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Best Customer Relationship Management Software For Small Business

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Realkeeper

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₹ 1,200.00 /Month 15% OFF

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₹ 8,000.00 /user/month

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ISP CRM Solution

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₹ 999.00 /month per user

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Dquip Generic CRM

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Cable TV CRM

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Service CRM

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₹ 25,000.00 Lifetime

Koops CRM

by KOOPS

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₹240.00

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Lead Management
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task management
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Zoho CRM What is Zoho CRM? Zoho CRM is one of the best customer relationship management software for...

by Zoho

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₹500.00/User

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Analytics & Reporting
Marketing Management
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Performance Management
Mobile App
Sales Management
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Social Media Integration
Omnichannel
Boost Productivity
Dashboard
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Dataman Grahaak CRM What is Dataman Grahaak CRM? Dataman Grahaak CRM is a comprehensive solution for customer relatio...

by Dataman Computer Systems

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₹500.00

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Tele Calling Module
Contacts
Follow up
Notes Manager
Email Management
Leave Approval/Rejection
Sales target
Geo Location Testing
Performance Reports
CRM & Sales Reports
Task Management
Tour Plan
Payment Ledger
Expenses Management
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Realkeeper What is Realkeeper? Realkeeper is a lead tracking mobile application for the sales team. This app...

by Realkeeper

(1 reviews )

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₹1,020.00/Month
₹1,200.00/Month

15% off

Features :

Lead Management
Billing & Invoicing
Tax Management
Inventory Management
Expenses Management
Email & SMS Integration
CRM
Quotation & Estimates
Payment Handling
Customer Management
Mobile App
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Service CRM Smart logic is a crm software all aware of the growing significance of the Internet in our live...

by Smart Logic

(4 reviews )

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₹25,000.00Lifetime

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Inventory Management
Quotation Preparation
Service Management
AMC Management
Complaint Management
Payment Management
Employee Management
Customer Management
Multi User
Import/Export Management
SMS integration & Notification
Analytics & Reporting
Email & SMS Integration
Import / Export Management
Quotations and Invoicing
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1522 Interested
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Salesforce CRM One of the best Sales Cloud based best CRM software that help organizations manage sa...

by Salesforce

(3 reviews )

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₹21,000.00/month

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Accounts Management
Opportunity Management
Lead Management
Lead Scoring
API
Workflow Management
Case Management
Contract Management
Collaboration
Order Processing
Data Storage
Integration
Permission Management
Sales Management
Contact Management
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STB-CRM STB-CRM software has been designed to fasten and ease the Set-top box billing process. It lets cable...

by FloraSoft

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Starting Price

₹10,000.00

Features :

Billing & Invoicing
Customer Management
Analytics & Reporting
Multi Location
SMS integration & Notification
Mobile Support
Task Management
Contact Management
Complaint Management
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Bizapp CRM Software Bizapp crm software is a SAAS product, provides an organization to process their sales and manage th...

by Bizapp

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₹5,000.00Per Year

Features :

Campaign Management
Lead Management
Meeting
Prospect and funnel management tools
Order Management
Product Management
HR Management
Service Desk Management
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Microsoft Dynamics 365 for Sales

by Microsoft

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₹6,280.00

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1439 Interested
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TechnoBase CRM TBS CRM software empowers small to large-sized organizations with a complete Customer Relationship L...

by TechnoBase It

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₹30,000.00

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Lead Management
Order Management
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Role Management
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Leadsquared Sales-CRM Increase the sales velocity of your business. Software systems for sales & marketing should capt...

by Leadsquared

(2 reviews )

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₹15,000.00/User per month

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Lead Management
Sales Management
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Lead Distribution
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WTM Sales CRM Software WTM Sales is the best CRM Software is one of the best sales force automation software that allo...

by WTM IT

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₹700.00

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CRM
Sales Management
Lead Management
Account Management
Opportunity Management
Territory Management
Sales Forecast
Inventory Management
Campaigns
Customizable Dashboard
Reports
Events and Tasks
Call Logs
Role-based permissions
Mass Email
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Soffront CRM Soffront is the only company to provide best CRM and Marketing Software and Services. Marketing...

