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Buyer's Guide
Best Alternatives of Salesforce CRM Software For Small Business
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Supported Platforms :Deployment :- 1496 Interested
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Supported Platforms :Deployment :- 1551 Interested
- 1034 Added to Cart
- 2083 Requested Call Back
Service CRM Smart logic is a crm software all aware of the growing significance of the Internet in our live...
by Smart Logic
Starting Price₹25,000.00LifetimeFeatures :Supported Platforms :Deployment :- 1239 Interested
- 909 Added to Cart
- 2194 Requested Call Back
Salesforce CRM One of the best Sales Cloud based best CRM software that help organizations manage sa...
by Salesforce
Starting Price₹21,000.00/monthFeatures :Supported Platforms :Deployment :- 1361 Interested
- 1116 Added to Cart
- 2396 Requested Call Back
Supported Platforms :Deployment :- 1280 Interested
- 1144 Added to Cart
- 2684 Requested Call Back
Bizapp CRM Software Bizapp crm software is a SAAS product, provides an organization to process their sales and manage th...
by Bizapp
Starting Price₹5,000.00Per YearFeatures :Supported Platforms :Deployment :- 1370 Interested
- 1115 Added to Cart
- 2194 Requested Call Back
Supported Platforms :Deployment :- 1349 Interested
- 1158 Added to Cart
- 2304 Requested Call Back
TechnoBase CRM TBS CRM software empowers small to large-sized organizations with a complete Customer Relationship L...
Starting Price₹30,000.00Features :Supported Platforms :Deployment :- 1386 Interested
- 1192 Added to Cart
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Leadsquared Sales-CRM Increase the sales velocity of your business. Software systems for sales & marketing should capt...
by Leadsquared
Starting Price₹15,000.00/User per monthFeatures :Supported Platforms :Deployment :- 1355 Interested
- 1083 Added to Cart
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WTM Sales CRM Software WTM Sales is the best CRM Software is one of the best sales force automation software that allo...
by WTM IT
Starting Price₹700.00Features :Supported Platforms :Deployment :- 1227 Interested
- 1045 Added to Cart
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Soffront CRM Soffront is the only company to provide best CRM and Marketing Software and Services. Marketing...
by Soffront
Starting Price₹2,450.00/User/YearFeatures :Supported Platforms :Deployment :- 1404 Interested
- 1055 Added to Cart
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R Plus CRM Increase the productivity of sales and marketing by our CRM Software. You can boost your busin...
Starting Price₹15,000.00/yearFeatures :Supported Platforms :Deployment :- 1349 Interested
- 1162 Added to Cart
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ESConnect - CRM Software ESConnect - CRM Software is an innovative customer relationship management tool that provides a comp...
by ENGRAVE Soft
Starting Price₹18,000.00/yearFeatures :Supported Platforms :Deployment :- 1200 Interested
- 1175 Added to Cart
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BizplusCRM BizPlus CRM desktop based functions and sustains customer relationship, track engagements, and sales...
Starting Price₹8,000.00/user/monthFeatures :Supported Platforms :Deployment :- 1221 Interested
- 1054 Added to Cart
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Supported Platforms :Deployment :- 1430 Interested
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Realvolve Real Estate CRM Realvolve is known as the top crm software, it is the new standard for real estate technology. Realv...
by Realvolve
Starting Price₹2,870.00/monthFeatures :Supported Platforms :Deployment :- 1203 Interested
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Supported Platforms :Deployment :- 1409 Interested
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SalesBabu CRM What is SalesBabu CRM? SalesBabu is one of the best CRM software available in the Indian ma...
by SalesBabu
Starting Price₹9,000.00Per User Per YearFeatures :Supported Platforms :Deployment :- 1285 Interested
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Supported Platforms :Deployment :- 1206 Interested
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Meshink CRM Meshink CRM is a client relationship management software for small business helps you in mainta...
by Indian Mesh
Starting Price₹15,000.00per yearFeatures :Supported Platforms :Deployment :- 1225 Interested
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Last Updated on : 21 Jan, 2020
Buyer's Guide for Top CRM Software
Found our list of CRM Software helpful? We’re here to help you make the right choice and automate your business processes. Let’s discover some of the essential factors that you must consider to make a smarter decision!
