer Discovery Capabilities

An influencer marketing platform, needless to say, is incomplete without its ability to search for and vet influencers effectively. So, look for a tool that makes influencer recommendations keeping your brand’s values, target audience, and niche in mind.

An ideal tool should also have a built-in mechanism to filter influencers on the basis of followers, engagement rate, demographics, location, niche, and content type. These should also offer in-depth analytics on influencer profiles, so the selection process gets simplified and is easy to make use of anytime, anywhere.

Upfluence

4.2

Starting Price

Price on Request

3. Test the Software’s Campaign Management Skills

An ideal influencer marketing platform should have a centralized campaign management system that can handle multiple influencers, deadlines, and communications at once. So, always prioritize a tool with a centralized dashboard. This dashboard will also help you keep track of your influencers’ performance and other key metrics such as clicks and impressions in real-time.

Additionally, ensure that the software you opt for has workflow automation for tedious tasks such as outreach, content approval, and payments. This will not only help you save time but also reduce the costs incurred on manual efforts.

Collaboration tools like task allocation, shared calendars, etc., are a must if you are working with multiple stakeholders at the same time.

4. Look for Reporting & Analytics

Any software that indulges in tracking reach, impressions, engagement rate etc., is sure to help you measure the success of your marketing campaigns. Watch out for the said attribute whilst making a choice.

An ideal software should also let you customize reports in accordance with your business objectives. So, bear that in mind too.

Influencity

4.3

Starting Price

$ 198.00

5. Put the Software’s Influencer Relationship Management Tools on Trial

Influencers are an integral part of any and every influencer marketing campaign. Brands should thus focus on building long-lasting relationships with them in order to get better results. A tool that maintains detailed profiles on the influencers you work with can help you achieve just that, and thus should be the one making the final cut.

There are many other factors, such as clearly defined contracts and integrated payment systems, that can help build trust between you and the influencers you choose to collaborate with. These should also be considered while zeroing in on an influencer marketing platform.

6. Check Platform Integrations

Choose an influencer marketing platform that integrates well with a wide variety of social media platforms, CRM systems, third-party analytics tools, and e-commerce platforms to optimize your marketing operations.

To enable content tracking, an ideal tool should seamlessly integrate with key social media platforms like Instagram, TikTok, YouTube, and Twitter. Likewise, to keep an effective track of conversions and sales, it should offer integration with e-commerce platforms, including the likes of Shopify, WooCommerce, and more.

Heepsy

4.2

Starting Price

₹ 4300.00 excl. GST

7. Keep Your Budget in Mind

It is important to take your budgeting constraints into account when choosing an influencer marketing platform for your business. At the same time, one also needs to make certain that the platform offers all the essential features required to run successful marketing campaigns.

Accordingly, you can choose from platforms that charge a subscription fee. You can also seek platforms that charge based on the number of influencers you want to work with.

Look for free trials or demo versions too, so you get to test the software before committing to a paid plan. However, as you do so, make sure the platform has no hidden charges or fees that can lead to unpredictable, unplanned costs in the course of time.

8. Review Support & User Experience

A platform that offers responsive customer service with varying support channels, including email, live chat, or phone support, should be given prominence without a doubt. It would not only resolve your queries on time, but also ensure a quick redressal of your grievances to avoid resentment.

The software should also be user-friendly and easy to navigate, especially if those using it aren’t tech-savvy enough or are beginners in the field. If the platform has community forums or webinars to boast at, nothing like it!

Creator co

4.3

Starting Price

$ 460.00

Conclusion

Next time, while choosing the best influencer marketing software that will enhance your brand’s campaigns, go through the tips listed above. These campaigns are extremely crucial in establishing your brand’s identity and determining its credibility in the long run.

And it is only through an influencer marketing platform that ticks all the boxes that this can be successfully achieved. So, be extra mindful of the decision you make without a doubt!