by Soffront

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₹2,450.00/User/Year

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Lead Management
Quotation & Estimates
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Reporting & Analytics
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R Plus CRM Increase the productivity of sales and marketing by our CRM Software. You can boost your busin...

by Refux Software

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Starting Price

₹15,000.00/year

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Email and Document Sharing
Analytics & Reporting
Customer Information System (CIS)
Lead Management
Alerts & Notifications
Billing & Invoicing
Sales Management
Dashboard
Surveys & Feedback
Inventory Management
Mobile App
Accounting & Taxation
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BizplusCRM BizPlus CRM desktop based functions and sustains customer relationship, track engagements, and sales...

by Landmark Techedge

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₹8,000.00/user/month

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Enquiry Management
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Sales Management
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Complaint Management
IVR Facility
Multilingual
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Database Tools
Analytics and Reporting
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Product Management
Bulk messaging
AMC Management
Barcode Scanning
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amoCRM amoCRM is the top crm software adds a whole set of messaging apps to the arsenal, equipping the...

by AmoCRM

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₹1,050.00

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Contact Management
Lead Scoring
Sales Pipeline Tracking
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Email Marketing
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Realvolve Real Estate CRM Realvolve is known as the top crm software, it is the new standard for real estate technology. Realv...

by Realvolve

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₹2,870.00/month

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Contacts
Properties And Transactions
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Communication
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Microsoft Dynamics 365 Team Members

by Microsoft

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₹530.00

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SalesBabu CRM What is SalesBabu CRM? SalesBabu is one of the best CRM software available in the Indian ma...

by SalesBabu

(5 reviews )

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₹9,000.00Per User Per Year

Features :

Contact Management
Customer Database
User Activity Monitoring
Manage Quotations
MIS Reports
Reminders and follow ups
Shift/Daily Report
Analytics & Reporting
Lead Management
Sales Forecast
Sales Management
Sales Orders
Service & Support
Multi Currency
Admin Control
Daily call reports
Dashboard
Document Management
Knowledge Base
Accounting
Site of Installation
Service Engineer Report on Installations
AMC / Service Reminders
Integrate your PMS
Complaint Management
Service Charges applicable
Warrantie & Reminders on Expiry of Warranty Period
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Toast CRM The Toast CRM is a complete SaaS-based best crm tools for sales force automation. It used to easily ...

by Toast

(2 reviews )

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Starting Price

₹12,600.00/User

Features :

Mobile Support
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Analytics & Reporting
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Last Updated on : 23 Feb, 2020

Buyer's Guide for Top CRM Software

Found our list of CRM Software helpful? We’re here to help you make the right choice and automate your business processes. Let’s discover some of the essential factors that you must consider to make a smarter decision!

What is CRM Software?

CRM Software (customer relationship management software) is a system application which helps to manage client’s database and relationships, tracking leads, assigned tasks, progress and analysis reports, schedule appointments. CRM system offers to maintain healthy long-term relationships with their clients. CRM software caters to the need of different business functions like sales, marketing and customer service. It brings all the information into one system which helps in the efficiency and productivity of the whole organization. Whether you are a start-up or a well-established organization, a CRM software is something you should use.

CRM Software Features

Contact Management

It is organized and stores your customer data at a centralized location. Information such as contact details, transaction, demographics, customer interactions, and other data can be easily saved and retrieved with a CRM.

Reporting & Analytics

All that customer information is moot if you can’t use it to improve your marketing, sales and customer service. The reporting & analytics module of CRM tools aggregates these streams of data into comprehensive reports which help in spotting patterns, trends, behaviours, and other similar insights. CRM solutions can also generate real-time data, which makes reporting timelier and more accurate.

