Best Lead Management Software in 2024

What is Lead Management Software? 

Lead management is the process of engaging customers or leads to purchase the company's products and services through effective marketing campaigns. Lead management software is deployed to manage leads at different stages of the sales funnel, such as lead generation and distribution, tracking, nurturing, scoring, etc. 

A Lead management system captures leads from multiple forums, including social media, emails, and websites. Businesses and organizations optimize these leads to collect, forecast, and track sales.  

You can further manage the contact details of leads and track their communication history with the help of a lead management system. This software helps with pipeline management so that you can align tasks with your sales professionals and track their progress toward deal closure. 

What is a Lead Management System? 

A lead management system is an essential tool used by organizations to streamline their sales and marketing processes, enhance lead engagement, and drive conversions effectively. By leveraging lead management software, sales and marketing teams can streamline their lead generation efforts, ensuring that potential customers are effectively targeted and engaged.  

Lead management system facilitates lead nurturing by automating communication processes and sending timely and relevant messages to prospects at each stage of the buyer's journey. Additionally, the software provides comprehensive analytics and reporting features, allowing teams to monitor the performance of their lead-generation campaigns, identify areas for improvement, and optimize their strategies for maximum effectiveness. 

Must-Have Features of Lead Management Software 

The key features of a lead management system include integrated marketing campaigns, smart routing, lead tracking, CRM lead management, sales notifications, landing page building, lead capturing, lead distribution, and so on: 

1. Integrated Marketing: Organizations can create and implement integrated marketing campaigns to maximize the reach of their products and services with the help of a lead management system. The software helps in segregating contacts and running targeted campaigns, including paid and organic campaigns with higher efficiency. 
2. Smart Routing: With the help of a lead management program, organizations can allocate work to the sales team based on multiple criteria such as performance, skills, location, etc. Through a centralized dashboard, lead details and related tasks can be assigned to different team members and their progress can be tracked in terms of shortening the sales funnel and achieving conversions. 
3. Lead Tracking: Lead tracking software is especially useful for tracking lead generation and conversion activities. A lead management system enables the sales team to keep track of all lead activities, set follow-up reminders with prospects, receive instant notifications, and analyse their preferences better. 
4. CRM Lead’s Management: A software lead management system can also be used for managing sales and customer relationships efficiently. The software helps generate accurate business reports, enabling the organization to improve the profitability of marketing campaigns, determining marketing investment, return on investments, and conversion statistics. 
5. Sales Notifications: With the help of a lead management solution, organizations can track every time a lead makes a new move or further moves down the sales funnel. Most lead management tools enable organizations to customize notification settings as per their preferences, prompting quick actions. 
6. Landing Page/Email Builder: A lead management system offers drag-and-drop designs to help create stunning email designs, landing page layouts, and custom templates, enabling businesses to move one step closer to achieving high conversion rates.  
7. Lead Distribution: Lead distribution is a core feature of a lead management system. With this feature, you can allocate leads to the team members based on geography, area of expertise, industry, and the type of product. 
8. Lead Capture: Lead capture, marketing efforts, and sales deals are all interconnected functionalities of a lead management system. Lead capturing feature helps in creating forms, post-click pages for landing, and other data-harvesting technicalities necessary for generating web traffic. 
9. Customer Interactions: With access to a centralized database of details regarding recent client dealings and conversations with customers, a lead management system enables teams to personalize interactions with leads without ever missing details of the previous meetings.  
10. Management Dashboard: The management dashboard in lead tracking software gives a complete overview of leads generated, nurtured, and scored in a defined time frame. Lead generation management software offers a comprehensive management dashboard with various functions, such as checking the agent's overall performance, analysing the average customer lifecycle, and identifying qualified leads. 
11. Reporting/analytics: Lead management software is equipped with powerful reporting and analytical tools to examine acquisition rates, conversion statistics, and other management metrics. These are necessary to determine the success of your marketing efforts and examine the areas that need further improvement. 

Why is Lead Management Software Important? 

