Buyer's Guide for Top Email Marketing Tools

Found our list of Email Marketing Tools helpful? We’re here to help you make the right choice and automate your business processes. Let’s discover some of the essential factors that you must consider to make a smarter decision!

Buyers Guide Content

  1. What is Email Marketing Software?
  2. Email Marketing Software Features
  3. Top 10 Email Marketing Software In India Are
  4. Why You Need Email Marketing Software
  5. Benefits of Email Marketing Software
  6. Buy Email Marketing Software
  7. Mailing Solution

What is Email Marketing Software?

Email marketing software is used by businesses to create, launch, track & analyse email campaigns for promoting a company’s image or product/services. This digital marketing software utilizes email as the primary method of contacting & engaging with leads. The software’s goal is to nurture leads until they are ready to convert to customers. It’s designed to enhance efficiency by automating redundant activities of email marketing. Email marketing software also provides insights into a campaign’s success rate. It also helps companies in generating and maintaining brand-centric messaging across different email marketing communications.

Email Marketing Software Features

Segregated Email Lists

Mailing Lists: Mailing lists can be configured for quick selection of the recipients categorized as per specific concerns such as vendors’ list, employees’ list, customers’ list, etc. These lists can be created, modified, and removed as when and when required.

Customizable Design Templates

The success of any email marketing campaign is partly dependent on email design i.e., the look of your layout, call-to-actions, and subject lines. Email marketing software allows users to customize their email designs. It lets you change design elements that are detrimental to the campaign & to make tweaks that prevent the possibility of your email being tagged as spam. Some email blast software also comes with WYSIWYG (What You See Is What You Get) editor, more advanced editing and designing option.

Tracking and Reporting

Email marketing systems come with analytics and success measure dashboards which you can use to measure email marketing results. Based on the success or failure of a campaign, you can divide the budget for future campaigns accordingly. This data can be used, at a later stage, for reports generation. These reports can highlight different aspects of your email campaigns such as open rate, bounce rate, unsubscribes, and many more.


With mass email marketing software, you can perform different tests to optimize your campaigns & making them more effective, before sending them out. The standard test which most email broadcast software provides is the standardized A/B test. A/B testing (or, split testing) is used to compare two variations of the same product/service, to test the variant that elicits a more positive response from consumers. Bulk email marketing software can be used to not only perform A/B tests on entire emails but also on separate sections of the email. It informs you of the click-through rates (both positive and negative) and evaluates spam compliance which indicates whether your emails are effective or if they are more likely to be pushed to spam.


Auto-responders are an important part of every email marketing solution. Auto-responders help in automation by sending out response mails, so your team doesn’t have to do it. It helps in improving your conversion rate by informing when your customers receive your email. Auto-responders can also be used to notify customers about promotions and discounts, as well as to confirm subscriptions of your website. You can use auto-responders for follow-ups & offer free trials to new & unfamiliar audiences.

Merge Tags

This tool lets users replace different variables in an email with a more personal element, usually a recipient’s name. Consequently, your email exhumes more warmth, and increases customer satisfaction, as they are more likely to respond to their names as opposed to generic salutations. You can also use merge tags to send coupon codes specific to a recipient and avoid duplicates.

CRM Integration

Almost all email marketing tools integrate well with popular CRM software. This helps in aligning sales and marketing activities. Leads obtained using CRM software can be added to your mailing list, to be included in your email marketing campaigns. CRM also provides context to your email lists like demography, purchase history and engagement. Furthermore, recipients who respond positively to your email can then be guided to the sales pipeline for lead nurturing.

Social Media Integration

You can integrate your social media accounts such as Facebook, Twitter, and LinkedIn pages with email marketing services. This feature can be used to invite customers in your mailing list to like your pages and, to assess the number of folks who access your social media page by clicking on links inside the email.

Address Book

Address books contain the details of the frequently contacted people. The address book helps users to auto-select a specific contact while only initial characters of the contact name are input thereby preventing typo errors and instant contact address insertion to send an email.


Emails can be filtered sender-wise, date-wise, subject-wise, and based on other filters effortlessly so as to keep the clutter away and email streamlining.

Advanced Search

Advanced features are provided to search a specific email so as to ease the concern of the users in finding a specific email.