Here are the best crm tools list

#1 Salesforce crm (Starting price 21,000)
#2 Service crm (Starting price 25,000)
#3 STB-CRM tool (Starting price 10,000)
#4 Technobase crm (Starting price 30,000)
#5 Bizplus crm tool (Starting price 8,000)
#6 HubSpot CRM (price on request)
#7 SugarCRM (price on request)
#8 Leadmaster (Starting price 10,500)
#9 SalesBabu CRM Tool (Starting price 9,000)
#10 Salesfusion CRM Tool (Starting price 70,000)

Lead management

From prospecting to conversion, CRM software has a role to play in the entirety of a lead’s journey through the sales funnel. The lead management feature of CRM lets you track sales activity, deal status, and tasks, and move them through sales stages. Lead management works in tandem with contact management, for you to be capable of viewing customer interaction and profiles in one window.

Deals and Tasks

With CRM, you can add, assign, and track actionable items and feed them into the sales pipeline. Deals and tasks can be automatically created with customer data as well as, updated with real-time information.

Campaign management

The campaign management feature of CRM helps in managing marketing & sales campaigns from start to end. This includes setting up the target audience and customers, automating workflows, and measuring success based on clearly defined metrics.

Email tracking

CRM system can track email impressions and clicks & works with popular email solutions like Gmail, Outlook, and MailChimp.

Social media management

You can consolidate and manage your social media accounts on one platform. It tracks your business’s social media activity and assesses success metrics such as likes, comments, mentions, and shares, for effective customer management.

CRM Software Process

In our global economy, companies buy, sell and communicate in countless ways. The market is brimming with competition, each of whom is fighting for a piece of success. In such a capitalist environment, commoditization is an important goal to be attained by most companies. And customers are at the heart of this. Happy customers share their experience with the world, as do the unhappy ones. Businesses have risen and fallen due to reviews and experiences shared on Facebook, Twitter, Zomato, LinkedIn etc.

CRM software helps businesses gain the upper hand in trend analysis in sales, which is the leading indicator of revenue and profit metrics. Marketing automation software helps you in managing leads acquired, tracking lead movement through the buyer’s journey as well as in assigning leads to sales representatives.

Most importantly, CRM solution helps you understand what your customer seeks. A combination of customer relation & nurturing features lets you use top CRM software to get aggregated customer data that offers insights to help you make better business decisions.

Types of CRM Software System

CRM For Real Estate, CRM for Call Center, Restaurant CRM System, CRM in Banking Sector, CRM for Travel Agents, CRM For BPO, CRM Marketing, CRM For Sale.

CRM Marketing

The marketing module of any CRM software is a feature exhaustive segment, one that encompasses the entirety of an organization’s marketing efforts. The CRM software for marketing helps businesses in understanding consumer behavior and in tackling their specific marketing needs. Businesses can also create customer personas using CRMS, which encapsulates the defining features of their target audience. This helps in creating campaigns most likely to deliver results.

CRM’s marketing module also helps in identifying the best time to promote services to potential customers and use the data from such campaigns to expand the list of prospects. Customer relationship management software will help users target the right leads at the right time with the right resources.

Marketing automation and optimization is by far the most valuable feature of a CRM software’s marketing module. Marketing automation is the process of using client management software to perform repetitive marketing tasks designed to nurture sales leads, personalize marketing messages and content and in the process, save marketers’ time and effort. CRMs guide users in how to run promotional campaigns, and market products to unfamiliar audiences who will statistically be interested. The powerful customized reports delivered by CRM also gives a clear insight into the reach and success of a campaign, along with the overall sustainability of your customer relationship management strategy. Instead of wasting hours analyzing financial data, CRM enables businesses to look at demographic data, to create more effective and result-oriented campaigns.

CRM for Sales

The sales module of a sales CRM software helps in managing the sales cycle. Once a lead’s information has been entered into the CRM system, the software will walk it through the sales process. Every time a salesperson interacts with a lead, they can record the details of the conversation into the CRM system. This is effective when salespeople interact with the lead again, as they can simply refer to the details of the previous conversations & actions which have been taken. That’s because, at the end of the day, CRM solutions is a digital repository of calls, messages & documents. This means that when a customer refers to some action taken in the past, the salesperson has that information at his or her, fingertips. As the lead progresses through the sales funnel and is eventually converted to a customer, their progress is recorded with an online CRM software, for recordkeeping and analysis purposes.