Lead management software is important for segmenting the leads, managing sales activities, automating scalability, enhancing the customer journey, allocating budget, and growing ROI: 

1. Lead Segmentation: A lead management system enables the sales team to segment the audience based on their location, demographics, and preferences. This helps in building targeted marketing campaigns and maximizing conversions.  
2. Sales Lead Management: With the help of lead management software, organizations can manage leads at every step of the sales funnel. From identifying high-quality leads to targeting and ultimately converting the leads into satisfied customers, a lead management program allows efficient management of lead data. 
3. Automation & Scalability: By optimizing the workflow automation feature in a lead management system, marketing teams can reduce manual efforts in lead management. The software allows organizations to automate lead management activities, including lead tracking, customer engagement, data analytics, and so on. 
4. Enhanced Customer Journey: Lead management software offers in-depth insights into lead management, marketing campaigns, and conversion rates. By optimizing this data, organizations can improve their sales activities and enhance the customer journey. 
5. Resource Allocation: Lead generation management software enables optimal resource management and budget allocation by offering campaign suggestions, cost estimates, trend forecasts, and marketing suggestions to maximize return on investment. 

Benefits of Lead Management Software 

The key benefits of lead management software include effective internal communications, information security, efficient lead tracking, robust lead nurturing, performance tracking, and automated workflows: 

1. Strengthening Internal Communications: A live instant notification system offered by software lead management systems is quite useful for receiving quick updates and facilitating prompt actions. Additionally, the software offers live chat tools, SMS tools, and voice communication mechanisms to ensure that each member of the team stays in touch. 
2. Information Security: Lead management software offers quick and secure access to leads captured, conversations, stages of a deal, etc., streamlining the work of the sales team. By providing a secure storage unit for sensitive client data, a lead management system ensures information security. 
3. Efficient Tracking of Leads: Lead management tools identify the leads that are bound to generate higher conversion, helping users track leads from multiple platforms. This ensures timely response to customer queries and filtering of lead data from multiple channels. 
4. Robust Lead Nurturing: Lead generation management software also offers effective lead nurturing by segmenting leads into different groups based on their personas, identifying the status of each lead captured, and setting up automatic email triggers. 
5. Performance Tracking with Inbuilt Dialler: Most lead management systems are equipped with built-in dialer support to record and track all conversations between sales representatives and prospective clients/customers. This not only helps in personalizing conversations but also enables performance evaluation of sales representatives. 
6. Automated Workflows: All workflows related to the marketing teams for lead tracking and distribution can be automated using a custom workflow-building feature of lead management software. Leads can be assigned directly to the sales team and alerts can be sent for follow-ups, eliminating manual intervention. 
7. Real-Time Reporting with Engagement Scoring: Organizations can use lead tracking software for analyzing a lead's engagement on a real-time basis. Lead management software keeps track of such lead actions as inquiries, click-through rates, website visits, and email open rates to create a general engagement score for prospects. 

Things to consider when purchasing Lead Management Software 

When looking for the best lead management software for your business, consider your business objectives, user-friendliness, customizations, industry, integration options, scalability support, and so on: 

1. Type of Lead Management Software: Lead management software can broadly be classified into CRM tools, ERP systems, and marketing automation software. Based on the specific requirements of your business, opt for a lead management system that aligns with your marketing objectives. For example, ERP systems for lead management are useful for organizations with interconnected business operations, whereas CRM tools fit the needs of businesses with focused sales activities. Marketing automation systems, on the other hand, are focused on lead generation through online marketing channels.  
2. User- Friendliness: Another important factor to consider when looking for a robust lead generation management software is to analyse the user-friendliness of the software. Ensure that the lead management system has an intuitive interface, offering easy navigation without the need for extensive technical expertise. For seamless implementation and maximized usage of the software, assess different lead management tools based on their ease of customization and the ability to build an automated workflow.  
3. Industry-Specific Solutions: The right lead management solution for your business must fit the specific needs of your organization. While some organizations rely heavily on online lead tracking, there are still certain businesses that depend on traditional methods of customer acquisition. Ensure that your software of choice is tailored to the industry that your business operates in and offers specific features to fit the distinctive requirements of your organization.  
4. Scalability Support: Your lead management software must support your business expansion. Search for a lead management program that offers a scalable environment and flexible pricing options, that can accommodate the increase in customer base without hampering your ongoing business operations.  
5. Third-Party Integrations: Lastly, the best lead management software for your business must offer seamless integration with various popular third-party applications. This facilitates a smooth data flow and uninterrupted marketing operations. Compare the lead management tools based on the integration supported by your existing project management tools, database management software, marketing automation systems, CRM software, and so on. 

