9 Best Social Media Listening Tools in 2025

Social media is not only about posting, it’s also about

Knowing how your posts are performing
Are people liking it or not?
What feedback are you getting to make your social media strategy better?

There are many questions on the mind of a business marketer. The answer to all these questions is simple -Social media listening tools.

The main job of social listening tools is to help brands track conversations, monitor mentions, analyze sentiment, and spot trends in real time.

There are many tools in the market, from beginner-level to advanced AI-powered categories. This blog will cover the 9 best social media listening tools to upgrade your social media strategies. Let’s uncover.

Any of the tools mentioned here can be your go-to tool for social listening. Choose a tool that matches your daily social media activities and other business goals.

Here’s a quick comparison table of the top social media listening tools, their key highlights, and pricing for easy decision-making.

Tool	Highlight	Pricing
Hootsuite	AI scheduling & analytics	₹2,600 – ₹10,500/month (Enterprise on request)
Sprout Social	Team collaboration & reporting	$199 – $399/month (Enterprise on request)
Brandwatch	AI sentiment & trend tracking	Pricing on request
Mention	Monitoring across 1B+ sources	From $599/month
Brand24	Real-time monitoring & sentiment	$199 – $999/month
BuzzSumo	Content & influencer insights	$199 – $999/month
Sprinklr	AI insights & early alerts	Pricing on request
Keyhole	Hashtag & keyword tracking	From $89/month
Onclusive Social	Global monitoring & ROI	Pricing on request

1. Hootsuite

Hootsuite is at the top of the list of social media listening software. With this tool, you can post, track, and check performance across platforms. You can plan posts, follow trends, and see what works best. Its simple dashboard helps you save ample time and boost reach.

Key Features of Hootsuite

Plan and schedule posts for all platforms in one place
Track user activity and audience engagement in real time
View and manage all social media accounts from one dashboard
Get AI-powered post ideas, captions, and hashtags
Monitor trends, keywords, and user sentiment easily
Analyze campaign performance with detailed reports
Automate replies to messages and comments
Supports Facebook, X, LinkedIn, Pinterest, and more

Hootsuite

4.1

Starting Price

₹ 2600.00 excl. GST

Pros

Easy to use
Saves time
Powerful analytics

Cons

Higher cost for advanced plans
It can be complex for beginners

Hootsuite Pricing & Plans:

Plan	Price (per user/month)
Standard	₹2,600
Advanced	₹10,500
Enterprise Suite	Custom pricing on request

This is another good social media listening tool. Sprout Social is perfect for businesses of all sizes. It lets you plan, schedule, and post content from one place. You can track trends, manage messages, and work with your team easily.

Key Features of Sprout Social

Manage all social media accounts from a single dashboard
Interactive content calendar to plan, schedule, and publish posts
Track audience messages and reply in real-time
Analyze market trends and competitor activity for a better strategy
Schedule posts to save time
Create custom workflows for smooth team collaboration
Generate detailed engagement and performance reports
Access all features from a mobile-friendly app

Sprout Social

4.6

Starting Price

$ 199.00

Pros

Simple interface
Strong reporting
Great collaboration tools

Cons

High price
Limited automation options
Learning curve for beginners

Sprout Social Pricing & Plans

Plan	Price (per seat/month)	Billing
Standard	$199	Annual only
Professional	$299	Annual only
Advanced	$399	Annual only
Enterprise	Custom pricing	Annual only

3. Brandwatch

Brandwatch is a social media analytics platform for enterprise brands. It uses AI to study online talks, trends, and consumer behavior. You can track campaigns, monitor threats, and find influencers from one dashboard. It turns complex data into simple visuals and insights for better decisions.

Key Features of Brandwatch

AI-based sentiment analysis for understanding audience mood
Real-time trend tracking and emerging market shifts
Unified content calendar for campaign planning and execution
Influencer search and relationship management tools
Customizable dashboards and data insights
Crisis detection with instant threat alerts
Competitive benchmarking for market comparison
Audience segmentation for targeted marketing

Brandwatch

4.3

Starting Price

Price on Request

Pros

Powerful analytics
Real-time alerts
Customizable reports

Cons

A little complex for beginners
Limited to small teams

Brandwatch Pricing & Plans: The pricing is available on request.

4. Mention

Mention is a social media monitoring and management tool. It tracks online talks from billions of sources to show how people see your brand. You can plan posts, watch trends, and measure your share of voice. With its alerts and filters, you get only the data you need for smarter decisions.

