Found our list of CRM Software helpful? We’re here to help you make the right choice and automate your business processes. Let’s discover some of the essential factors that you must consider to make a smarter decision!
Buyers Guide Content
CRM stands for customer relationship management is a computer application that is designed to help organizations capture and nurture leads and maintain sales inquiries in one place. It automates the entire process from lead generation to conversion. CRM Software is a great solution for tracking and analysing sales inquiries to avoid pending tasks, reports, conversions.
You can manage all your interactions with customers and ensure a stronger relationship with higher profitability.
CRM tools come in handy for storing and managing customer data. The different types of CRM software that streamlines processes like sales pipeline management and marketing campaign execution are:
Paid and free CRM software are the essential tools for managing customer relations in less time. Popular CRM systems help automate all customer interaction processes and also provide the business intelligence necessary for improving sales/marketing. Businesses popularly use CRM software for:
When your sales are slipping, growth is stagnant and clients are leaving, it's time to use CRM software to keep the ball rolling and help your marketing team to find new customers. This tool helps in storing and managing all information in one place and it helps your sales team in closing deals in a much faster manner.
The following are the three key reasons why you need a CRM strategy.
When a company enters the market for the first time or launches a new product, it finds difficult to manage the business, hence investing in a CRM solution would be a wise choice. A CRM tool can collate, sort, and analyse leads for the sales team. Then the team can use in-hand information to upsell or cross-sell their products.
Coordination between marketing, sales, customer service, inventory, and all other teams is a tricky affair. Minimal cooperation between these teams can be the source of low productivity or less sales, therefore a good CRM can be used to store a whole lot of information. It enables the teams to access, edit or review data from a single platform.
They can work collectively and share insights, leads, and purchase histories with each other. When the info is shared and every department coordinates with each other, efficiency reaches new heights, there is a drastic improvement in sales and the entire company works as one cohesive unit.
A CRM solution allows you to keep a tab on new and old contacts within your business. It helps the sales and marketing team personalize their communication, promote new products & offers and find out any potential leads for sales. Moreover, when a contact moves to a new job role or a different location, your sales & marketing team is already aware of this movement which helps them to maintain the relationship.
How To Choose The Right CRM Software?
Online CRM Software: Uses a centralized database for making information available to users irrespective of the device they are using. This option enables round the clock accessibility of data. Web-based CRM software is preferred for managing both leads and customers. CRM web application comes loaded with features such as email integration, web-based telephony, sales funnel, and automation business-related processes.
Sales Data Analysis: The inbuilt marketing optimization mechanism provides a detailed analysis report to evaluate the success of strategies used in sales processes. Sales force automation software also helps reinvent marketing campaigns and promote services and products.
Simplified Customer Data Access: As a user, it is possible to access data from any device, browser or operating system. The database is cloud-hosted and stored securely in a knowledge base from where the assigned contacts can access them.
Cross-Selling and Upselling: CRM solutions help with upselling and cross-selling for closing some of the best deals. Cross-selling is used for tracking a customer’s purchase history to make suggestions for new services or products. Upselling is used for drawing intelligence from the current purchases of a customer to immediately list the same kind of products on the same page.
Scalable: CRM business solutions are quick and easy to install that require no heavy maintenance or recurring costs. Top CRM software can be used for streamlining sales, marketing, and contact management.
Automate Workflows: Automation of workflows helps make tasks less time consuming and saves data in a secured format. Operational costs are reduced to a great extent through CRM software.
Customer relationship management (CRM) software allows companies to manage their relationship with existing customers and prospects. You can use this management system to keep track of data, interactions, and important notes about current or potential customers. It is mainly used by marketing and sales departments to close more deals and speed up the sales process.
Let’s take a look at different departments that use CRM software to their advantage.
To reap the maximum benefits from their efforts, the marketing team needs to present the right message in front of the right target audience at the right time. This is only possible if they have a solid understanding of their customers, which enables them to create campaigns as per their varied requirements. It empowers them to record and analyze audience data to improve their marketing efforts and streamline the entire process.