What is CRM Software?
CRM Software (customer relationship management software) is a system application which helps to manage client’s database and relationships, tracking leads, assigned tasks, progress and analysis reports, schedule appointments. CRM system offers to maintain healthy long-term relationships with their clients. CRM software caters to the need of different business functions like sales, marketing and customer service. It brings all the information into one system which helps in the efficiency and productivity of the whole organization. Whether you are a start-up or a well-established organization, a CRM software is something you should use.
CRM Software Features
Contact Management: It is organized and stores your customer data at a centralized location. Information such as contact details, transaction, demographics, customer interactions, and other data can be easily saved and retrieved with a CRM.
Reporting & Analytics: All that customer information is moot if you can’t use it to improve your marketing, sales and customer service. The reporting & analytics module of CRM tools aggregates these streams of data into comprehensive reports which help in spotting patterns, trends, behaviours, and other similar insights. CRM solutions can also generate real-time data, which makes reporting timelier and more accurate.
Here are the best crm tools list
- #1 Salesforce crm (Starting price 21,000)
- #2 Service crm (Starting price 25,000)
- #3 STB-CRM tool (Starting price 10,000)
- #4 Technobase crm (Starting price 30,000)
- #5 Bizplus crm tool (Starting price 8,000)
- #6 HubSpot CRM (price on request)
- #7 SugarCRM (price on request)
- #8 Leadmaster (Starting price 10,500)
- #9 SalesBabu CRM Tool (Starting price 9,000)
- #10 Salesfusion CRM Tool (Starting price 70,000)
Lead management: From prospecting to conversion, CRM software has a role to play in the entirety of a lead’s journey through the sales funnel. The lead management feature of CRM lets you track sales activity, deal status, and tasks, and move them through sales stages. Lead management works in tandem with contact management, for you to be capable of viewing customer interaction and profiles in one window.
Deals and Tasks: With CRM, you can add, assign, and track actionable items and feed them into the sales pipeline. Deals and tasks can be automatically created with customer data as well as, updated with real-time information.
Campaign management: The campaign management feature of CRM helps in managing marketing & sales campaigns from start to end. This includes setting up the target audience and customers, automating workflows, and measuring success based on clearly defined metrics.
Email tracking: CRM system can track email impressions and clicks & works with popular email solutions like Gmail, Outlook, and MailChimp.
Social media management: You can consolidate and manage your social media accounts on one platform. It tracks your business’s social media activity and assesses success metrics such as likes, comments, mentions, and shares, for effective customer management.
CRM Software Process
In our global economy, companies buy, sell and communicate in countless ways. The market is brimming with competition, each of whom is fighting for a piece of success. In such a capitalist environment, commoditization is an important goal to be attained by most companies. And customers are at the heart of this. Happy customers share their experience with the world, as do the unhappy ones. Businesses have risen and fallen due to reviews and experiences shared on Facebook, Twitter, Zomato, LinkedIn etc.
CRM software helps businesses gain the upper hand in trend analysis in sales, which is the leading indicator of revenue and profit metrics. Marketing automation software helps you in managing leads acquired, tracking lead movement through the buyer’s journey as well as in assigning leads to sales representatives.
Most importantly, CRM solution helps you understand what your customer seeks. A combination of customer relation & nurturing features lets you use top CRM software to get aggregated customer data that offers insights to help you make better business decisions.
Types of CRM Software System
CRM For Real Estate, CRM for Call Center, Restaurant CRM System, CRM in Banking Sector, CRM for Travel Agents, CRM For BPO, CRM Marketing, CRM For Sale.
