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Buyer's Guide for Top Loyalty Management Software

Found our list of Loyalty Management Software helpful? We’re here to help you make the right choice and automate your business processes. Let’s discover some of the essential factors that you must consider to make a smarter decision!

Buyers Guide Content

  1. What is Loyalty Management Software?
  2. Loyalty Program Management Software Features
  3. Customer Loyalty Management Software Benefits
  4. How to Find the Best Loyalty Management Software for Small Businesses?
  5.  

What is Loyalty Management Software?

The loyalty program software is an effective marketing solution designed for businesses to retain existing customers and attract new ones. Today, the customer loyalty management system finds its usage in various commercial sectors including banking, entertainment, hospitality, retailing, traveling, and many others.

A customer loyalty program basically involves the sales personnel or service provider setting up a loyalty account for the customers and rewarding them with loyalty points every time they make a purchase from that business. Loyalty points can be tracked through a “Loyalty Card,” which uses magstripe or barcode for quick scanning. A lot of new loyalty cards use chip-based technology.

Loyalty program software generates certain points on the customer’s purchase or availing certain services. These points can be retrieved to avail discount on the current purchase or save the points for future purchases. Customer loyalty program management solution works on “Nudge Theory” where business owners incentivize the act of purchase and propose a positive reinforcement behavior towards the business. This behavioral change results in a higher rate of customer retention.

Customer loyalty program management solution assists business owners in strategizing their outreach plans and driving more sales. Business owners can benefit a lot from loyalty program software, as it allows them to collect customer data and determine their target group.

Loyalty Program Management Software Features


Sales Boost

Customer loyalty program software aims to increase the sales, retention of customers and ensures the first-rate customer experience of business. Loyalty program software also facilitates an increased cart value for customers. Customer loyalty programs gamify the purchasing experience for customers who feel excited about adding more loyalty points.


Stable Customer Base

Loyalty program software assists business owners to achieve a loyal customer base that allows them to work without any stress. Customer loyalty program management software also ensures that post-sales customer services are managed properly.


Business Analysis

The customer loyalty management system provides specialized modules to analyze the shopping behavior of customers. Business owners can use this data to monitor the sales of different items efficiently.


Price Planner

Customer loyalty program management solution enables retailers and service providers to offer discounts on products that need to be pushed up the sales ladder by making their prices easy on the customers’ pockets.


Personalized Incentives

A good loyalty program software offers a different discount approach for different customers based on their purchasing patterns. Customer loyalty programs dynamically segment the data for business owners to provide personalized incentives.


Referral Campaign

Customer loyalty program management software allows customers to gather more points by referring other individuals to sign up for the services. It assists in the growth of a stable customer base through one of the most effective methods, i.e., the word of mouth.

Customer Loyalty Management Software Benefits


Customer Retention

Loyalty program software reinforces positive purchase behaviors to ensure that your customers would visit again. Customer loyalty program management software gives a solid motivation to buy from the same place by gamifying the complete purchasing experience.


Customer Data and Consumer Trends

Customer loyalty management system records all the purchases made by the registered customers and provides a personalized buying list for them. Loyalty Program Software gives a complete overview of the employees purchasing habits, seasonal preferences, etc. For business owners to utilize this data to boost their sales figures.


Higher Cart Value

Customer loyalty program management system enables business owners to use the collected customer data to cross-sell and up-sell goods for a higher cart value on checkout. The loyalty point-based gamification of purchasing increases the number of goods customers will purchase at a single attempt.


Customer Interaction

Loyalty program software provides a direct access to customers which makes communication easier. This can be used for a wide range of purposes such as conducting reviews, promoting new products, announcing new offers, take recommendations, etc. Customer Loyalty Program can also be used for sending personalized discount programs for occasions such as birthdays, anniversaries, etc.


Inviting New Customers

The customer loyalty program allows existing customers to bring new ones through referral programs. Where they can use the referral code to bring other people to avail goods and services from the same business.

How to Find the Best Loyalty Management Software for Small Businesses?

Most loyalty program software today is completely scalable. However, it is recommended to use a solution that is designed for the operational requirements of the users. Here are a few things that business owners should look out for while purchasing the best loyalty software system:


Pre-Integrated CRM Functions

Always check whether there are pre-integrated CRM functions or there is a scope to integrate one, before purchasing the best customer loyalty management software. The CRM feature allows users to keep track of post-sales services.


Verify the Vendor

Check the user reviews of the software that you have chosen to buy. Check for post-sales services, ease in integration, user interface, etc.


Demo & Software Training

Seek the information regarding how the points are allocated and discounts are generated. Loyalty points have to be calculated carefully to avoid losses.