Priority Inbox

Incoming email can be prioritized allowing users to read and respond to the most important email messages on the go.

SMS Integration and Notification

Email solutions can also be integrated with the SMS facility to notify the users about recent email messages.

Top 10 Email Marketing Software In India Are

  • SendBlaster Newsletter Software
  • Juvlon Email Marketing
  • HubSpot is the best email marketing automation tool
  • Wix ShoutOut
  • MailChimp
  • Zoho Campaigns use free trial version
  • Elastic Email
  • MailJet
  • SendinBlue
  • iContact Pro

Why You Need Email Marketing Software

Email marketing is a highly effective marketing strategy, for small & large businesses alike. Every day, 205 billion emails are sent, and the number of email users is predicted to be three billion by the year 2020. Given such vast numbers, marketers prefer email communication as it helps in acquiring & retaining more customers. Additionally, emails record a higher conversion rate than the combined power of social media & search.

So what role does email marketing software play in the above segment?

Email messaging software comes with tools that help companies capture lead information, segment & categorize, automate mail delivery and track different metrics associated with the success and failure of email campaigns. Email marketing tools help a company in targeting prospects better, distributing content and reducing marketing costs. Some major features of this software include: -

  • Automated Email Delivery
  • Creating Permission-Based Mailing Lists
  • Inbound Lead Generation
  • Tracking Opening Rate & Bounce Rate
  • Analysis of Email Data Received from the Above Point
  • Bulk Email Sending Capability
  • Email Backup Software
  • Live Chat & Video Chat

Benefits of Email Marketing Software

Email marketing software is helpful for companies to sell products & services, communicate with customers and to obtain feedback. It also provides email security with backup options. The main advantages of using mass email marketing software are: -

Targeted Marketing: Email blast software allows you to carefully target specific demographics, based on a chosen criterion. It lets you customize your message in accordance with what customers are likely to respond to. As a result, it has a direct impact on making higher conversions.

Measured Effects: Email marketing software helps you in forecasting outcomes & results. With an effective solution, you’ll be able to draw real & achievable metrics such as open rates, delivery success, subscriber retention etc. Using this tool, you will be able to estimate the recipient’s responsiveness, and use this data to target such customers in subsequent campaigns.

Cost-Effectiveness: The best advantage of using an email management system is how cost-effective it is and how well it improves your ROI. Using identifiable metrics, you can understand the best email practices, target better and subsequently, increase the likelihood of more conversions leading to more revenue.

Easier Channel of Communication: Bulk email marketing software helps in maintaining an easy communication channel with your customers. Not only can you communicate quicker, but response generation and measurement is also performed faster. Plus, emails are mostly a free service so no postal stamps or mailing costs need to be borne by the company. Additionally, it is easier to use emails and ask subscribers to share your content on social media and among their circles.

Improved Brand Awareness: Email marketing helps you in improving brand awareness and in enhancing its image. Each email you send, adds value to your marketing if it has been designed to attract enough attention.

Efficient Email Automation: Sending 1,000 emails manually is an abhorrent waste of your time. Sorting through email addresses, compiling the email and sending them manually, will lead to an effort that can be better spent on more productive tasks. Email broadcast software automates the entire email campaign process, starting with recipients sorting to scheduling emails and generating feedback reports, helping in marketing automation.

Better Ticket Monetization: Customer complaint tickets and emails can be used as additional contacts to add to your mailing list. If the issue is resolved to customer satisfaction, including them in your email campaign could generate additional sales.

Social Media Channel Promotion: You can use email marketing tools to connect your email with your social media pages, allowing cross-channel promotions. If you have a large mailing list, this is a good way to move subscribers to your social channels.

Buy Email Marketing Software

Price isn’t the only factor that should factor into your purchase decision. What you need, is to have features mentioned above in an email marketing software, plus a few other factors. The things to look out for before buying bulk email marketing software are: -

Ease of Use: Any email marketing software you purchase should be easy to use and intuitive.

Responsive Display: Customers, these days, tend to access their emails via smartphones or tablets. Any email marketing system of your choosing should be capable to display emails on mobile apps.