A sales team uses a CRM tool to identify different trends in their client's behavior and it assists them in selling, up-selling, or cross-selling the products. When this software is implemented in the right manner, it empowers the salesperson to sell more to the correct audience because it gives them accurate reports based on previous activities. This software allows them to measure their business performance and make smart moves to increase the likelihood of closing the deal.
For a business where customer service support is vital, can be implemented to improve performance, streamline communication and ensure more effective communication with clients. It also leads to better data quality and provides important analytical insights about sales and attended or dropped calls. Moreover, a high-quality customer interaction assisted by a CRM tool can help in building a good rapport in the market and earning more revenue.
Customer relationship management (CRM) software has become an indispensable tool for many businesses, but sometimes it gets difficult to adopt and implement this tool due to various challenges. As a result, the software becomes difficult to use and doesn't give the desired results. Let's take a closer look at various problems you can face with CRM software and how you can avoid them.
Implementing CRM software is not an easy task, it takes a lot of time, money, effort, and training to reap the reward of this tool. However, this challenge can be avoided by choosing ready-to-use software from a well-known software provider.
Instead of building your own CRM from the scratch, you can look for a tool that offers the required features and supports your learning curve. Moreover, it should be cost-effective and meet the current regulatory standards to handle the data.
The next major challenge while implementing CRM software is that employees are not ready to adopt this tool for their daily tasks. They feel that a lot of time and effort will be required to learn the new process and it will affect their daily productivity. However, you should make them understand the benefits of using this tool and why you need everyone on board to make it a roaring success.
One of the biggest reasons for failure is choosing the wrong CRM for your business. Hence, it is extremely critical that you do thorough research before taking a final decision. If you don't put enough effort into research, then there are chances that you won't be satisfied with the tool.
Make sure that you search and compare different software options, check their features, find out their benefits, and determine their pros & cons. You should also look for the software's compatibility with your business before making up your mind.
The main purpose of centralized CRM software is to provide seamless service across all departments. However, when CRM is implemented, each team works on it separately to enter and extract their data. The extra time and effort spent on data processing leads to increased costs and consumes a lot of time.Therefore, you should search for software that can automatically sync and update information between various platforms.
The only way you can handle this situation is by opting for a CRM tool that allows you to collate all the information in one place. It should be able to harness the data into actionable insights that can help you in transforming and growing your business to new heights.
You know that there are hundreds of CRM options available in the market. It's always nice to be spoilt for choice, but it also causes a lot of confusion. If you are also stuck in this dilemma, then the following pointers will help you in choosing the right CRM.
To ease out the search process, the first and foremost thing you should do is search for your business requirements. You should track your daily activities along with marketing as well as the sales process. Highlight all the important steps & customer interactions and make a detailed list of problems that you need to solve.
This will help you determine which CRM tool might be helpful. Take inputs from all the teams, including your sales, marketing, and customer service representatives about their pain points.
Make sure that the CRM you choose helps with marketing automation, contact management, sales tracking, and marketing campaign management. Do a thorough comparison of all the available features and check whether each one of them is data-driven or not. Along with hassle-free integration with the current set of business tools, the software must have an upgradation feature so that you can easily upgrade it to the latest version. Additionally, you should also check the amount you need to pay for the regular upgrades.
Consider a CRM software that can be accessed from a mobile for managing different operations. It is because your sales team is always on the move, and to access client information or monitor the sales process, they need a tool that can be used from anywhere and at any given time.
Before finalizing the deal, attend a live demo session where you can see the entire operational process and get answers to all the questions about the CRM tool.
Opt for the free trial period to test the platform's user experience and functionality. It'll help your sales, marketing, and other teams to carefully examine every feature and its effectiveness while performing various tasks such as collating data, extracting information, reporting client interaction, and more.
