
When people talk about growth in digital businesses, they usually mean speed.
That all sounds great until fraud shows up.
Anyone who has worked with fintech apps, marketplaces, or even mid-sized SaaS platforms has seen this play out. You remove friction, conversions go up, and then fake accounts quietly creep in. And what you face is rising chargebacks, compliance emails piling up, and much more… At some point, someone asks, ‘Should we have added identity checks earlier?’
That’s usually when identity verification software enters.
On paper, identity verification software is described as a system that confirms a person is who they claim to be. In real life, it’s a mix of tools trying to answer one simple question: Can we trust this user enough to let them in?
Most identity verification systems combine a few things:
It’s also called ID checking software, and vendors love rebranding it as an ‘document verification software.’ The goal of an identity verification system is to catch fake or risky users without annoying real ones.
Jumio
Starting Price
Price on Request
From what most teams see, identity verification usually gets added after something breaks.
There’s a reason behind this. Identity checks slow things down. Even a two-step document verification software flow can drop conversion rates by a few percentage points. For high-volume platforms, that feels expensive.
But here’s the trade-off people forget: fraud scales faster than growth. According to the FTC, identity fraud cost consumers over $10 billion in 2023, and a big chunk of that came from digital-first platforms. Once bad actors figure out a loophole, they exploit it relentlessly.
In other words, skipping identity verification online might save time today, but it often costs more later.
Most marketing pages list the same benefits: reduced fraud, faster onboarding, and compliance. All true, but a bit abstract.
In practice, the benefits look more like this:
TraqCheck
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Price on Request
Not every industry uses identity verification software the same way.
onfido
Starting Price
Price on Request
Most buyers start by comparing accuracy rates and pricing. That’s fine, but it’s not enough.
Here’s what you must look into an identity verification software:
Checkr
Starting Price
$ 30.00
There’s no perfect tool, but some names come up often when we talk about background verification software:
| Tool | Key Features | Best For |
|---|---|---|
| Jumio | ID document verification, biometric face match, liveness detection, AML KYC checks, global compliance coverage | Banks, fintech, regulated enterprises |
| Onfido (Entrust) | Document verification, selfie and liveness checks, fraud signals, flexible API integrations | Digital-first apps, fintech platforms, online marketplaces |
| Trulioo | Global identity data sources, document verification, business verification, wide country coverage | International platforms, cross-border customer onboarding |
| IDnow | Video-based identification, document checks, biometric verification, strong regulatory compliance | Financial services, compliance-driven organizations |
| Veriff | Automated document verification, face match, fraud detection, fast approval rates | High-volume platforms, marketplaces, crypto businesses |
Which one works best depends on volume, geography, and risk tolerance. There’s no universal winner.
The tech keeps evolving!
AI checks are getting more accurate, but so are fake videos and deepfakes. That’s why most vendors now focus on liveness detection; it’s no longer a ‘nice to have,’ but a basic requirement.
Reusable digital IDs sound like a good idea, but adoption is mixed. Some users find them convenient, while others remain skeptical.
One thing is certain: identity verification isn’t going away. Instead, it will fade into the background, becoming more integrated, less noticeable, and ideally, less frustrating for users.
GoodHire
Starting Price
$ 29.99
Final thoughts
Identity verification software quietly decides whether a platform stays trustworthy or slowly erodes value through fraud and compliance risk.
Most teams don’t get it perfect on the first try… They adjust thresholds, tweak flows, and learn where things usually break.
That’s normal.
From watching how companies roll out ID verification software over the years, one thing becomes clear: success doesn’t come from zero friction. It comes from controlled friction, applied carefully where it matters most, and avoided where it doesn’t.
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