Feature Set: Go for a solution that ticks all the boxes in your checklist. Don’t compromise on features you need presently or add features you’ll require in the future. Any missing feature will simply diminish the potential of your marketing effort.

Number of Emails Per Month: Many email marketing solutions limit the number of emails you can send in a month. This can be especially frustrating if you have a large mailing list. Go for a solution that allows you to send unlimited emails to maximize your customer base.

Integration Capability: Your email marketing system should easily integrate with your CRM and help desk solutions. This allows you to conveniently share customer data for sales, marketing, and customer service. Furthermore, the email marketing solution should allow for importing/exporting CSV, txt, and other common file formats.

Mailing Solution

Email is the most useful way of online communication in any profession these days. Whether sending information to multiple recipients or sharing any update, a pre-defined mailing list helps a lot in quick communication over the internet. Businesses are also using email marketing software to promote their products and services. Email software help enhance business productivity cost-effectively.

Author: Kalpana Arya

Best Email Marketing Tools in 2022

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(Showing 1 - 20 of 76 products)

Salesforce Marketing Cloud

By Salesforce

Price On Request

Salesforce Marketing Cloud is a marketing automation software that enables organizations and marketers to deliver targe... Read More About Salesforce Marketing Cloud


By Dunes Factory

Starting Price


Inclusive of all taxes

PriMailer is a web-based, bulk email marketing tool that can be used to send emails in bulk. From large enterprises to... Read More About Primailer

Zoho Mail

By Zoho by Target Integration

4.8 (4 reviews)

Starting Price


Inclusive of all taxes

Zoho Mail is a tailor-made business email software that caters to the communication needs of an organization. Zoho mail... Read More About Zoho Mail

Mail Merger Toolkit


4.9 (2 reviews)

Starting Price


Inclusive of all taxes

Mail Merge Toolkit is an add-on feature of Microsoft Office that can integrate mail-merging abilities with Word, Publi... Read More About Mail Merger Toolkit

Our implementation time is usually 3 – 5 business days. However, if you need any custom integrations done, it can take longer.

Email marketing software helps you in reaching out to more people at once, to encourage them to purchase or subscribe to your business’s product/service.

There are four foundational metrics that you should measure to track the success of your email marketing efforts. They are inbox delivery rates, bounce rates, spam reports & unsubscribes.

Yes you should. This software helps you in not only lead generation & nurturing, but in targeting new & hitherto unknown consumers who could be potential customers.

Zoho Email Campaigns

By Zoho by Target Integration

Price On Request

Zoho Email Campaigns is a complete Email Marketing Tools designed to serve Startups, SMBs, SMEs and Agencies. This Email... Read More About Zoho Email Campaigns


By Freshworks

4.5 (1 reviews)

Starting Price


Inclusive of all taxes

Freshmarketer is one of the best marketing automation tools available, currently used for optimizing the performance of... Read More About Freshmarketer

Zoho Campaigns

By Zoho by Target Integration

4.5 (4 reviews)

Starting Price


Inclusive of all taxes

Zoho Campaigns is a cloud-based email marketing software relied upon for creating, tracking and sending emails for camp... Read More About Zoho Campaigns

MapiLab Send Personally


4.7 (3 reviews)

Price On Request

Create personalised email messages and reach out to as many recipients as you want with a single tool – Send Pers... Read More About MapiLab Send Personally

HCL Verse


4.4 (2 reviews)

Price On Request

HCL Verse is a state-of-the-art email management software that enhances online connectivity with business associates,... Read More About HCL Verse


By Impressive Star

Starting Price


Inclusive of all taxes

Tally.SANDESH is one of the best email security solution and an add-on tool on Tally which delivers push messages from t... Read More About Tally.SANDESH

Wegus Email Marketing

By Wegus InfoTech

Price On Request

Wegus Email Marketing is a complete Marketing Tools designed to serve Startups, SMBs, SMEs and Agencies. This Marketing... Read More About Wegus Email Marketing

Microsoft Office Exchange Essentials

By Microsoft

Starting Price


Inclusive of all taxes

Microsoft Office Exchange helps you collaborate on your critical documents and gives you a focused inbox that prioritize... Read More About Microsoft Office Exchange Essentials