The ROI of CRM is measured by the same basic formulae that helps you calculate the return on any investment, which is ROI = (Net return on investment/cost of investment) x 100. The tricky part of the calculation is understanding the real gain from your investment because there are other simultaneous efforts to grow the business such as hiring new employees, launching a new product, or expanding in a new market.
Looking at so many metrics at the same time adds a lot of confusion to the calculation. Therefore, you should consider factors like customer retention, improved sales, and other sales metrics to understand the actual benefits of investment.
Author: Kalpana Arya
(Showing 1 - 20 of 285 products)
Salesforce CRM is a CRM software for any organization using which they get a comprehensive view of individual customers... Read More About Salesforce CRM
LeadSquared is a SaaS platform that provides end-to-end sales and marketing automation solutions. With it, you can mana... Read More About LeadSquared
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₹3,750User/Month 20% off
With CrmOne, track deals, create workflows, send quotes, prepare reports, schedule campaigns, and do more.... Read More About CrmOne
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Solid Performers CRM is a cloud-based customer relationship management software, which can be used to monitor pre- and... Read More About Solid Performers CRM
CRM software solutions track customer interactions in real-time and improve customer service. Besides, CRM software is also used for managing all customer touchpoints, from lead generation to lead nurturing, contacts engagement, and sales conversion.
There are dozens of CRM integration that helps automate workflow. However, the four most important CRM integrations for higher work efficiency are social media integration, email integration, calls apps integration, and calendar automation.
Most of the CRM systems offer the key features for lead management, interaction tracking, workflow automation, third party integration, social media integration, proposal & quotes management, and more.
CRM tools help manage the customer lifecycle for better sales management, improved marketing campaigns & enhanced customer service. Its core functions are: Creating and maintaining a centralized customer data repository, lead categorization, data analysis, automation, customer interaction tracking, etc.
Kylas is a sales CRM software providing growing businesses a clear roadmap for identifying the best sales opportunities... Read More About Kylas CRM
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Price On Request
Cronberry is a CRM software that is number one for lead management and marketing automation. It is useful for every bus... Read More About Cronberry CRM
OrgGen is a CRM software that is industry-specific in nature and helps you with lead management, workflow automation, c... Read More About OrgGen CRM
TeleCRM is a complete CRM software for managing the sales process that includes telemarketing, marketing automation, an... Read More About TeleCRM
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automateCRM is a Unified CRM and Business automation platform. automateCRM is not limited to just Sales, Marketing and... Read More About automateCRM
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Deskera CRM (customer relationship management) is an all-in-one online platform to help businesses sell more online. Qu... Read More About Deskera CRM
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By Silicon IT & Educational Services Pvt. Ltd.
The Nafhaa CRM software is full-featured and offers access to a wide range of CRM solutions that automate all aspects o... Read More About Nafhaa
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Zoho CRM is one of the best online CRM software for the Indian and international markets. It helps the sales teams and... Read More About Zoho CRM
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Price On Request
Easyrewardz is a cloud-based Customer Lifecycle Management platform designed to serve the needs of all types of industr... Read More About Easyrewardz CRM Suite
By Bitrix 24
Bitrix24 is a multi-purpose software that facilitates intensive and extensive communication, collaboration, and managem... Read More About Bitrix24
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Teknovate CRM is one of the best online CRM software for B2B as well as B2C businesses. It helps with the tracking &am... Read More About Teknovate CRM
Price On Request
Salescamp is a sales CRM software for real estate, start-ups, and agencies for sales lifecycle and pipeline management.... Read More About Salescamp
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Price On Request
DeBox global is an award-winning CRM for travel agents and agencies is designed to create the best-in-class customer ex... Read More About DeBox Global Travel CRM
SalesBabu is one of the best CRM software available in the Indian market. This customer relationship management softwa... Read More About SalesBabu CRM
Price On Request
Zeta CRM is a cloud-based sales force automation software for business houses, offering relevant support in sales and m... Read More About Zeta CRM
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By San Software
Price On Request
SAN CRM is a customer relationship management software helping start-ups, SMBs and enterprises with contact and sales p... Read More About SAN CRM
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Last Updated on : 06 Jun, 2023
CRM stands for Customer relationship management. CRM software is a computer application that is designed to help the organization to capture and maintain sales inquiries in one place. It also automates their sales process from scratch to conversions.