Best Lead Management Software in India (Comparison Table) 

Given below is a list of the top 10 best management software, compared based on their key features and pricing: 

Best Lead Management Software
Softwares	Features	Lead Management Software Pricing
Salesforce CRM	Contact & Account Management, Opportunity & Pipeline Management, Task / Activity Management, Quote Management, Customer Contract Management, Lead Qualification, Workflow Automation and Management, Lead Prioritisation, Order Management	Starting at $ 25
Realkeeper	Expenses Management, Email & SMS Integration, CRM, Quotation & Estimates, Payment Handling, Customer Management	Starting at ₹ 1,800
Kapture CRM	Quote Management, Contact & Account Management, Opportunity & Pipeline Management, Customer Contract Management, Lead Qualification, Reports & Dashboards	Price On Request
Deskera CRM	Contact & Account Management, Opportunity & Pipeline Management, Task / Activity Management, Quote Management, Customer Contract Management, Lead Qualification, Workflow Automation and Management	Starting at ₹ 7,188
Pre Sales CRM	Handle product details, Search Option, Database Management, Costing, Advertisement Management, Leave Management	Starting at ₹ 1,000
Krisol CRM	Order Management, Data Import/Export, Contact & Account Management, Opportunity & Pipeline Management, Customer Contract Management, Lead Qualification	Price On Request
Microsoft Dynamics CRM	Contact & Account Management, Opportunity & Pipeline Management, Customer Contract Management, Lead Qualification, Reports & Dashboards	Price On Request
Teknovate CRM	Email Marketing, Campaign Management, Quote Management, Contact & Account Management, Opportunity & Pipeline Management, Task / Activity Management	Starting at ₹ 500
Companyhub CRM	CRM Sales Process, Salesforce Lead Management, Territory Management, Lead Scoring, Alerts & Reminders, Workflow Automation	Price On Request
Mylead CRM	Lead Distribution, Alerts & Reminders, Sales Quotation & Order, Opportunities Management, Email/SMS alerts, Sales Dashboards & Reports	Starting at ₹ 599

How Do We Rate and Review Lead Management Software? 

To rate and review the best lead management software, we analyse and compare different tools based on factors like user-friendliness, integration supports, scalability options, and the specific requirements of different industries.  

Finding the best lead management software that aligns perfectly with all your requirements and maximizes the efficiency of your lead management processes can be a difficult task. We have shortlisted some of the most effective and robust lead management systems and compared them on the basis of key features and pricing.  

What is the Cost of Lead Management Software? 

The price of a lead management system varies depending on the features included, the number of users, the volume of lead data, channels for lead capturing, and more. Most lead management tools offer a monthly/annual subscription-based pricing model or a pay-per-user pricing plan. 

The average price of lead management software starts at ₹ 500, including all the basic lead capturing, monitoring, and analytical features. There are also some free lead management software including customer journey tracking functionalities.  

How to Use a Lead Management System? 

A lead management system offers insights into the performance of the sales team, agents’ conversations with the customer, lead preferences, location, and demographics. By adopting lead management software, an organization can ensure the identification of qualified leads, tracking of the lead journey, lead scoring, and sending leads to the respective teams: 

1. Identify Leads: Understanding the requirements and preferences of leads is important to understand their buying behavior. Different metrics, such as demographics, lead scoring, and psychographic analysis are performed by a lead management system for effective lead management. 
2. Tracking Content: The next step followed by a lead management system is to analyze the content on a website that is leading to maximum conversions. This enables the organization to gain insights into individual needs and areas of interest. Marketing analytics are thus useful for examining the lead's behavior and preferences. 
3. Lead Scoring: To qualify leads in terms of their interest and likeliness to make a purchasing decision, lead management software gives custom scores to individual leads. This allows users to allocate priorities by analyzing the needs of prospects and finding out how your offerings would be useful for them. 
4. Sending Leads to the Sales Team: Qualified leads are to be sent to the sales team for further action. The sales team would then handle the selling procedures to ensure that the prospect’s needs and preferences are being taken care of well. With lead management software, you can track the performance of your sales representatives and their conversations with customers.