Exchange Online Archiving for Exchange Online CSP

By Microsoft

Starting Price


Inclusive of all taxes

Exchange Online Archiving for Exchange Online CSP is a complete Email Marketing Tools designed to serve Startups, SMBs,... Read More About Exchange Online Archiving for Exchange Online CSP

WappBlaster Email Marketing Software

By Wapp Blaster

Starting Price


Inclusive of all taxes

WappBlaster Email Marketing Software is a complete Email Marketing Tools designed to serve Startups, SMBs, SMEs and Agen... Read More About WappBlaster Email Marketing Software

Qnvert Email & SMS Marketing Solution

By Qnvert Marktech

Starting Price

₹25,370/Monthly (for 2 Users)

Inclusive of all taxes

Qnvert is one of the best email and SMS marketing solutions, also used for performing marketing analytics. The softwar... Read More About Qnvert Email & SMS Marketing Solution

Clickback Mail

By Clickback

4.5 (2 reviews)

Starting Price


Inclusive of all taxes

Clickback is a cloud-based email lead generation and website visitor tracking software that allows its users to send em... Read More About Clickback Mail

SendBlaster Newsletter Software

By SendBlaster

4.7 (2 reviews)

Price On Request

SendBlaster Newsletter Software is one of the best bulk email software to manage mailing lists and marketing campaigns... Read More About SendBlaster Newsletter Software

Juvlon Email Marketing

By Niche Software

4.7 (5 reviews)

Starting Price


Inclusive of all taxes

India's popular Email Marketing and SMS Marketing Software to help you send bulk emails totally hassle-free. New Advance... Read More About Juvlon Email Marketing

Zimbra Collaboration

By Synacor

4.4 (2 reviews)

Price On Request

Zimbra Collaboration is a mail management software that lets you collaborate with your colleagues and other business par... Read More About Zimbra Collaboration

Birdie EML to PST Converter

By Birdie Software

4.5 (1 reviews)

Starting Price


Inclusive of all taxes

Birdie EML to PST Converter is an essential email migration solution designed for companies to recover crucial files,... Read More About Birdie EML to PST Converter

Last Updated on : 05 Oct, 2022

What are Email Marketing Tools?

Email marketing software is used by businesses to create, launch, track & analyse email campaigns for promoting a company’s image or product/services. This digital marketing software utilises email as the primary method of contacting & engaging with leads.

Email Marketing Tools Comparison

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Email Marketing Tools Price List In India

Email Marketing Tools Cost
Best Email Marketing Tools Price Ratings
Zoho Mail ₹835 4.7
Mail Merger Toolkit ₹2332 4.8
Freshmarketer ₹5470 /month 4.5
Zoho Campaigns ₹17700 /Month 4.4
Clickback Mail ₹28910 4.5
Juvlon Email Marketing ₹18171 /Year 4.6
Birdie EML to PST Converter ₹2395 4.5

Email Marketing Tools Reviews


Vasudev Kalra

review for Freshmarketer


"optimizing the performance of a website as well as nurturing customer relations"

See All Freshmarketer Reviews



review for Zoho Campaigns


"This was a great resource. I had no idea to where to start. The team checked what I needed and helped point me in the right direction. I would recommend this to any company."

See All Zoho Campaigns Reviews


Dan Tan

review for MapiLab Send Personally


"Send Personally saves any additional performance timing. Best part is that it lets you add another docs HTML which is used or created on other site."

See All MapiLab Send Personally Reviews


Gori Gori

review for Clickback Mail


"extremely helpful team who did everything they could to help solve our issues"

See All Clickback Mail Reviews


Chirag Koshti

review for SendBlaster Newsletter Software


"Techjockey was very helpful in Providing me the information I requested. I would always recommend Techjockey"

See All SendBlaster Newsletter Software Reviews

FAQs About Email Marketing Tools

The right email marketing software gives you a contact database which can be filtered to identify ideal prospects & provide relevant data on them. This sales automation software’s data can be used to improve your campaigns and consequently, score more leads.

When you purchase this software, your employees will be briefed & trained by professionals on how to best use the solution. So, no you need not dedicate a lot of resource into training your employees.

Yes, you can import contacts from Excel spreadsheets and most other data sources, to the email marketing software.

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