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|CRM Software Cost|
|Best CRM Software||Price||Ratings|
|Solid Performers CRM||₹4236.44 /User/Month||4.9|
|Kylas CRM||₹12999.00 /Month/Unlimited Users||4.2|
|Deskera CRM||₹7188.00 User/Year||4.5|
|Teknovate CRM||₹500.00 /User/Month||4.9|
|SalesBabu CRM||₹9000.00 /User/Year||4.4|
review for Salesforce CRM
"The reports function is the most beneficial since it allows users to develop unique insights into the Sales data that can be applied to forecasting."
review for CrmOne
"The CrmOne app helps you manage your deals, conversations, and forecasting so you can be quick and systematic and offers this wide variety of features at a minimal price."
review for Solid Performers CRM
"A simple and straight-forward user interface. Very efficient and simple to use lead follow-up system with fields adjustability and statuses to meet our company's needs."
review for Kylas CRM
"Kylas CRM provides robust analytics and reporting features, enabling data-driven decision-making for improved sales strategies"
review for automateCRM
"I'm always able to take advantage of the new features that are supplied three times a year as part of the big upgrades, and I like working with the tool in my leisure time."
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CRM software most primarily tracks and archives customer conversations for nurturing friendly customer relations. CRM software also helps with nurturing leads through the sales pipeline, segmenting the contacts list for a targeted approach, creating email & SMS workflow for effective communication, customer history management, real-time tracking, data analysis, and more.
CRM (Customer Relationship Management) software manages marketing, sales, and customer-related information. In contrast, ERP (Enterprise Resource Planning) software is used for streamlining and integrating all the business processes.
Most of the CRMs support automatic data migration features. Data can be imported in various formats like Notepad, Excel sheet, Google sheet, or another CRM software backup file.
Various modules can be included in CRM like customer service management, billing, marketing, sales, accounts, etc. Customers can even request customized versions of CRM software as per their business requirements.
Free CRM software is limited by features, time, or the number of contacts it can manage. Most of the free versions are the basic CRM plans that cannot automate the entire marketing and sales processes. On the other hand, the paid CRM includes all possible features for automation, workflow, integration, and growth.
Yes, custom CRM can be developed according to project complexity, scale, integrations, and budget. However, custom CRM is expensive and is only suitable for large organizations. SMBs can purchase affordable CRM software that offers some degree of customization.
CRM in cloud computing is widely used by healthcare companies, telecommunications, insurance companies, etc. Cloud CRM software could be accessed remotely, which helps multiple teams collaborate seamlessly on real-time data. This helps provide top-notch customer service and adds value to the business process.
The significant difference between CRM and ERP is that CRM is one of the functions of ERP and is used for handling sales and marketing processes. While ERP is used to handle fall major business processes, whether its accounting, HRMS, manufacturing, distribution, CRM, procurement, and more.
CRM software falls under the category of enterprise software that encompasses the SaaS market or services. CRM is a SaaS application that can be accessed via web browsers from any location. All you need is a stable internet connection to run CRM software on host servers for the cloud client.
CRM software is a must-have tool for sales and marketing teams across industries like: Retail businesses for targeted marketing Banking sector for gaining customer insights Hospitality industries to ensure the outstanding guest experience Insurance sector for improving customer interaction Consultancies, and firms for improved client relations.
The cost of CRM software depends on the features and scalability. This cloud-based CRM software has monthly/ year subscriptions based on the features and number of customers the organization is likely to manage over a period. Popular CRM systems even provide free trials or free versions with limited features to help customers assess the platform's usability.