CRM Marketing: The marketing module of any CRM software is a feature exhaustive segment, one that encompasses the entirety of an organization’s marketing efforts. The CRM software for marketing helps businesses in understanding consumer behavior and in tackling their specific marketing needs. Businesses can also create customer personas using CRMS, which encapsulates the defining features of their target audience. This helps in creating campaigns most likely to deliver results.
CRM’s marketing module also helps in identifying the best time to promote services to potential customers and use the data from such campaigns to expand the list of prospects. Customer relationship management software will help users target the right leads at the right time with the right resources.
Marketing automation and optimization is by far the most valuable feature of a CRM software’s marketing module. Marketing automation is the process of using client management software to perform repetitive marketing tasks designed to nurture sales leads, personalize marketing messages and content and in the process, save marketers’ time and effort. CRMs guide users in how to run promotional campaigns, and market products to unfamiliar audiences who will statistically be interested. The powerful customized reports delivered by CRM also gives a clear insight into the reach and success of a campaign, along with the overall sustainability of your customer relationship management strategy. Instead of wasting hours analyzing financial data, CRM enables businesses to look at demographic data, to create more effective and result-oriented campaigns.
CRM for Sales: The sales module of a sales CRM software helps in managing the sales cycle. Once a lead’s information has been entered into the CRM system, the software will walk it through the sales process. Every time a salesperson interacts with a lead, they can record the details of the conversation into the CRM system. This is effective when salespeople interact with the lead again, as they can simply refer to the details of the previous conversations & actions which have been taken. That’s because, at the end of the day, CRM solutions is a digital repository of calls, messages & documents. This means that when a customer refers to some action taken in the past, the salesperson has that information at his or her, fingertips. As the lead progresses through the sales funnel and is eventually converted to a customer, their progress is recorded with an online CRM software, for recordkeeping and analysis purposes.
CRM Tool for Customer Relations: CRM software enables users to get a 360-degree view of their customer, which can then be used to create highly customized offers based on interests, purchase history, position in sales funnel and more. Users can use the data in CRM to keep their existing customers updated with company news, offers, and other initiatives. CRM tools also allow businesses to segment customers and address the right audience with the right message.
A CRM customer service module is effective in the after-sales process. Once a customer makes a purchase and uses the product/service, the sales team can contact him/her to get their feedback. This feedback can be recorded into the CRMS and can be used for a company’s reputation management. Additionally, feedback helps in creating an understanding of both products being sold and the effectiveness of the sale process.
A key benefit of CRM’s customer service module comes with the consolidation of communication across channels. A customer might raise an issue in one channel – let’s say Facebook – and then switch to call or emails to have it resolved. A CRM platform allows you to manage inquiries, complaints, and feedback across channels, without losing a beat.
CRM Software Benefits
Gain Insights To Make Better Decisions: With CRM software, you can consolidate and analyze customer data to look for patterns, trends, and insights crucial for making strategic marketing decisions. You can also use customer data accumulated from different sources like social media posts and sales data to assess the overall sentiments on your brand.
Increase Sales Opportunities: With data obtained from CRM, you can qualify new leads faster and focus on prospects. You can also view customers who are up for an upsell, cross-sell, or sort out and reactivate dormant customers. Likewise, better engagement means happy customers and profitability.
Better Time Management: With a CRM, salespeople can optimize their daily schedule and prioritize tasks to ensure customers aren’t ignored and key prospects are contacted on time. In fact, CRM allows salespeople to spend more time with customers, which leads to more deal closure and a stronger customer base.
Customer Segmentation Made Simpler: CRM’s capability to organize customer data in a centralized database lets anyone with access get a 360-degree view of their behaviour. Based on customers buying pattern, purchase capability and other factors like location, gender, age, etc, customer segmentation becomes much easier. Information such as contact details, demographics, transaction history, online engagement is easily retrievable with tags and filters.
Align Sales and Marketing: The sales module of CRM software provides field data which helps in crafting marketing campaigns. On the other hand, marketing provides sales with new leads and prospects. Both divisions can share contacts, deals, and insights that fast track the sales cycle.
