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44 Best Digital Marketing Tools in 2021

What is Digital Marketing Software and How It Works?

Digital marketing is a technique through which businesses can promote their products and services through online channels such as search engine ads, websites, and social media marketing through online marketing software. Businesses employ a variety of digital marketing tools for promotion

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Press Advertising

Press Advertising

By Evolve WebInfo

(3 reviews)

Starting Price


Inclusive of all taxes

Evolve Infotech offers a software that suite for the media operations of Advertising Agencies. Advertising Media is an e... Read More About Press Advertising
Database Order Management Services Advertisement +3 More
SEO Powersuite

SEO Powersuite

By Link Assistant

(4 reviews)

Starting Price


Inclusive of all taxes

SEO PowerSuite toolkit digital marketing software is made up of 4 tools that cover every aspect of SEO — keywords, ran... Read More About SEO Powersuite
SEO Reports Export To CSV, Excel & PDF +8 More
Wappblaster Data Extractor

Wappblaster Data Extractor

By Wapp Blaster

(2 reviews)

Starting Price


Inclusive of all taxes

Wappblaster Data Extractor is a complete Marketing Tool designed to serve Startups, SMBs, SMEs and SEO Agencies. This M... Read More About Wappblaster Data Extractor
Google Map Data Extractor Justdial Data Extractor Facebook Data Extractor


By Asana

(3 reviews)

Starting Price


Inclusive of all taxes

Asana is a cloud-based project management solution for enterprises. This SAAS program is capable of streamlining team c... Read More About Asana
Boards Calendar Integerations +5 More

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KURATE Marketing Asset Management

KURATE Marketing Asset Management

By Genuus Brand Advisory

Starting Price


Inclusive of all taxes

KURATE Marketing Asset Management is a best in class digital asset management solution for companies to manage their i... Read More About KURATE Marketing Asset Management
Bandwidth/Storage Per Month (300GB) Bandwidth/Storage Per Month (500GB) Bandwidth/Storage Per Month (750GB) +17 More


By Atlassian

(2 reviews)


Trello is a project management software, offering project-specific boards, lists and cards to its users. It enables pro... Read More About Trello
Ticket / Issue Tracking Project Management Integration +3 More
Instaview365 Campaign Management
Instaview365 Campaign Management is a complete Marketing Tools designed to serve Startups, SMBs, SMEs and Agencies. This... Read More About Instaview365 Campaign Management
Account Management Start Multi channels Campaigns +5 More


By Semrush


Semrush is a cloud-based SEO auditing solution for enterprises. It offers comprehensive online brand visibility managem... Read More About Semrush
SEO PPC Social Media +2 More

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Slack is an office productivity solution that allows organizations to rely less on emails and work through chats. It p... Read More About Slack
Collaboration Face to Face & Kiosk Surveys File Sharing +5 More
Skyzone bulk SMS software

Skyzone bulk SMS software

By Skyzone

(1 reviews)

Starting Price


Inclusive of all taxes

Skyzone SMS Software application allows user to send out bulk SMS messages from PC via the Internet. This bulk SMS softw... Read More About Skyzone bulk SMS software
Online SMS Desktop SMS SMS From Excel +6 More
iMagic Bulk SMS Sender Software
Easy-to-use and affordable Bulk SMS Software - Professional allows you to send mass sms from your PC using either GSM... Read More About iMagic Bulk SMS Sender Software
SMS Alert SMS for business services SMS Worldwide +5 More


By Hotjar


Hotjaris a complete Lead Generation Software designed to serve Startups, SMBs, SMEs and Agencies. This Lead Generation S... Read More About Hotjar

Top Products

CheapSMS Bulk SMS
CheapSMS is a bulk SMS sending gateway that helps businesses to carry out their marketing operations seamlessly. The ap... Read More About CheapSMS Bulk SMS
Delivery reports Scheduling sending Multi Language Support +3 More


By Mailchimp


Mailchimp is a complete Lead Generation Software designed to serve Startups, SMBs, SMEs and Agencies. This Lead Generati... Read More About Mailchimp
Advanced Segmentation Email Templates Marketing CRM +7 More
Hubspot Marketing

Hubspot Marketing

By HubSpot

(2 reviews)