User Interface & Complexity

Invest in a loyalty program software that is easy for your employees to manage. Why spend the additional cost on arranging paid software training.

 

Author: Kalpana Arya

Loyalty Management Software

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Best Seller

Easyrewardz CRM Suite

By EasyRewardz Software

4.7 (6 reviews)

Price On Request

Easyrewardz is a cloud-based Customer Lifecycle Management platform designed to serve the needs of all types of industr... Read More About Easyrewardz CRM Suite

Mink Foodiee Loyalty Management System

By Indian Mesh

Starting Price

₹5,900

Inclusive of all taxes

Mink Foodiee Loyalty Management System helps its users in collecting, managing and leveraging their customer-related da... Read More About Mink Foodiee Loyalty Management System

Easyrewardz LPaaS

By EasyRewardz Software

Price On Request

LPaaS by Easyrewardz helps brands in increasing memberships and boost repetitive sales through coupons, loyalty points,... Read More About Easyrewardz LPaaS

Hashtag Loyalty

By Hashtag Loyalty

4.0 (2 reviews)

Price On Request

Hashtag Loyalty enables businesses to grow by building customer loyalty, improving retention and increasing revenue. Cap... Read More About Hashtag Loyalty

Here are some of the best Loyalty Program Management Companies: Zoho CRM iVend Retail Fivestars Apptivo Loyverse POS

Here is how Loyalty CRM software works: Upon checkout, a loyalty account is created for the customer by the Loyalty CRM software. Then, the customer loyalty program management software will identify and assess whether the customer has the potential to become a recurring one based on purchasing patterns. The loyalty program software starts collecting data and determines its target group. Consequently, the customer loyalty management system customizes rewards according to the behaviours of the customer. The customer loyalty program management monitors interaction with the loyalty program performance for further sales assessment.

Below mentioned are some of the best available open source loyalty management software: Tango Card Loyverse VYPER Open Loyalty SailPlay Loyalty

Benefits of using loyalty program software in E-commerce: Delightful customer-focused personalization Value-addition to businesses Enables the purchasing habits of users High-value cart Minimum costs for acquisition Instant valuable insights

Capillary Loyalty

By Capillary Technologies

Price On Request

Capillary Loyalty is a complete Loyalty Management Software designed to serve Startups, SMBs, SMEs and Agencies. This Lo... Read More About Capillary Loyalty

Mloyalty

By mLoyalty

Price On Request

Mloyalty is a complete Loyalty Management Software designed to serve Startups, SMBs, SMEs and Agencies. This Loyalty Man... Read More About Mloyalty

Bingage

By Bingage

5.0 (3 reviews)

Starting Price

₹12,744/Year

Inclusive of all taxes

Bingage is a CRM software designed to cater to the needs of various categories of business platforms, majorly used for... Read More About Bingage

OptCulture

By OptCulture

4.8 (1 reviews)

Price On Request

OptCulture assists businesses and organizations in connecting with their customers nationwide via communication through... Read More About OptCulture

Annex Cloud Customer Loyalty

By Annex Cloud

Price On Request

Annex Cloud Customer Loyalty is a complete Loyalty Management Software designed to serve Startups, SMBs, SMEs and Agenci... Read More About Annex Cloud Customer Loyalty

Channelkonnect

By NowApps Technologies

Price On Request

Channelkonnect is an all-in-one Sales Force Automation Software designed to serve Startups, SMBs, SMEs and Agencies. Thi... Read More About Channelkonnect

Talkable

By Talkable

Price On Request

Talkable is a complete Loyalty Management Software designed to serve Startups, SMBs, SMEs and Agencies. This Loyalty Man... Read More About Talkable

AiTrillion

By AiTrillion.com

Price On Request

AiTrillion is a complete Loyalty Management Software designed to serve Startups, SMBs, SMEs and Agencies. This Loyalty M... Read More About AiTrillion

Tada Loyalty Software

By TADA Network PTE LTD

Price On Request

Tada Loyalty Software is a complete Loyalty Management Software designed to serve Startups, SMBs, SMEs and Agencies. Thi... Read More About Tada Loyalty Software

Zinrelo Loyalty Software

By Zinrelo

Price On Request

Zinrelo Loyalty Software is a complete Loyalty Management Software designed to serve Startups, SMBs, SMEs and Agencies.... Read More About Zinrelo Loyalty Software

Last Updated on : 23 May, 2022

What is Loyalty Management Software?

The loyalty program software is an effective marketing solution designed for businesses to retain existing customers and attract new ones. Today, the customer loyalty management system finds its usage in various commercial sectors including banking, entertainment, hospitality, retailing, traveling,

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Here are some of the most popular customer loyalty program software listed: Zoho CRM ONE Rewardz ePaisa Loyaltyxpert

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