Make Accurate Sales Forecast: With a clear sales pipeline as provided by CRM, it’s easier to view and analyses what deals and tasks are coming in and out and, what is moving and stagnating, giving you patterns for forecasting.
Keep Track of Customer Social Posts: You can manage your social media pages from one place, making it easier to respond quickly to customer rants, praises, and brand mentions.
Accumulate Data Fast: Marketing insights, sales numbers and customer feedback are all accumulated by a customer relationship management software. Teams don’t have to waste time collecting data across platforms as CRM does that for them. It allows for quick and easy analysis of data.
Mobile-Friendly CRM: Almost all CRM solutions can be used on Android and iOS-based devices, while others have mobile responsive sites.
Cloud-Based Online CRM Software Solution: Most client relationship manager tools are available as a cloud-based model. Cloud solutions remove the need for maintaining hardware and is a safer option for businesses. That’s because in case of property damage caused by a myriad of reasons (earthquake, fire, flood, short-circuiting), your company’s data remains securely stored on a remote server. This ensures that your data isn’t lost, and you don’t have to start from scratch.
Buy CRM Software Online (Things To Be Consider Before Buying CRM)
Buying a customer relationship management software for your business can be a tedious task. However, making the right decision about your CRM software will help you save time and resources and ensure higher profitability.
Define Your Need: First things first, you need to ask yourself a few questions. What’s your end motif from a CRM software? Are you looking to automate your marketing or to perform successful customer experience? Is sales lead generation & management your primary objective from using a CRM?
The answer to these questions will help you make the right decision before buying a CRM. Depending upon your business plan, you can opt for the right set of features.
Ease of Use: If your CRM is difficult to use, it will be a massive strain on budget and resource, eventually affecting your bottom line. A CRM software should help you increase your business’s profitability and stay ahead of the competition. As a result, always look for a CRM that you can easily use and understand, without too much effort.
Vendor Support System: How quick is the response time from vendors in case of problems? If you face problems while using CRM software, you will require immediate support from the vendor. Delay in support, can take a serious toll on your workflow. Ensure that whatever vendor you choose, their response time is quick, effective and supportive.
Best CRM Software list for Small Businesses in India
Let’s explore how this above-mentioned CRM software can help small businesses in India to reduce efforts in managing customers.
Sugar CRM
SugarCRM is one of the premium CRM software for sales and marketing. This company is based in Cupertino, California that delivers the best all-around value of any CRM.
Key Features of Sugar CRM
- Sales-force automation
- Marketing Campaigns
- Customer Support
- Collaboration
- Mobile CRM
- Social CRM & Reporting
Salesforce CRM
Salesforce.com is known as one of the premium CRM software for sales and marketing. It is a US-based MNC headquartered in San Francisco, California that developed Salesforce, an exhaustive CRM solution. Additionally, with Salesforce CRM, you can execute Sales Forecasting, Workflow and Approvals, Files Sync and Share.
Key Features of Salesforce CRM
- Contact Management
- Opportunity Management
- Lead Management
- Email Integration
Hubspot
It is known as one of the most popular and cheapest CRM tool in India for SMBs and B2B Companies. This platform is mainly used in marketing, sales, customer service, and CRM software. It comes under one of the top rating CRM software because it's intuitive interface, flexibility, and well-rounded set of features.
Key Features of Hubspot CRM
- Automated logging and updating of customer deals
- It can easily make and record sales calls, send emails, schedule tasks and more
- Automated email tracking options
- Real-time email metrics with click-through rates
Zoho CRM
It is one of the cheapest CRM software in India. Zoho CRM software helps you track leads, optimize your sales activities, and close deals faster.