Starting Price


Inclusive of all taxes

Hubspot marketing is everything you need to launch effective marketing campaigns that make people interested in your b... Read More About Hubspot Marketing
Build and Modify Your Website Without IT Get Your Content Drive More Traffic +3 More


By DataForSEO


DataForSEO API is the best SEO tools for SEO agencies and companies to accumulate the data which is required for their p... Read More About DataForSEO
SERP API Keywords Data - Google Ads API Keywords Data - Google Trends API +11 More

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By Buffer


We’re a fully distributed team of 82 people living and working in 15 countries around the world. And we’re working t... Read More About Buffer
Social Media Integration Automated Social Media Sites Account Creator Social Sharing +3 More
Digialaya Bulk SMS Gateway
Digialaya provides highly scalable, robust SMS platform. Use SMS Gateway for bulk SMS marketing, SMS alerts, reminders a... Read More About Digialaya Bulk SMS Gateway
Alert Data Export API Integration +3 More
Sendible Social Media Management

Sendible Social Media Management

By Sendible

(2 reviews)

Starting Price


Inclusive of all taxes

Sendible manages your social networks, schedule messages, engage with your audience and measure ROI from our all-in-one... Read More About Sendible Social Media Management
Dashboard Creation of publishing task templates Analytics +3 More
Clients Now

Clients Now

By Diginix

(2 reviews)


Diginix Digital Marketing Management is a complete solution that caters to small and medium businesses with digital mark... Read More About Clients Now
Create Account Update Account Connect Audience +5 More

Last Updated on : 24 Oct, 2021

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Digital Marketing Tools Reviews


Naveen Aggarwal

review for Press Advertising


"Customization is easy, comes with value added features and great support."

See All Press Advertising Reviews


Hemant Bishnoi

review for Wappblaster Data Extractor


"The data is private with this software. Most affordable data extractor for gathering unlimited information."

See All Wappblaster Data Extractor Reviews


Pranav Bhasin

review for Asana


"The ease of use and specific customizable features for each task."

See All Asana Reviews


Raj Gahlot

review for Trello


"Great service! Helped us narrow down the vendors quickly and gave us welcomed information on best practices as well."

See All Trello Reviews


Yash Singh

review for iMagic Bulk SMS Sender Software


"Thank you for your quick, professional, and knowledgeable service."

See All iMagic Bulk SMS Sender Software Reviews

Buyer's Guide for Top Digital Marketing Tools

Found our list of Digital Marketing Tools helpful? We’re here to help you make the right choice and automate your business processes. Let’s discover some of the essential factors that you must consider to make a smarter decision!

What is Digital Marketing Software?

Digital Marketing Software is an online solution that consists of various modules to help with different tasks related to digital marketing. There are several online digital marketing tools available for tasks such as:

  • Search Engine Optimisation (SEO)
  • Social Media Marketing (SMM)
  • Pay Per Click (PPC)
  • Affiliate and Inbound Marketing
  • Online PR

Digital marketing is a technique through which businesses can promote their products and services through online channels such as search engine ads, websites, and social media marketing through online marketing software. Businesses employ a variety of digital marketing tools for promotion, lead generation and increasing brand awareness.

A digital marketer’s main job is to monitor key performance indicators (KPIs) with the help of analytics to measure the performance of each channel.

Some of the common types of digital marketing tools & Online Platforms are:

Best Free Online Marketing Tools for 2020

  1. Bulk SMS Tools:

    Bulk SMS Software enables businesses to deploy SMS in large numbers to increase their consumer base. Bulk SMS online marketing tools are used to send promotional and transaction-related messages by institutions such as banks, media organizations, commercial brands, food delivery services, courier companies, etc.

  2. SEO Audit Tools:

    SEO audit tools help in performing SEO analysis on a website and to check if it complies with the best practices. SEO digital marketing platforms are also used to check the basic issues that affect the performance of a website.

  3. Plagiarism Checker Tools:

    With the help of a plagiarism checker, websites can check if their content is being used elsewhere without permission. Plagiarism checker digital marketing software helps in identifying similar or copied content on the web so that their website and page rank don’t decrease.

  4. Email Marketing Tools:

    With the help of a robust email marketing software, businesses can efficiently send promotional and informational emailers to their consumer base. Best digital marketing tools available in the market come with features such as delivery tracker and autoresponders.

