To put it in a nutshell, conversions are the only thing that matters most to any business. Everything else simply supports the end goal.
One such support is {Copywriting}.
But as easy and simple as it seems, it isn’t! It takes a lot of creativity out of anyone. Many businesses struggle to write good copy because they are not able to find the best talent or copywriters for the job.
This is where the technology – Artificial Intelligence comes in. AI copywriting tools have come onto the market, paving the way for an easier approach to creating content.
This blog post will explore:
Let’s dive in.
Writing a copy that actually converts is harder than it looks. An ad copy might be just a single sentence or phrase, but it’s the most difficult copy one has to write. The following common challenges could arise when a business wants to create a copy that works.
It’s the hardest step of copywriting. Staring at a blank page with a blank mind is the most daunting thing for a writer. Whether you are writing an ad copy, a product page, or an email, finding the right words to convey the message is tough. It often leads to procrastination.
CTAs are something that can make or break a campaign. As the name suggests, a call-to-action is useless if it doesn’t lead to action from customers. This is the biggest challenge that a business faces. Writing a CTA that gets clicks needs a mix of clarity, urgency, and psychology.
Audiences scroll so fast, and grabbing their attention with a hook is difficult. You only have milliseconds to capture their attention. Writing a compelling copy that especially under pressure, is really a challenge.
Sometimes, content needs to be created at lightning speed. But this could lead to a bland copy, zero engagement, and missed opportunities. It’s just compromising quality over tight deadlines.
The one and only goal for a business is conversion. And with technological advancements, it has become easier to create engaging copies. Businesses can make use of AI copywriting tools to generate compelling copy. Here’s how these can help:
For Businesses with Professional Writers
Staring at the blank page for so long is no longer a fear with AI copywriting tools. It takes only a few seconds for AI to give hundreds of ideas to start writing content.
For example, this prompt can work: Write 5 CTA options to promote a cloud-based project management tool for remote tech teams.
Provide the exact structure for the content required. For example, to write a home page for a website, provide each section in detail:
Section 1: An engaging business tagline
Step2: Services
Section 3: The team
……
Last section: Ending banner with a CTA.
This is just an example, it works better by expanding the instructions, like the tone, vocab, technical aspects, etc.
Suggested Read: Content Collaboration Using Copywriting AI Tools
Word choice matters a lot as it defines content. Copies should be very easy to read to get attention even if no one is ready to read them. Ask the tool for different word suggestions.
For example, the word get can be replaced by access i writing a B2B copy.
GoCopy
Starting Price
Price on Request
This helps in exploring multiple options and trying the BIA does work. AI tools can generate 5–10 alternatives in seconds, choose any 2 of them to try them out.
Getting creative ideas is the best use of AI for writers. AI copywriting tools can never deny providing a new idea. It has thousands of tagline ideas, and none are the same.
In addition to this, humans with the best brains can have even better ideas than an AI tool. They can provide strategic thinking and emotional nuance; AI can further use them to provide the best ideas in very little time.
Blending the creativity of AI and humans results in highly refined copies.
Gerwin
Starting Price
Price on Request
Adapt to SEO practices
Many AI tools like Copy.ai are integrated with SEO friendly features and help in generating content that is both searchable and valuable.
Some businesses have to produce high volumes of content. For example, an ad agency that has to write a wide number of ads can use AI to enhance its speed while maintaining quality.
With various tools available in the market, below are the most useful AI copywriting tools.
Copy.ai is a popular AI writing tool that helps generate high-quality content for every platform. From marketing copies to website content, this tool has multiple in-built prompts.
Copy ai
Starting Price
$ 49.00
Key Features
The Copymatic is another AI copywriting tool that generates all types of content, such as long-form, short, and engaging copies, SEO-optimized content, etc.
Copymatic
Starting Price
$ 29.00
Key features
Writerly AI can help create copies that have high conversion rates. Boost SEO rankings and conversions by generating organic and SEO-optimized content.
Writerly AI
Starting Price
$ 69.00
Key features
The GoCopy AI tool helps you write catchy headlines, engaging social media and ad copies, sales copy, email content, and more.
GoCopy
Starting Price
Price on Request
Key features
Grafi AI is mainly for healthcare writers. It accommodates an abundance of medical content, including journals and other popular books.
Grafi AI
Starting Price
$ 99.00
Key features
Get in-depth information about all the tools mentioned above on techjockey.com. Know about the extensive features these tools offer, along with the pricing details. You can also request a free demo and pricing quotation.
Suggested Read: 10 Best Copywriting AI Tools to Boost Your SEO Strategy in 2025
Here’s some additional information that might help you generate better-quality copies.
The more context you provide, the better the output will be. So, it is advisable to provide every small detail, specify keywords, hashtags, tone, audience, etc.
Vague prompt: Write a tagline for an ad copy selling employee management software.
Prompt that will work: Write me a high-converting tagline for the employee management software. Keep the tone very simple and focus on small and mid-sized companies. Include keyword – employee management.
P.S. – You’re free to edit it and write your own prompt.
An AI copywriting tool can be really helpful, but do not completely rely on it. Use it to generate ideas and create first drafts, and edit it as per the exact needs.
Writerly AI
Starting Price
$ 69.00
Don’t settle for the first prompt you provide. Try different variations and strive for better results.
Do not forget to save the best prompts that work for you. Rename the prompts and create a separate library for them to use later.
AI doesn’t always get tone, facts, or grammar 100% right. Always review, especially for:
Even simple errors can damage credibility, so human oversight is non-negotiable.
Everything is not perfect, nor are the AI tools. The following are a few drawbacks of these tools.
Conclusion
From converting a blank page to an engaging copy in minutes, AI copywriting tools have much to offer.
However, these tools improve the productivity of the writers but still need human oversight to review and edit content. Although you cannot completely ignore the limitations, focus on the strengths of these tools to make the best use of them.
All in all, the best results come from combining AI efficiency and human creativity.
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