Key Features of Zoho CRM
- Multi-channel communication
- Sales performance
- Sales productivity
- Extensive customization
- Automation and enterprise readiness
Kapture CRM
Kapture CRM comes with the lowest price as compared to other CRM software. It is a user-friendly and fully-customizable CRM platform that enables you to grow your business by automating all your sales, marketing, customer service, distribution, and collections processes effortlessly.
Key Features of Kapture CRM
- Calendar management
- Call center management
- Campaign Management
- Contact Management
Infusionsoft
Infusionsoft is a cloud-based marketing solution that offers customer relationship management (CRM), marketing automation and e-commerce functionalities in a suite. It is known as one of the top rating CRM headquartered in Arizona, United States. It helps small businesses across various industries that deliver sales volumes and customer service experiences.
Key Features of Infusionsoft
- Marketing automation
- Multimedia marketing management
- Payment processing
- Ecommerce
Hatchbuck CRM
Hatchbuck CRM is a fully-integrated marketing solution that is specially designed for SMBs. This crm software is perfect for different businesses including teams in advertising, real estate, hospitality, consulting, and more.
Key Features of Hatchbuck CRM
- Ability to manage contact
- Automate follow up through drip campaigns
- Track success through the analytics dashboard
- provides insights into sales and marketing data
NetSuite CRM
NetSuite’s CRM software is the cloud solution that delivers a real-time,360-degree view of your customers. It helps you in tracking all activities your clients and visitors make on your website and imports all their data into the system.
Key Features of Netsuite CRM+
- Customer Management
- Time tracking
- Lead management
- Email marketing
- Campaign management
Infor CRM
Infor CRM is known as one of the cheapest Customer relationship management software that offers a flexible system for managing relationships, information, and CRM. It provides capabilities for managing sales, marketing, and customer service activities and information across the enterprise. It provides a complete view of every customer touchpoint across your sales, marketing, customer service, and support teams that will enable you to maximize the impact of every interaction.
Key Features of Infor CRM
- Multi-channel communication
- Reports and analytics
- Cross selling tools
- Personalized Communications
CRM Software FAQsA. Yes, the customer module of CRM can be used to effectively maintain your brand image across different platforms. You can use CRM to respond to reviews and collect feedback. Certain CRM solutions can also analyse reviews to give you an overall understanding of what your customers like and dislike.
A. CRM software isn’t about task or office management, it’s about improving your company’s relationship with customers. Hence, irrespective of the number of employees, you can still gain a lot with CRM software.
A. Yes, CRM can be integrated with accounting software, to ensure financial accountability. CRM users can access customer financial information, from payment status, current balance, purchase history, and more, all without ever having to leave the application.
A. The right CRM software gives you access to contact databases that can be filtered to find ideal prospects and decision-makers within a company, provide relevant data on those contacts, and deliver insights into what customers are talking about. You can use this data to improve your campaigns and consequently, score more leads.
A. On purchasing CRM software, you and your employees will be trained and guided by professionals on how to use the solution. Most CRM solutions come with readable user guides, which you can refer to as well. So, no you don’t have to dedicate a lot of resource into training your employees.
A. Customer relationship management software puts account and contact information in a centralized place, accelerating and streamlining the sales process. This data constitutes everything from cold call stats, call logs, call notes, insights, and quotes, relevant to a customer’s needs. Anyone with access to the record can speak to the customer with confidence, making it easy for you to move leads through your sales team quickly and easily.
A. Yes, when you have customers, you can benefit from CRM. Even if your customer base is small now, no one can keep a track of every interaction and have all that information memorized and organized. Customer relationship management is a powerful business tool that streamlines processes, gives valuable business insights, and virtually connects employees at your company so they can collaborate in real-time as a team. That’s something businesses of any size can use.
Q. Is customer relationship management software customizable for what’s important for my business?
A. A good CRM understands that every business has different processes and modus operandi. The best CRM software can, therefore, be customized as per individual need. For example, if you’re only looking for marketing automation with relationship management, you can purchase a CRM with just that feature
A. Some software companies allow downloading a free full trial version of CRM software for small business in a limited time period.
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