CRM Tool for Customer Relations

CRM software enables users to get a 360-degree view of their customer, which can then be used to create highly customized offers based on interests, purchase history, position in sales funnel and more. Users can use the data in CRM to keep their existing customers updated with company news, offers, and other initiatives. CRM tools also allow businesses to segment customers and address the right audience with the right message.

A CRM customer service module is effective in the after-sales process. Once a customer makes a purchase and uses the product/service, the sales team can contact him/her to get their feedback. This feedback can be recorded into the CRMS and can be used for a company’s reputation management. Additionally, feedback helps in creating an understanding of both products being sold and the effectiveness of the sale process.

A key benefit of CRM’s customer service module comes with the consolidation of communication across channels. A customer might raise an issue in one channel – let’s say Facebook – and then switch to call or emails to have it resolved. A CRM platform allows you to manage inquiries, complaints, and feedback across channels, without losing a beat.

CRM Software Benefits

Gain Insights To Make Better Decisions

With CRM software, you can consolidate and analyze customer data to look for patterns, trends, and insights crucial for making strategic marketing decisions. You can also use customer data accumulated from different sources like social media posts and sales data to assess the overall sentiments on your brand.

Increase Sales Opportunities

With data obtained from CRM, you can qualify new leads faster and focus on prospects. You can also view customers who are up for an upsell, cross-sell, or sort out and reactivate dormant customers. Likewise, better engagement means happy customers and profitability.

Better Time Management

With a CRM, salespeople can optimize their daily schedule and prioritize tasks to ensure customers aren’t ignored and key prospects are contacted on time. In fact, CRM allows salespeople to spend more time with customers, which leads to more deal closure and a stronger customer base.

Customer Segmentation Made Simpler

CRM’s capability to organize customer data in a centralized database lets anyone with access get a 360-degree view of their behaviour. Based on customers buying pattern, purchase capability and other factors like location, gender, age, etc, customer segmentation becomes much easier. Information such as contact details, demographics, transaction history, online engagement is easily retrievable with tags and filters.

Align Sales and Marketing

The sales module of CRM software provides field data which helps in crafting marketing campaigns. On the other hand, marketing provides sales with new leads and prospects. Both divisions can share contacts, deals, and insights that fast track the sales cycle.

Make Accurate Sales Forecast

With a clear sales pipeline as provided by CRM, it’s easier to view and analyses what deals and tasks are coming in and out and, what is moving and stagnating, giving you patterns for forecasting.

Keep Track of Customer Social Posts

You can manage your social media pages from one place, making it easier to respond quickly to customer rants, praises, and brand mentions.

Accumulate Data Fast

Marketing insights, sales numbers and customer feedback are all accumulated by a customer relationship management software. Teams don’t have to waste time collecting data across platforms as CRM does that for them. It allows for quick and easy analysis of data.

Mobile-Friendly CRM

Almost all CRM solutions can be used on Android and iOS-based devices, while others have mobile responsive sites.

Cloud-Based Online CRM Software Solution

Most client relationship manager tools are available as a cloud-based model. Cloud solutions remove the need for maintaining hardware and is a safer option for businesses. That’s because in case of property damage caused by a myriad of reasons (earthquake, fire, flood, short-circuiting), your company’s data remains securely stored on a remote server. This ensures that your data isn’t lost, and you don’t have to start from scratch.

Buy CRM Software Online (Things To Be Consider Before Buying CRM)

Buying a customer relationship management software for your business can be a tedious task. However, making the right decision about your CRM software will help you save time and resources and ensure higher profitability.

Define Your Need

First things first, you need to ask yourself a few questions. What’s your end motif from a CRM software? Are you looking to automate your marketing or to perform successful customer experience? Is sales lead generation & management your primary objective from using a CRM?

The answer to these questions will help you make the right decision before buying a CRM. Depending upon your business plan, you can opt for the right set of features.

Ease of Use

If your CRM is difficult to use, it will be a massive strain on budget and resource, eventually affecting your bottom line. A CRM software should help you increase your business’s profitability and stay ahead of the competition. As a result, always look for a CRM that you can easily use and understand, without too much effort.

