What Is WhatsApp Marketing Software?

WhatsApp marketing software is a system that enables businesses to send marketing messages to their customers, subscribers, and even prospects via WhatsApp. It allows users to send bulk WhatsApp messages without even saving multiple contacts.

Why Do You Need Software For WhatsApp Marketing?

WhatsApp has become the primary medium of communication among individuals and businesses. Currently, more than 487.5 million users are actively using WhatsApp in India, which is increasing daily. This makes it a must-have platform for businesses to nourish their sales, customer service, and conversions.

Your business presence on WhatsApp gives your customers confidence because they feel they are directly talking to you. Moreover, prompt replies on WhatsApp speed up your sales process as all the queries, questions, and doubts can be cleared in the same moment, without delaying the process as in the case of emails.

What Makes WhatsApp Marketing Software An Ideal Marketing Tool?

WhatsApp Marketing System is an ideal marketing tool as it helps businesses to automate, categorize, and quickly respond to messages. It can send bulk messages to your targeted audience about customer service or advertise your new products. It also enables existing customers to receive alerts about the status of their orders, queries, or requests. WhatsApp can be used tactically to create a vast brand persona.

In addition, a WhatsApp marketing solution can help businesses run WhatsApp marketing campaigns. Businesses can also send promotional schemes, advertisements, and news about their products and services.

WhatsApp Marketing Software Features

• Bulk Messaging

  WhatsApp Marketing tool gives a bulk messaging service to you. This feature saves you from the hassle of saving every contact and messaging them individually. It also has the added benefit of increasing the number of people broadcasting your message from 256 to unlimited. It is a great way to market your products to your customers and retain them. All you have to do is to create a message and send it through the WhatsApp bulk message software.

• WhatsApp Campaign Management

  You can run your tailored marketing campaigns to reach more audiences using best software for WhatsApp marketing. This helps businesses, especially during festive seasons, to run offers or launch a new product.

• Customer Communication

  WhatsApp bulk message sender software can be utilized to boost your sales. Providing customers with constant updates, shipment tracking, and reviews from them can help grow your business. WhatsApp gives a 98 % response rate which is very good for getting new customers and spreading your business reach.

• WhatsApp Number Filter

  One of the critical functions of bulk WhatsApp sender software is that it helps you stay connected with your active customers and segregate them as per their requirements and activity. Bulk WhatsApp software’s number filter feature does the same. It can filter out contacts who are’ t responding, who have probably blocked or changed their numbers, take them out of the list, and declutter the process.

• WhatsApp Advertising

  A business that wants to flourish will have to advertise its products, and the WhatsApp marketing tool provides all the necessary tools cost-effectively. You can advertise through flyers and videos on WhatsApp.WhatsApp gives you an interactive platform to boost your communication with your customers.

  You can send bulk messages to your targeted audience to advertise your new launches, improved versions of existing products, new subscription plans, and more. You can also organize events where you can send customers an invitation.WhatsApp has a robust response rate that will help you understand your audiences’ responses to your products.

• Automatic Replies

  WhatsApp marketing software pro with autoresponder allows automatic responses to keep customers engaged even when your service champs are away. This feature is similar to Facebook messenger, allowing it to display professionalism.

• Digitalized Marketing

  Bulk WhatsApp Sender Software enables you to automate your messages and permits you to get control over them. By occasionally programming your WhatsApp Marketing campaign, you allow the software to do the pending work. This is an important module of any WhatsApp digital marketing software.

Benefits of WhatsApp Marketing Software

• Improved Customer Engagement: Customer engagement is an important factor for any business to flourish.WhatsApp marketing creates a direct communication channel between the customer and the business agent. WhatsApp’s assimilation as a marketing tool increases your response rate to all your customers. This platform allows you to send images and videos for a full-scale engaging marketing campaign.
• Easy Accessibility: WhatsApp marketing tool lets you connect to WhatsApp users, despite their location. This helps boost your business in any geographical area of interest.
• Interactivity with Customer: Bulk WhatsApp sender software boosts interactivity between the business and customer through engaging content. You can now broadcast all your media content to your contact list with a single click.
• Promotion and Advertisement: WhatsApp bulk software is a spectacular tool that lets you endorse your product to your customer without any issues. You can also inform multiple customers about your discounts and sales. It is a great advertising tool where you can share eye-catching creatives or videos.
• Marketing Survey: Users can conduct marketing surveys using the WhatsApp business marketing software. For example, when you are in the research stage of your product, you can send marketing surveys to your contacts through WhatsApp and understand their pain points.
• Analytics: The bulk WhatsApp software allows you to run analytics of all your WhatsApp chats and create a dashboard to read into the data and give insightful reports for your business to prosper.

How Can WhatsApp Bulk Sender Software Help Businesses Grow?

The best WhatsApp marketing tools allows businesses to communicate with their customers effortlessly by utilizing tools to automate, categorize, and quickly respond to messages.

The software can help you send messages in bulk to run online campaigns. You can also promote your marketing schemes and advertise your product and services.WhatsApp is also ideal for organizing events with your customers and employees.

How To Use WhatsApp Marketing Software?

WhatsApp provides an incredibly engaging rate of 98 %.WhatsApp is a professional and beneficial platform for engaging more people. Small to medium-scale industries can thoroughly use it to their advantage.

To use bulk WhatsApp marketing software, follow the below-given steps:

• Start by downloading or signing up for WhatsApp business software
• Create your brand persona with a business profile, add a catalog, and set automated messages to send quick replies.
• Build a contact list from different sources such as subscription forms, CRM, etc.
• Next, design your communication collaterals, do not limit yourself to just promotional content. Instead, try to include entertaining and educating content as well.
• Lastly, you must send the message or media with WhatsApp messaging.

Things To Consider Before Buying A Bulk WhatsApp Software

We recommend you consider the following features while selecting the right WhatsApp software for marketing.

• Must allow users to send bulk WhatsApp messages
• Offer a targeted search feature that helps you reach the audience.
• Enable you to access the recipient’s location to send localized communications
• Offer integration with other platforms like your website or landing pages
• Enable you to share multimedia files such as images, audio, video, GIFs, etc.

10 Best WhatsApp Marketing Software For Marketing

Here is the list of the best WhatsApp marketing software in India for businesses.

WhatsApp Marketing Tool Latest Trends

Digitization of Small & Medium Businesses: WhatsApp is a popular and widely used communication platform that has helped small and medium businesses to digitize themselves. It has become one of the primary digital tools that businesses are adopting to reach out to more customers while improving their service.

Multilingual WhatsApp Chatbot: A multilingual WhatsApp chatbot will help businesses reach out to more customers in local areas. They can easily connect to audiences in diverse locations in their preferred local language and overcome any linguistic barrier.

Conversation-Based Pricing Model: WhatsApp is planning to switch to a conversation-based pricing model from a notification-based model. So, in the model, brands will be charged for conversations, not for notifications. This will make WhatsApp marketing cost-effective for businesses and attract more and more brands to digitize through WhatsApp.

Enabling a Smooth Governance: During the COVID-19 pandemic, WhatsApp became the primary medium for communication. It helped the government to connect to more people with their helpdesk on WhatsApp.So, similar initiatives are expected to bridge the gap between the government and citizens for smooth governance.