Key Features of Mention

Track brand mentions across 1B+ web and social sources
Boolean search alerts to filter and refine results
Listen feature for real-time audience insights
Measure the share of voice against competitors
Multi-channel editorial calendar for post planning
Crisis detection and online reputation tracking
API integration for advanced reporting
Detailed analytics on brand perception and trends

Mention

4.2

Starting Price

Price on Request

Pros

Strong monitoring
Custom alerts
Easy to use

Cons

Can be pricey
Limited free plan
Learning curve for Boolean search

Mention Pricing & Plans: Starts at $599

5. Brand24

Brand24 is a social media monitoring tool that tracks brand mentions across 25M+ online sources. With sentiment analysis by this tool, you can determine whether the mentions are positive, negative, or neutral. Here’s what you can do more with this tool:

Key Features of Brand24

Real-time tracking of mentions from social, blogs, forums, and news
AI-based sentiment analysis for audience perception
Hashtag tracking and influencer identification tools
Competitor monitoring for market benchmarking
Custom alerts and detailed performance reports
Keyword tracking for industry-related conversations
Historical data to measure long-term trends
Multi-channel coverage, including niche forums and blogs

Brand24

4.5

Starting Price

$ 199.00

Pros

Broad coverage
Real-time alerts
Easy interface

Cons

A little pricey for small teams
Limited features in lower plans
No free plan

Brand24 Pricing & Plans:

Plan	Price/month	Billing
Individual	$199	Monthly
Team	$299	$299
Pro	$399	Monthly
Business	$599	Monthly
Enterprise	from $999	Annual only

6. BuzzSumo

BuzzSumo is a marketing tool to discover popular topics, the best content, and major influencers. It collects statistics on blogs, news, and social media to reveal what works best. You can monitor the performance of the content in real-time, research competitors, and have brand mention alerts.

Key Features of BuzzSumo

Discover trending topics from the last 24 hours to 5 years
Analyze top-performing content for a better marketing strategy
Identify influencers to boost content reach
Competitor analysis for content performance insights
Track brand mentions across the web and social channels
Measure and refine content performance in real time
Get SEO insights for content optimization
Chrome extension and API integration for extra functions

Pros

Great for trend discovery
Strong influencer search
Easy to use

Cons

Pricey for small teams
Limited users in lower plans
No free plan

BuzzSumo Pricing & Plans:

Plan	Price/month	Users
Content Creation	$199	1
PR & Comms	$299	5
Suite	$499	10
Enterprise	$999	30

7. Sprinklr

Sprinklr Insights is a social listening tool to collect customer feedback on social media, surveys, and all other channels. You can process data in real time, spot trends, and detect issues early with the help of AI. It assists businesses to act faster, minimizing risks and making customers happier.

Key Features of Sprinklr

Capture real-time feedback from social and digital channels
AI-powered analysis of both survey and social media data
Detect issues early with an Early Warning System
Identify customer trends from unstructured data
Remove spam, bots, and irrelevant content
AI-driven sentiment and intent detection
Access feedback from social, web, and traditional media
Image and video brand mention detection

Sprinklr Insights

Starting Price

Price on Request

Pros

Strong AI analysis
Works across channels
Early issue alerts

Cons

Pricing on request
Complex for beginners
May need training

Sprinklr Pricing & Plans: Pricing is available on request.

8. Keyhole

Keyhole is a social media analytical tool that monitors the use of hashtags, keywords, as well as activity on the accounts in real time. It functions on Instagram, Twitter, Facebook, LinkedIn, TikTok, and YouTube. One dashboard can keep you updated on campaigns, engagement, and competitors.

Key Features of Keyhole

Real-time tracking of hashtags, keywords, and mentions
In-depth analytics on engagement and sentiment
Customizable reports for specific metrics and goals
Competitive analysis for rival strategies
Historical data for long-term trend tracking
Supports multiple social media platforms
Influencer identification for collaboration opportunities
Visual dashboards to spot trends and patterns easily

Keyhole

4.3

Starting Price

Price on Request

Pros

Multi-platform support
Real-time tracking
Simple interface

Cons

The basic plan is limited
A few automation features
Advanced analytics cost more

Keyhole Pricing & Plans: Pricing starts at $89 at Techjockey.com

Onclusive Social is a social listening platform that tracks, analyzes, and reports on brand mentions across social media and the web. It offers real-time monitoring, sentiment analysis, influencer tracking, and competitive benchmarking.

Key Features of Onclusive Social

Unlimited social media and web coverage with real-time updates
AI-powered sentiment analysis and automatic translation
Influencer identification and comparison by media type
Competitive benchmarking and trending topic detection
Geolocation-based tracking of mentions
Personalized dashboards for monitoring and engagement
Automatic, presentation-ready reports in multiple formats
ROI measurement with social statistics and reach tracking

Onclusive Social

4.0

Starting Price

Price on Request

Pros

Wide coverage
Strong reporting tools
Multi-language support

Cons

Maybe complex for small teams

Onclusive Social Pricing & Plans: Its pricing is available on request.

Conclusion

The right social media listening tool will not only give you likes and shares, but it goes beyond in making you understand your audience.

Whether you need beginner-level monitoring or a strong platform for deep analytics, there’s a tool for every type. Make a choice after knowing your budget and company goals.