Vendor Support System

How quick is the response time from vendors in case of problems? If you face problems while using CRM software, you will require immediate support from the vendor. Delay in support, can take a serious toll on your workflow. Ensure that whatever vendor you choose, their response time is quick, effective and supportive.

Best CRM Software list for Small Businesses in India

Sugar CRM
Salesforce
Hubspot
Zoho CRM
Kapture crm
Infusionsoft
Hatchbuck
NetSuite CRM+
Infor CRM

Let’s explore how this above-mentioned CRM software can help small businesses in India to reduce efforts in managing customers.

Sugar CRM

SugarCRM is one of the premium CRM software for sales and marketing. This company is based in Cupertino, California that delivers the best all-around value of any CRM.

Key Features of Sugar CRM

Sales-force automation
Marketing Campaigns
Customer Support
Collaboration
Mobile CRM
Social CRM & Reporting

Salesforce CRM

Salesforce.com is known as one of the premium CRM software for sales and marketing. It is a US-based MNC headquartered in San Francisco, California that developed Salesforce, an exhaustive CRM solution. Additionally, with Salesforce CRM, you can execute Sales Forecasting, Workflow and Approvals, Files Sync and Share.

Key Features of Salesforce CRM

Contact Management
Opportunity Management
Lead Management
Email Integration

Hubspot

It is known as one of the most popular and cheapest CRM tool in India for SMBs and B2B Companies. This platform is mainly used in marketing, sales, customer service, and CRM software. It comes under one of the top rating CRM software because it's intuitive interface, flexibility, and well-rounded set of features.

Key Features of Hubspot CRM

Automated logging and updating of customer deals
It can easily make and record sales calls, send emails, schedule tasks and more
Automated email tracking options
Real-time email metrics with click-through rates

Zoho CRM

It is one of the cheapest CRM software in India. Zoho CRM software helps you track leads, optimize your sales activities, and close deals faster.

Key Features of Zoho CRM

Multi-channel communication
Sales performance
Sales productivity
Extensive customization
Automation and enterprise readiness

Kapture CRM

Kapture CRM comes with the lowest price as compared to other CRM software. It is a user-friendly and fully-customizable CRM platform that enables you to grow your business by automating all your sales, marketing, customer service, distribution, and collections processes effortlessly.

Key Features of Kapture CRM

Calendar management
Call center management
Campaign Management
Contact Management

Infusionsoft

Infusionsoft is a cloud-based marketing solution that offers customer relationship management (CRM), marketing automation and e-commerce functionalities in a suite. It is known as one of the top rating CRM headquartered in Arizona, United States. It helps small businesses across various industries that deliver sales volumes and customer service experiences.

Key Features of Infusionsoft

Marketing automation
Multimedia marketing management
Payment processing
Ecommerce

Hatchbuck CRM

Hatchbuck CRM is a fully-integrated marketing solution that is specially designed for SMBs. This crm software is perfect for different businesses including teams in advertising, real estate, hospitality, consulting, and more.

Key Features of Hatchbuck CRM

Ability to manage contact
Automate follow up through drip campaigns
Track success through the analytics dashboard
provides insights into sales and marketing data

NetSuite CRM

NetSuite’s CRM software is the cloud solution that delivers a real-time,360-degree view of your customers. It helps you in tracking all activities your clients and visitors make on your website and imports all their data into the system.

Key Features of Netsuite CRM+

Customer Management
Time tracking
Lead management
Email marketing
Campaign management

Infor CRM

Infor CRM is known as one of the cheapest Customer relationship management software that offers a flexible system for managing relationships, information, and CRM. It provides capabilities for managing sales, marketing, and customer service activities and information across the enterprise. It provides a complete view of every customer touchpoint across your sales, marketing, customer service, and support teams that will enable you to maximize the impact of every interaction.

Key Features of Infor CRM

Multi-channel communication
Reports and analytics
Cross selling tools
Personalized Communications

CRM Software

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Many businesses go through a rough patch because of the lack of any organized process for keeping meaningful relationship with customers. You need to take an immediate step if your CRM efforts are also falling through the cracks. Give a kick start to your sales and customer service initiatives by ad...