  5. Content Management Tools:

    With this digital marketing platforms help of ECM tools, users can manage, capture, store and deliver data related to the different processes of the company. Enterprise content management tools help in overseeing the unstructured data that can be used by marketing executives.

  6. Mobile Marketing and Advertising Tools:

    With the help of online marketing tools, digital marketers can efficiently promote their brands via smartphones, tablets and other mobile devices. There are various types of mobile marketing tools, such as in-game advertisements, social media ads and promotions, and other apps.

  7. Social Media Analytics Tools:

    With the help of social media online marketing software, digital marketing professionals can monitor the brand’s presence across digital marketing platforms such as Facebook, Twitter, and Instagram, etc.

  8. Social Media Management Tools:

    With the help of social media online marketing tools, professionals can create, schedule, engage and monitor the media content that has been posted/advertised on platforms such as Facebook, Twitter, and Instagram.

  9. Digital Signage:

    Digital signage is the evolution of traditional Out of Home (OOH) media such as billboards and road signage, where visual and digital advertisements are displayed on monitors (LCD, LED) 

  10. WhatsApp Marketing Tools:

    With the help of WhatsApp Marketing Software, businesses can promote their business, products, and services via WhatsApp. Businesses can also send details about the customer’s transactions such as receipts and OTPs via this Messenger platform.

  11. Lead Generation Tools and Software:

    With the help of Lead generation online marketing tools such as LinkedIn Sales Navigator, Lead Forensics and Quora, digital marketing professionals can identify potential customers for their products or services.

  12. Google Trends:

    Google Trends helps in identifying and analyzing popular search queries depending on the language and regions.

  13. Google Keyword Planner:

    With the help of this software, digital marketing professionals can search for relevant and high-ranking keywords for Google ads and social media campaigns.

  14. Google Analytics Tool:

    Google Analytics helps measure your advertising ROI by keeping a tab on your social networking sites and applications.

  15. Facebook Analytics Tool:

    Similar to Google Analytics, FB Analytics helps in checking the performance of posts and adverts on social media platforms.

  16. HubSpot Marketing Tool:

    HubSpot is a comprehensive digital marketing software that helps marketers manage different aspects of social media and digital marketing.

Best Digital Marketing Tools

  • Hubspot
  • Ahrefs
  • Trello
  • Slack
  • Trello
  • Canva
  • MailChimp
  • Asana
  • BuzzSumo
  • Buffer

Digital Marketing Tools Price List In India

Digital Marketing Tools Cost
Best Digital Marketing Tools Price Ratings
Press Advertising ₹17700 4.4
SEO Powersuite ₹24697 /Year 4.0
Wappblaster Data Extractor ₹1770 Lifetime 4.3
Asana ₹824 /Month 4.8
Skyzone bulk SMS software ₹2950 /Lifetime 4.3
Hubspot Marketing ₹2891 /Month 4.3
Sendible Social Media Management ₹2395 /Month 4.6

FAQ iconDigital Marketing Tools FAQs

Digital marketing tools is system software for track and analyse the website stats and help to improve their performance on google search engines and other social media platforms. In the market, there are lots of marketing tools available online which help in paid and organic results, and also help to make marketers report with 99% accurate data history of website performance.


Yes, best online marketing tools to increase sales and business in the right direction. If you want to grow your small business online like other e-commerce then this is the best techniques to improve with online marketing tools in marketing management.

Types of online marketing tools to manage:

  • Social media marketing
  • Influencer marketing
  • Affiliate marketing
  • Email marketing
  • Content marketing
  • Search engine optimization (SEO)
  • Paid advertising
  • Social media posts
  • Reviews
  • Video testimonials
  • Hot streak notifications
  • Live Visitor counts

Top 18 list free online digital marketing tools for small business to improve presence online and free online competitor analysis.

  • Hubspot
  • BuzzSumo
  • Proof
  • Survey Anyplace
  • Trello
  • Google Analytics
  • MailChimp
  • Canva
  • Screaming Frog
  • Crazy Egg
  • HotJar
  • Hootsuite
  • Buffer
  • Slack
  • Followerwonk
  • Optimizely
  • Convert.com
  • Sniply
  • Secure Payments 5500+
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